There are many ideas that come to mind when we think of the word “brand.” Big names like Nike, Apple, Google, McDonald’s, etc might come to mind. We picture the company’s logo, typeface, or colors. However, branding is much more than just a memorable logo or catchphrase.
Social media can be a powerful tool for business. It can generate new customers, sales, and traffic to your website. But it shouldn’t be relied on as the end-all-be-all for your business operations online. Why? Because when you put your business on Facebook, guess who has control over your business. If you guessed Facebook, you’d be correct.