Saw.com CEO Jeff Gabriel was recently interviewed for an episode of DomainSherpa Review alongside Andrew Rosener, CEO of Media Options. In the show, Jeff and Andrew discuss all things domains, including recently bought and sold domains, upcoming auctions, market trends, and more.
Imagine for a moment that your target customer opens a marketing email from your company. A new product catches their eye in the email, and they click the link to your website. From there, they log in and provide their payment information to purchase the product from the email.
Imagine you own a clothing company that you operate online with the domain newdigs.com. Now imagine that the domain newdigs.xxx was recently registered as a TLD. Due to the potential risk of being associated with an adult-themed website, you decide to open a UDRP case against the registrant of the new domain. You win the case, and the registrant is forced to give up the domain
It’s a common misconception that older domains are, by their nature, better for Search Engine Optimization (SEO). The belief is that older domains are seen as more trustworthy or legitimate by search engines, so they are ranked higher. This myth has been debunked, but it continues to be perpetuated in the domain industry.
In the video, Justin expands on how a .com domain can provide valuable credibility and legitimacy to your brand and website. He discusses how it’s one of the best ways to establish yourself as a business and get your foot in the door.
In 2010, sex.com, one of the most valuable domains in the world, was listed at Maltz Auctions to be sold at a foreclosure auction. It was sold four years earlier in 2006 for an undisclosed amount, then rumored to be the highest domain sale ever. The owners, Escom LLC had gone bankrupt and were looking to sell their assets.
An important decision to make when picking a domain is whether to choose a branded domain or a keyword domain. This decision can affect customer perception of your company and your search engine rankings, two crucial aspects of your online business.