For Sale Exclusively Through Saw.com: i.co.uk and i.uk

About Saw.com

Saw.com adds both i.co.uk and i.uk to the extensive list of high-value domain names sold on behalf of numerous clients. These domain names most recently include, Virtual.com, Experience.com, Research.com and Event.com. Our team of experienced domain name brokers are highly sought after. They have a valuable strategy in helping clients acquire some of the most well-known digital assets online today. Additionally, they are truly passionate about helping clients meet their business goals.
At Saw.com, we believe that the right domain name has the power to transform a business. When you buy a domain name it builds your business, your brand, your credibility and your overall success. This premium domain name package deal has the potential to do exactly that for your business.

For Sale: i.co.uk and i.uk

Today, Saw.com has released the i.co.uk and i.uk global press release. Please read the press release here. It gives a background on both of the unique domain names and discusses their limitless potential.

It is crucial for businesses to own a premium domain name to represent their brand as the world continues to shift online. These relevant domains can assist with growth and brand-ability for companies across many different markets. The single letter “i” has so many unique meanings, the possibilities for it in the business world are endless. Additionally, because these domain names are a single letter, they are also going to stick out and be memorable to any customer who comes across your website domain.

Both i.co.uk and i.uk have been listed for sale exclusively by industry-leading domain brokerage service, Saw.com. These domain names are unique, short and memorable. Essentially, the perfect combination for a premium domain name that sticks out to customers online. For more information on these two valuable domain names, read our global press release here.

Contact Us

Parties interested in the i.co.uk and i.uk domain names for their business or organization: please visit us, go to i.co.uk and i.uk, or contact Brooke Hernandez directly ( brooke@saw.com or Call +1 (781) 281-9475 )
Brand name so important?

What Makes a Brand Name (And The Domain to Match) So Important?

In the competitive digital market, companies are always looking for ways to stand apart from the competition. As companies make the transition from brick and mortar to digital sales, marketing and naming are only increasing in importance. Oftentimes, a company’s name (and consequently, its domain name) is the driving force that attracts new customers in the digital space. This is why naming agencies are popping up all over the place, offering naming and branding services that often include additional domain buying services. So what is it that makes a name so important that businesses are paying premiums for access to brandable domain names?
This article walks through just a couple reasons why a company’s brand and domain name are so critical. Additionally, why your company should buy a website domain name.

1. A name is the first chance to make an impression on potential customers

When Internet users are seeking out a product (or see an advertisement), your domain name is the first thing they will associate with whatever it is you’re selling. Depending on your branding goals, the name can make or break that first impression. First impressions have a lasting effect on a customer’s opinions of a brand because we usually remember the first thing we see in a sequence.

2. A name is how you will be remembered

When a customer visits your website, they will have impressions on your overall branding. This includes the color palette, the user interface, the copy, the messaging, etc. However, once they leave the site, what they’ll remember is the name because that is how they will be able to return to your site. And maybe even more importantly, this is how they’ll tell their friends and family about your business.
If your name is long, hard to say, or difficult to spell, chances are customers will have a much harder time remembering the name. Also, because .com is the de-facto domain extension, customers will remember .com names better than other TLDs. This is why Catchword, the leading naming agency in the field, exclusively purchases .com domains for their customers.

3. A name is the most used brand element

While branding includes much more than just a name, the name is the foundation of the brand, upon which all of the other elements are built. Additionally, the name pops up virtually everywhere when you are communicating your brand with others. When people talk about your brand, they’ll use the name; when people type your brand into Google, they’ll use the name; when they visit your site, the name is what they’ll see at the top of the page. You get the picture.

4. Once in use, a name is very difficult to change

Because of the points already made in this article, you can imagine why it’s difficult to change a brand name. Your customers will associate your old name with your product, and it will take time for the new name to catch hold (if ever). You will potentially have to buy a new domain depending on the name change. For two examples, just look at Weight Watchers (now WW) and Dunkin’ Donuts (now Dunkin). Weight Watchers went from a catchy name that had meaning to two meaningless letters (that make up six syllables, by the way!). And Dunkin’ is still Dunkin Donuts as far as most people are concerned. Also, funnily enough, Dunkin Donuts decided not to purchase dunkin.com and still uses dunkindonuts.com, and ww.com resolves to weightwatchers.com.

This is why it’s really important that you get it right the first time. A name that is short, engaging, familiar, catchy, and easy to remember and spell. That is a lot of boxes to check, and that’s why it’s difficult to come up with a good brand name. Another difficulty is that many of the short, catchy .com domain names are already taken. This may be why companies pay naming agencies a premium for this type of work!

5. Harder to find available names

As discussed, it’s getting harder and harder to find decent .com names that are available for purchase. Naming agencies and domain investors are constantly coming up with brandable names and buying them up to sell. If you want a one-word .com, the reality is that you will likely have to pay a premium because the name will already be registered by someone. Or the name may already be in use and will be totally unavailable. That said, creative trademarkable names tend to have more availability on the domain market than real words.

Domains are like digital real estate, and just like in real-estate, buyers will pay sellers what they think the names are worth. And time and time again, we have seen short, .com domains regularly hit the six-figure mark.

6. Provides the most return on investment

The bottom line is that a great, branded .com domain will provide a lifetime of return on investment, for all of the reasons listed above. A good name makes a great first impression on customers in a space where having a good name is getting harder and harder to come by.

Choosing a Name

When you choose a name, you need to check if it’s available and viable for use. If the domain name is already registered, you will need to contact the current owner and make an offer for the domain name. This is where having a professional domain broker service like Saw.com pays dividends. We will work with you on your naming needs and walk through all of your options. Once you choose a name, one of our experienced domain brokers will handle the transaction from start to finish. This includes negotiations, trademark considerations, domain transfer, and more. For more information, contact a Saw.com domain broker.
the benifits of key domain

The Benefits of Keyword Domains

A common debate in the domain name market is whether to purchase a branded domain (zazzle.com) or a keyword domain (shoes.com). There are opportunities and potential drawbacks to each decision, and a lot of the time, buying a domain will depend on your specific circumstances. This article provides an overview of keyword domains and the benefits of owning a keyword domain name.

What is a Keyword Domain?

A keyword domain is a domain name that describes the type of business or industry. Keyword domains might include location-specific names. For example, a tourism company in Sunderland, England might be visitsunderland.co.uk. It may seem like an inconsequential decision when choosing between a keyword or branded domain. But your choice of domain name can have massive implications for the success or failure of your business to capture and retain customers. Your domain impacts the traffic you get on your website (both organic traffic and search engine traffic), and ultimately whether those potential customers stay as repeat customers.

What are the Benefits of Keyword Domains?

1. Communicate Your Business

First and foremost, not accounting for search engine optimization (SEO) considerations, keyword domains communicate what your business does to your potential customers. In other words, when a potential customer sees your website, they’ll know exactly what goods or services you provide, and maybe even where you provide them. For example, say you’re a shoe retailer in Birmingham, Alabama. If your domain were something like birminghamshoes.com, people would know exactly what you sell AND where you are located. On the other hand, if your domain were something like brocks.com, customers would not know anything about your business. If your brand is not established (and it won’t be if you are a new business), people will not recognize the brand and will be much less likely to visit your website.

2. Increase Organic Traffic

Keyword domains (like guitars.com, guitar.com, guitarcenter.com, guitarworld.com) increase your organic search traffic, as they tend to rank higher for SEO than websites without keywords (accounting for other SEO ranking factors).

3. Increase Clicks

Keyword domains increase click rates as users are more likely to click on websites that contain the keyword they are searching for. Keep in mind, however, that this only applies if they have never visited the websites listed in the search before. For example, if they see a brand they trust, they may click that brand domain rather than the keyword domain.

4. Build Your Brand

With a keyword domain, you can come to be seen as a leader in your industry. For example, brands such as cars.com and shoes.com lend instant credibility because potential customers see that they are THE place for cars and shoes.

What are the Potential Drawbacks of Keyword Domains?

While there are many benefits to keyword domains, they aren’t without their (potential) drawbacks. For example, you can’t just throw 4 keywords at the wall and hope they stick. If you go with a keyword domain, it should still be unique, memorable, and short. That rule applies to any website domain. See below for a situation when you might consider a branded domain as an alternative to a keyword domain:

The Industry May Be Flooded with Keyword Domains

When you start a business, you should research the market leaders in your industry and examine their domain strategies. If they all use keywords, it may be wise for you to purchase a uniquely branded domain. To illustrate this point, imagine you’re opening a toy company. You research your competition, and all the competitors’ domains start with “toy.” If you then decided to choose a domain starting with “toy,” you’d have a difficult time setting yourself apart from the competition and get lost in the sea of “toy” domains. Instead, you may be better served to go with something a bit more brandable while still communicating that you’re a toy company.

Takeaway on Keyword Domains

Whether you go with a keyword or branded domain, the key is that it should be memorable and stand out from the competition. Having said that, if you’re a new business without an established brand, the keyword route is always a safe bet. Keyword domains are good for SEO, communicate clearly to potential customers, lend credibility to your business, and increase traffic to your website. Additionally, a good strategy is to go for a hybrid approach and include your brand in addition to a keyword. That way, you can have the benefits of brand recognition in addition to the benefits of keyword domains. Perfect examples include taylorguitars.com, ashleyfurniture.com, mattressfirm.com, etc. At Saw.com, we are experts in domain sales and acquisitions. With years of experience, our brokers offer free domain broker consultation on how using a keyword domain can launch your business towards industry-leading success. We can help you determine the best strategy for your business, depending on your goals and your business needs. We will then work on an acquisition strategy to purchase a domain at the best possible price. For more information, contact Saw.com broker Brooke Hernandez at Brooke@saw.com.
three branding-basics

3 Branding Basics Every Business Owner Should Follow

For most businesses, effective branding is the difference between success and failure. This is true for big corporations, but also local mom and pops, freelancers, and small business entrepreneurs. You might be thinking, “okay, so I just need a cool logo?” Not quite. Branding is much more than a sleek logo. It involves much more thought than that. It’s about communicating the essence of your business to the world. This involves defining and constantly evolving your branding strategy, which includes considerations for every aspect of your business, including:
  • Your target audience
  • Your location or region
  • Your competitors in the industry
  • your online presence
  • etc.
That’s what makes branding so difficult. That said, it’s not rocket science. And as long as you follow three basic rules, you’ll have set yourself a strong foundation towards building a successful brand.

1. Create a Brand Strategy

Many business owners’ entire branding strategy involves paying a graphic artist to create a logo, slap it on their website, and calling it a day. Unfortunately, that isn’t going to cut it in today’s competitive digital landscape. Effective branding requires that you have a true understanding of who you are as a business (and who you are not). This is crucial because this is the only way you can effectively communicate who you are to your potential customers. Once you define who you are as a business, and what you want to achieve, all of your branding decisions will flow out of that. In a nutshell, an effective branding strategy answers the following questions:
  • What is the goal of my business? That is, what do you stand for as a business? What gap or need are you trying to fill for your customers?
  • What are my competitors doing? And what aren’t they doing? Think about what sets your company apart from the competition, and use that to your advantage as you brand your business.
  • Who is my target audience? This one sounds easy, but there’s a lot more to it than you might think. It’s more than just choosing a specific group of people – you have to choose the right people for your business. This involves doing research to determine which types of consumers prefer which goods and services. You can do this by conducting surveys or doing secondary research online.
  • What is my brand message? To help answer this question, consider what your business does, why it exists, and who it exists for. This will help you determine the personality and values of your business, and how to message those ideas to your potential customers.
  • Is my brand registered as a domain? Preferably, your brand and domain should match exactly. This means you should check to see if the domain for your brand name is already taken. If so, you will need to buy the domain. Saw.com offers a free consultation for domain broker service.
No matter how deep you go into developing a branding strategy, just know this – a simple logo is never enough.

2. Find Your Niche

As discussed above, a crucial part of branding is defining the right target audience. That is, an effective brand knows exactly who they are communicating with and how they like to be spoken to. For example, if you were to create a men’s clothing company, you’d want to determine what specific type of men you want to target. To know your audience, start simple. You should know their age, their interests, and their socio-economic status. But more important than these characteristics is understanding their wants and needs. Once you understand what your customers need, you can determine how your brand can meet those needs in a way that speaks to them.

3. Be Consistent in Your Messaging

Once you know “who you are,” so to speak, you should always communicate with your customers from that same voice or perspective. This applies to everything – website domain, images, words, blog content, and multimedia. Think about it this way – any message your customers receive from your business should feel as if they’re coming from the same voice. And that voice is the one you conceptualized when you planned your brand strategy. It is the voice that communicates your values and goals and speaks specifically to your target audience. If your brand speaks inconsistently, you risk losing the trust of your customers. Inconsistency makes your brand seem unprofessional and lazy. Even worse, if your customers feel they no longer connect with your brand, they’ll take their business elsewhere to someone that speaks to their needs.

Make The Step Towards Effective Branding!

Don’t try to do everything overnight. Even when you follow these principles, good branding is no walk in the park. You will surely make some mistakes along the way. But that’s normal and a part of the learning process. As long as you remember these key principles, you’ll have a strong foundation for creating a great brand. As you learn more about your audience and yourself, you’ll be able to refine your brand and ultimately run a successful business. For more information on how to create a memorable, authentic brand, reach out to a saw.com domain broker. We offer a complimentary domain buy service brand consultation.
Benefits of branding

Benefits of Branding – And How A Domain Can Help

What is Branding?

There are many ideas that come to mind when we think of the word “brand.” Big names like Nike, Apple, Google, McDonald’s, etc might come to mind. We picture the company’s logo, typeface, or colors. However, branding is much more than just a memorable logo or catchphrase. Branding is the summation of people’s perception of who you are as a company. This may start with your logo, but it also includes your website, user experience, customer service, social responsibility, community service, advertising, etc. The list goes on and on. It is imperative that each aspect of your business speaks a consistent message to your customers. If you can achieve this, you’ll have a strong brand presence. A powerful brand will increase your reach to potential customers, improve credibility, and ultimately increase your company’s value.

Benefits That Make Branding a No-Brainer

Improves recognition 

As a business, you want your potential customers to recognize you wherever they are. Think of your brand as your company’s face. You want it to be memorable, but you also want it to convey how you want to be seen. Your brand should portray who you are as a business. This recognition is seen through your logo, but also the look and feel of your website, your use of colors, your typeface, your tone in marketing, and your domain name. The most often overlooked aspect of branding is your choice of a domain name. These days, domains are tantamount to brand names. If your domain name does not match your brand name, your customers will not be able to find, remember or recognize you online. You want your domain name to reflect and reinforce the brand of your brick-and-mortar business.

Builds Credibility

A professional brand exudes trust and credibility. When people notice that a business’s logo is clean and sharp, they are more likely to trust that business. This principle also pertains to domain names. Short, memorable, dot-com domains are seen as more trustworthy than more economical alternative domains. For instance, you’d be much more trusting of CyberSafety.com than cyber-safety.xyz. You want to make sure your brand is consistent and coherent wherever consumers will find it.

Generates new customers

A good brand doesn’t need to spend as much on advertising for obvious reasons. People remember the name, and they spread the name around by word-of-mouth. Good brand names are short, memorable, easy to spell and say. This rings true for premium domain names as well. This ability to generate new customers can turn you from start-up to industry leader in a matter of years rather than decades. When considering a domain name for your brand, make sure it passes the “radio test.” “Radio test” is if you heard the name on the radio or tv, you’d be able to recall it the next day and be able to spell it when typing it in online. This means:
  • Keep it short (shoot for one word)
  • Make it memorable
  • Ensure it is easy to spell
  • Aim for dot-com

Establishes your identity

An effective brand screams out to the masses who you are and what you stand for. A domain is the start of the journey to your company. In today’s world, many customers’ first interactions with your business occur on your website. Possibly, even before they get to your website when they click on your domain name via Google search. With this in mind, consider what your domain communicates to potential customers. Does it tell customers what you sell? Does it tell customers what kind of business you are? Are you regional/national/international? Essentially, nothing compresses your companies information better than a strong brand and domain.

Branding is a No-Brainer 

We’ve reached an age where your domain name should be synonymous with your brand name. It isn’t merely an addition to your brand but the welcoming gate to your company. The start of a customer’s journey to your company is your domain name. It quite literally is your brand. Whenever you’re getting advice about branding, your domain name should always be at the top of your list for discussions. Consider all marketing materials your domain will be presented on and make sure it fully embodies your company’s brand.  Suppose you’re starting an e-commerce site, and you’re dead-set on the name “Glam Wear.” All the branding work is completed upfront. You design a logo, choose a color palette, print marketing materials, etc. However, when you search for GlamWear.com it yields bad news. The domain is already registered and used by another company, and you don’t have the budget to make an offer. So you now have the choice of starting from scratch or buying a less-than-ideal alternative that will weaken your brand identity.

Our Advice to You 

Our advice is this – always begin the process with the domain name! Trust us; you’ll start with a great domain name that will translate into a great brand name and future growth for the company. This will aid in avoiding wasted time, money, and effort. The more creative, modern, professional your domain name, the more creative, modern, and professional your brand will be, and the more potential customers will remember you and come back to you for repeat business! A domain name preserves the integrity of your brand. The professionals at Saw.com are happy to work with businesses to assist with online branding and marketing needs. For more information on domain strategy or to receive a complimentary domain branding consultation, contact Brooke Hernandez at Brooke@saw.com.
Build your business

Why You Shouldn’t Use Facebook (or any other social platform) to Build Your Business

Social media can be a powerful tool for business. It can generate new customers, sales, and traffic to your website. But it shouldn’t be relied on as the end-all-be-all for your business operations online. Why? Because when you put your business on Facebook, guess who has control over your business. If you guessed Facebook, you’d be correct.
In this article, we cover an example of a business owner who relied too heavily on Facebook and ultimately lost her business because of that over-reliance. This is the same story with any other social media platform. When referring to Facebook in this article, you can plug in any other platform and the same point will apply.

How Facebook Cost Brandi Temple Her Company

Brandi Temple launched a successful children’s clothing company, Lolly Wolly Doodle, in 2010, operating solely on social media for sales. The company was able to take direct orders in the Facebook News Feed, and business was great.
But in 2014, Facebook suddenly changed its algorithms, which caused a 50% drop in sales for Lolly Wolly Doodle. The board panicked, brought in a new company president, and looked to change the direction of the business. Ultimately, because Temple and the board had a different vision for the company, she sold to a private equity firm in 2017.

Lesson Learned?

Brandi Temple might have had her own takeaways from the experience, but the trouble all began with her over-reliance on Facebook sales. If she had had a premium domain set up for sales with a strong customer base, Facebook’s sales change wouldn’t have drastically affected her business, and she may still be in control of her company today.

Concluding Thoughts

This is not to say that business owners should sware off social media completely. Social media is a great supplement to a professional domain, but it’s just that – a supplement. It’s a tool that should be used to bring people to your website. It should never be used as the foundation of your business, as shown by the story of Brandi Temple.
Instead, the foundation of your business should be a high-quality domain name:

Domains Provide Control

With Facebook, you simply lack control over your data and the way customers interact with your business.
For example:

  • Facebook determines the tracking analytics you can access. This can make it difficult for understanding your customers’ habits and generating leads. With your own website, you can much more easily access and analyze your data.
  • Facebook changes its algorithms regularly. This means that one day, a large percentage of your followers might stop seeing your posts in their feed for reasons dictated by Facebook.

Domains Provide Broader Access

Relying on Facebook (or any other social media platform) is a great way to lose access to a huge chunk of potential customers. Not everyone has a Facebook account, and many Facebook pages hide content from visitors who are not logged into an account. If one of your potential customers has to sign in to access your content, you will have instantly lost their business. Buying a quality domain bypasses the leverage Facebook will have over you as well.
With millennials and Gen Z increasingly leaving Facebook, this problem will only get worse.

Domains Provide Legitimacy

When searching for a business online, studies show that users trust companies with high-quality websites. Potential customers want to be able to find your website, find what they are looking for within your website, and learn about what the company stands for. A cookie-cutter Facebook page doesn’t communicate to potential customers what sets one business apart from another.

Domains Enhance Your Brand

With your own domain name, you have complete control over the look and feel, webpage design, etc. With your own webpage, you decide exactly what your customers see and experience when they visit your business.
With your own website, you can give your customers a unique experience tailored to your exact business needs.
Let’s close this article with a little story.

Imagine you and your best friend are looking for new restaurants to try in your area. When you find a restaurant on Google that looks promising, the first thing you might do is check their menu. If you click the menu button and it takes you to a Facebook page, this is what might happen:

“Hey, I can’t look at their menu… I don’t have Facebook. Do you?” your friend asks.

“Yeah, give me a second – I’m being asked to log in. I haven’t used Facebook in forever… OkayI’m looking now, but I can’t find where the menu is on their page. Let’s look for another place,” you reply.

In this story, the restaurant lost potential business because Facebook provided barriers to entry and a poorly designed user interface.
If you would like to start making the transition from reliance on social media to a premium domain, please contact us. We would be happy to help you make the first step, then introduce you to other vendors who can do the rest.
Inquire Now


Coolest.com Price Drop! Black Friday has come early!

Here is your chance to buy the Coolest domain at a below investor price!

It’s not every day we announce a price drop on a premium one-word domain. The coolest name on the market has a motivated seller for a fourth-quarter sale. With only two months left in 2020, we have decided to discount the domain to $75,000!

The chance to acquire premium domain names like this is limited since numerous brands purchase short domain names for present and future use more than ever before.

Coolest is used as slang in our mainstream culture to express something as “Intensely good” and has done so for decades. Using the lingo “coolest” had shown the orators’ individuality within the culture and set them apart from the rest of the world. This term is now most commonly used to describe the most beneficial, the trendiest, the most useful, the newest and upcoming item.

Contact Brooke Hernandez as soon as possible to BIN or make your best offer!

Office: +1-781-281-9475 x701
Whatsapp: +1-480-710-5150
Skype: BrookeNHernandez


Companies That Bought Premium Domains

Did you know that many of the household company brands that you and I know have purchased generic webdomains? Why do they own them you might think? Many reasons and they make total sense. If you think about it many of the brands we have come to love are directly associated with the products they offer. When you think of Rootbeer people think of A&W. They own Rootbeer.com. Clausen (Kraft) owns Pickels and Fidelity Investments’ owns Retire.com. The list goes on and on. To associate yourself directly with the goods or services you are offering creates an almost unfair competitive advantage. Owning the domain immediately associates any organization, company, or brand with being an immediate leader in that particular space. These companies owning these names continue to support the leadership of the space they are in, but it also keeps new competitors out.

See below for a list of companies using premium domains. Check them out yourself!

Some companies like Microsoft own tens of thousands of domains for many products, services, brand protection,, or future plans!

1800 ContactsContacts.com / EyeCare.com / Glasses.com
American ExpressOpen.com / Serve.com
AOLAdvertising.com / Flipper.com / Games.com / Love.com / Seed.com / When.com
AppleAirport.com / Apple.com / Carbon.com / Newton.com / Next.com
Bank of AmericaLoans.com
Barnes and NobleBook.com / Books.com
Bass Pro ShopsArchery.com / Ducks.com / Hunting.com / Tackle.com
Billy’s Stone Crab RestaurantCrabs.com
Brown Shoe CompanyShoes.com
Burlington Coat FactoryCoat.com
Calvin KleinUnderwear.com
CBSDownload.com / News.com / Radio.com / TV.com
Citi BankFinance.com / Mortgage.com / StudentLoan.com
CloroxBleach.com / Grease.com
Del MonteFruits.com
Discount TireTires.com
DisneyFamily.com / Kid.com / Video.com
FandangoMovie.com / Movies.com
Fidelity401K.com / Retire.com
Fruit of the LoomFruit.com
Hidden ValleySalad.com
HondaMotorcycles.com / Scooters.com
Hulett Environmental ServicesBugs.com
IntelChips.com / Netbook.com / PC.com
IntuitApps.com / Banking.com / Payroll.com
J&JBaby.com / Cancer.com / Cholesterol.com / Obesity.com
Kay JewelersGold.com
KraftDessert.com / Dinners.com / Pickles.com / Saladdressing.com
Lending TreeRE.com / Tree.com
Miami HeatHeat.com
Mattress FirmSleep.com
Men’s WearhouseTux.com
MicrosoftDocs.com / Office.com / Start.com
National PenPens.com
NW MutualLifeInsurance.com
Office DepotOfficeSupplies.com
OTISElevator.com / Escalator.com / Lift.com
P&GClean.com / Conditioner.com / Dentures.com / Laundry.com / Nails.com / Toothpaste.com
PetSmartDogFood.com / Dogs.com / Pet.com / Pets.com
Rocky Mountain BicyclesBikes.com
Roto RooterPlumber.com
Sales ForceData.com / Desk.com / Do.com / Social.com / Work.com
Sanofi-AventisAllergy.com / Stroke.com
Select ComfortBeds.com
Shari’s BerriesBerries.com / Berry.com
Sherwin WilliamsPainting.com
Sunglass HutShades.com
TIMEMoney.com / Health.com
Toys R USToys.com
Transworld SkateboardingSkateboarding.com
TravelocityReservations.com / Vacations.com
The Weather ChannelWeather.com
XEROXColorPrinters.com / Documents.com
Want a seat at the table to be a leader in your space? Contact us for a free consultation to discuss how you can!

Why Purchasing a Premium.com is a No-Brainer

Category-defining. Generic. One-word. Exact-match. These are all ways to describe premium domains. A great example is cars.com. It defines the category (automobiles), it’s as generic as can be, it’s one word, and it’s an exact match for the service the website offers (selling cars).
Premium domains are perfect if your brand name matches your domain exactly, like cars.com, but every company stands to benefit from a premium domain. Many companies acquire premium domains to rebrand, defend their brand, or launch new marketing efforts. For example, Cnet owns computers.com ; ToysRUs owns toys.com; Sleep Number owns beds.com, and so on.

Why Are Companies Grabbing Up Premium, One-Word Domains?

Premium domains perform quite well in search engines because it’s intuitive. Think about it… If you wanted to buy nuts, for instance, you might search nuts into Google. Guess what the first result would be? Nuts.com. In addition to being easier to find, a one-word, premium domain lends itself to trust, legitimacy, and credibility. Wouldn’t you rather visit Realtor.com than wesellhouses4cheap.com?

Here is a list of additional benefits of owning a premium domain:

  • Paves the opportunity for you to establish dominance in the market. Think Kleenex for tissues.
  • Makes branding more effective and simpler
  • Allows for more opportunity for growth, nationally as well as internationally
  • Serves as an investment in the future of the company – even if the branding doesn’t work out, the premium domain will increase in value over time
  • More intuitive for search
  • Better suited for SEO
  • Easy to spell and remember, and pass the “radio test” with ease
Making the decision to purchase a premium domain is a one-time purchase that provides value to your business for a lifetime. It will build the trust and credibility of your company, while drastically reducing marketing costs over time. That’s why we say it’s a no-brainer.

How Can You Start Thinking About Your Domain Strategy?

If you don’t start thinking about this, your competitors might beat you to the punch, leaving you in the dust. An ultra-premium domain could be the difference between success and failure. Want to learn more about what a premium domain can do for you? Contact us to discuss a free domain acquisition consultation.

9 Reasons Why Buying A Great Domain Name Matters

Imagine you’ve decided to launch a website. You’ve come up with a killer brand name, and you’re all ready to go. You visit a domain marketplace and search for your brand – but there’s bad news. The exact-match dotCOM domain for your brand is already registered by somebody else. At this moment, you might think to yourself, “No, biggie. I’ll just add a hyphen or an extra word to my domain name. Or maybe I’ll use an alternate gTLD.” Not so fast – this is a trap that many new businesses fall into, and it could have a negative impact on your ability to reach your customers. In this article, we will explain the benefits of purchasing a premium domain for your business.

Brand Reputation

A website with a premium domain name does a lot of heavy lifting for establishing a reputable brand. Why is this? For starters, internet users have been conditioned to type in a brand name followed by “.com” when searching for a website. If a potential customer sees that you’re using a .biz or a .net, they might question your brand’s legitimacy. A premium domain name can assist your company in preserving its brand integrity.

Physical Branding

As discussed in previous posts, most of the ideas regarding premium domain branding translate from the online world to the brick and mortar world. People are constantly being inundated with advertisements, and it’s more important than ever to stand out from the crowd. This is true for both online and offline applications. If you were to make a print or billboard ad buy, you would sure as fire want your name to stick in peoples minds. You want your customers to recall the site to go to without searching on Google and god forbid have your competitors’ site show up first. By having your customer remember your brand and domain, you can transition them from your advertisements to your online location.

Domain Rarity

Premium domains are a limited commodity, and thus, extremely valuable. And customers know. Along with reason #1, when customers see a premium domain, they conclude that it must be a trusted, high-quality brand if its website is a premium domain. Think of it this way – if you are walking down Main Street, you will probably trust the restaurants and shops on that street. This is because you know that they can afford to pay the higher rent than, say, the dimly lit street a few blocks down the way.


Shorter domains are typically catchier, easier to remember, and easier to spell. These attributes mean that the domain is more likely to cast a wider net to reach and preserve customers. And as customers talk about your website and name, you will also get more and more traffic and repeat visits. Here is another restaurant example. Imagine you just had the meal of your life at a new ramen place downtown called Japanese Kitchen Serving Exquisite Noodles and Sushi. You have to tell everyone you know, so you say, “Hey, there’s a great new Ramen place downtown.” When your friend asks what it’s called, you pause and realize you don’t remember the restaurant’s name. Now your friends might not end up trying it out – a shame because those noodles were so tasty.

Social Media Shareability

We all know social media is important for any business. Websites are much easier to share online when the names are shorter and more memorable. A shorter, exact-match domain will also make it easier to coordinate your name across all of your social media accounts.


Premium domains not only attract potential customers – but they also attract potential business partnerships. Other business owners will be drawn to work with businesses that seem legitimate. A short, memorable, premium domain provides instant credibility and legitimacy in any industry. Business partnerships, including ad buys, collaborations, testimonials, etc., can be essential for new businesses to get the exposure they need to get up and running.

Search Engine Optimization (SEO)

Search engines have become ubiquitous with the internet. Many users type brand names into the search bar instead of the old-fashioned method of typing the exact domain with the extension into the URL bar. This makes it more important than ever to make sure your domain is optimized for search engines. Put simply, the higher your website ranks on search engines, the more internet traffic you’ll get. Premium domains, especially keyword domains, are better for SEO. This goes hand in hand with co-citations.


The more reputable your domain, the more mentions, and citations it will receive from other websites. And the more links you get, the better your SEO will be. So if you start out with a premium domain, you’ll get a massive head start towards brand reputability (and hopefully, those important mentions).

Direct Traffic

Although search engines are being used more and more, many users still directly type in domain names into the URL bar. This is especially true when the user has the domain memorized by heart. Think of names like amazon.com, nike.com, twitter.com. These premium domains are so memorable that users can bypass the search engine with ease. You want your clients to bypass having to search your company and be able to go straight to the front door.

Concluding Thoughts

Many new business owners are turned away by the price or effort it takes to acquire a premium domain. However, as this article has shown, there are various potential benefits to having a premium domain. This is why they are so valuable and sought after – they bring results.