Saw.com domain broker Brooke Hernandez was featured this week on the Kickstart Commerce podcast. Hernandez spoke with podcast host Alvin Brown about her extensive experience working with domains. They discuss how she stumbled upon the vast industry to becoming one of the most well-respected Domain Consultants and Branding Agent. Additionally, in this podcast Hernandez recaps domain names she has brokered in the past and what she does in between sales.
A common debate in the domain name market is whether to purchase a branded domain (zazzle.com) or a keyword domain (shoes.com). There are opportunities and potential drawbacks to each decision, and a lot of the time, buying a domain will depend on your specific circumstances. This article provides an overview of keyword domains and the benefits of owning a keyword domain name.