Amanda-domain-sherpa

Amanda Waltz Featured on DomainSherpa Review – December 7

Amanda Waltz has been featured in another DomainSherpa Review! In the video, Amanda joins two other domain investors to discuss all things domains. In the “What’s New, Sherpas?” segment, she describes a recent, big dot com sale she made with Saw.com. Check it out at the link below!

If you are interested in carrying on the conversation with Amanda Waltz, or to discuss acquiring or selling a domain name contact us or give us a call: +1(781) 281-9475

Transcript

Hi, everybody, welcome to Domain Sherpa. On today’s show, we review a list of domains with our Sherpas that are about to go live on auction at Name Jet. Just a few highlights from the show. Qiang Culture talks about a new business venture. Amanda Walts talks about a big domain that she sold recently. And she and Drew talk about a sale that they worked on together. On top of that, it’s my first time as host. It’s a great show and you don’t want to miss it.

All right, what’s up, Sherpa network, thank you for tuning in today. My name is Jonathan Tennenbaum and I’m the new host and producer of Domain Sherpa, where you come to learn how to become a successful domain investor directly from the experts. I’m taking over for test days, so I’ve got some big shoes to fill, but I’m definitely looking forward to it. And today’s show is a domain Sherpa review where we get into the minds of successful domain investors using real examples so we can learn strategies and tactics to become better investors ourselves.

And this is actually my first domain Sherpa review. And so I’m especially excited. There are three segments to the review. So first, we’re going to start off by learning what the Sherpas recently bought and sold. Next, we’ll review a list of domains coming up for auction on the Internet and see what the Sherpas think if they think they’re a good investment or not, which ones they like, which ones they don’t. And then we’ll discuss market trends in general and what’s going on.

We might even get into a few current events in other topics. So so let’s go ahead and introduce the Sherpas. And joining us today, we’ve got three repeat guests who are some of the best and brightest in the business. So let’s begin with Amanda. So you’re below me, Amanda. I don’t know where you’ll show up on the actual recording, but why don’t you go ahead and let the audience know who you are?

Sure. Thanks again for having me. And Jonathan, this is great. You’re killing it already.

So I had dotcom.

We are a boutique brokerage firm with a global presence now, and I’ve been in the business for almost 10 years. I think helping clients buy and sell high-value domains and learning something new every day. Excellent.

Well, you guys have a great business with Saw and, you know, a lot of exciting stuff happening there. And Jeff Gabriel is a great guy and he’s also another Sherpa and thought leader here in the industry. So it’s a super appreciate you being on here, especially for my first show. All right. So moving over to Shane. Go ahead. Why don’t you give a little spiel? All right.

I’m Shane Cultura. I actually am a farmer at a plant nursery guy for a living. That’s what I do to actually pay the bills. I’ve been the main investing for my first. The first domain was ninety-nine, didn’t make any money ten years later. So I don’t know if I’m a thought leader, but I’m definitely been a while. So I’m is a guy. I’m always there.

I may not be providing any information. I’m always I, I’ve been doing it sure. But I don’t know. I’m trying to figure out how long I’ve been doing the show. But can you. Yeah.

I mean like nine, nine, nine years I think. Yeah. That’s just crazy how fast it goes. And I’ve known. J.T., for all of those in different roles and we’ve been friends, it’s great to have you host. I mean, you’ve done this before with Domain Masters in the radio show, in the podcast before. So this is not like your brand new at this. I love the hair way. We’re going to like I’m slowly becoming the guy with the most hair.

So this task will make you feel young, you know, your exact flowing laugh. Exactly.

But I appreciate having you back on. I plan on doing this a lot more often. I’m freeing up some time because as I told Drew, this is something I really, really want to do. And I thought I didn’t want to be on as much, but after I wasn’t on, I want to be on more. So, yeah, I’m back. I appreciate you having me.

Oh, thank you, man. And, you know, it’s definitely it’s a pleasure to have you on here. And you were one of the people I wanted on on my first show, although I got it. We’re going to have to talk a little bit.

I don’t know if now is the time, but about this Fantasy Football League man, because you know, Shane. So for the audience’s benefit, Shane is an incredible domain investor, successful businessman. I mean, a great dude. He’s the commissioner of our fantasy football league. And I don’t know if it’s the ESPN settings, dude, but like, the league has the weirdest rules, right, where it’s like, you know, we’ve got we start.

We don’t start. You don’t have to start a tight end. You could start a wide receiver slash tight end. There are two weeks for every playoff round. And now this year, the thing that’s killing me is there’s a limit of ad drops. It’s like twenty in total. So, like, I’m over my limit and I didn’t know we had a limit. So if my kicker or something gets hurt, like, I don’t even I’m not going to have a full team, I’m going I don’t know.

I don’t know what happens now.

So to my credit, I guess I’ve never seen a fantasy football that had the crazy ending.

I didn’t even change the rules because I had no clue that there was such thing as a two-week playoff. I was just a when we ended it last year. And what the hell is this system?

Yeah, and I got to say, Jason Shepherd is also a Sherpa. He beat me last year in the playoffs and if it was only one week, I would have won. But because it was this two-week playoff thing, he beat me and sent me home early and out of the money. So was saying I didn’t do anything. But obviously, the excitement of winning was more than your loss.

I was so excited to win and it was gone. And he was just I don’t think he bought me a beer or anything, but he was pretty excited.

Well, it’s fun having all of the domain people in fantasy football. And I tried to fix the rules, but I’ve been playing this for thirty years and I’ve never sucked as bad as I have the last two years of you guys. I was trying to show you how cool I was. And around it, I look like I’ve never played fantasy football in my life, so I never played fantasy football in my life.

And that is going. We’ll have to get in there. Actually, Shane and I have a game going right now. And because there’s so we’re taping the show a couple of days before it’ll air. So after it airs, one of us will have won. One of us will have lost. So it comes down to today’s game if they actually, you know, if they play it so anyway, but not to your share your picks so that we can watch you on Sunday and figure out who’s winning.

Yeah. So it’s yeah. I was going to say it’s going to come down to Ben Roethlisberger. So it’s this weird Ravens game. So if that’s supposed to happen this afternoon and if Ben Roethlisberger throws like two touchdowns, I win. If he doesn’t change wins.

So that’s what I would do. Why would there be a game on a Wednesday? Because of did because it covered.

So what’s happened is, is the Baltimore Ravens have had so many players have gotten covid and then through their different rules they’ve had. So they’ve had to keep pushing the game back because coaches and players or they’re coming down with it. And the Steelers are pretty frustrated because this is the second time that they’re like routine. I mean, these guys, you know, they’re playing football at the highest level. Right. And their routines are critical. You know, the rhythms are important.

And, you know, they lost the bye week due to the Titans earlier in the season. And now they’re you know, now this game is being played on a Wednesday. So it’s pretty wild. So, yeah. So, you know. All right.

But we’ll get more during the school sports over here.

Yeah, right. Right, right. The day will get their ratings. I’ll take it. Yeah, exactly. Yeah. All right.

So then we’ll make your’s quick, Drew since to get out of the game. Yeah, exactly. All right.

So with that, with that. Go ahead, Drew. Why don’t you give your keep it quick then and we’ll move on to the good stuff. Yeah.

I mean, not much to say. You know, you’ve probably seen and heard me before, probably too much. And so I’m Andrew Rozner, founder and CEO of Media Options and publisher of the Sherpa. And I’m very glad to have JT on is our new host. Very glad to have two of my favorite domain people in the world here with us on our what do you call first something media, the maiden episode of Game in Sherpa three-point. Oh, and let’s go to a shout out to Mike Sager to you.

All right.

So with that said, pour one out for all that came before us. Yes, absolutely. All right. So the first segment is what’s new Sherpa’s? And that’s where they’ll share details of a. Purchase or sale they’ve made recently and the way we do this, for those that don’t know, they’ll start by just naming the domain, and then the other Sherpas will guess what that price, the sales price was. So, Amanda, we will start with you.

If you want to go ahead and give us a name and then we’ll see what everybody thinks.

OK, I’m going to go with a dotcom because it’s my fave. I have a nice dot. I am one of our team members this week. The one I’m going to go with, though, is Memoires.

Dotcom who? That’s a sale. Yes, it is an acquisition. It was a sale on behalf of one of our clients.

And you can talk about the price.

I can give a range. They’re comfortable with a range. OK, yeah. Great game to go first. Yeah, you go first.

OK, memoir, a great name, Robert. Not the easiest to spell, obviously, you know, ninety-three percent of people are, you know, not that smart.

So it’s got a little handicap in my mind. But it is it’s just a great name memoir. It’s like, you know, kind of a might drive me.

So I’m going to say.

I’m going to say or say three, 15. We said through 50, I think I can see to go, I could see it going to as high as like five, I think it’d be hard to get beyond that just because the spelling thing, you know, it’s.

And is not going to be like a ton of people out there with a lot of demand to create the pressure. I think I’m going to stick with 350. I think it’s a good number. All right, I think, again, one word. Right now, there can be anywhere. I mean, they’re just flying as far as paradise. But at the same time, the memoir is, though I can spell it. But there’s a lot of words I can’t spell.

But it’s the. Oh, I think definitely. Yes, a little handwritten. So it takes off 10 percent or a little bit. I’m not going to be quite as generous because I feel that a client was looking to sell versus I had a buyer. So it’s coming from that side. So I’m going to say a little over two hundred, two hundred and twenty thousand just over to.

I don’t think anybody selling at one hundred thousand anymore. One word dot com. There’s no you can’t buy one. So I would do some good now. Good. So I would say that let’s say a little bit over two hundred thousand to twenty. That’s my guess. All right, so, yeah, and I think if it was for me, I would probably be more on Shane’s side than Drew’s side, but I don’t want to cloud it, so I’ll kick it back.

Well, you’re the new host. You get to make the rules. Yeah, the reason. Yeah, I think I veto powers, but. Right, right.

No doubt. Well, yeah. So you know, I’d be in the 200 range. I think that’s where I that’s what I thought, you know.

I mean you’ve got the difference. The E No, no. E you know, but you know, it’s this is a it’s a terrific name and you know, in the right hands, it’s it could be pretty amazing. So. I agree with all of you as far as the brand-building capabilities of it, it’s always been one of my favorites out of that particular portfolio. Jonathan and Shane are closer through, I would have loved it if we could have a little bit more for sure on behalf of a client, I was willing to do what’s right for our customers, but they are actually much closer, so to speak.

And I think Shane made a really good point, you know, representing the seller versus the buyer on a deal like this. You know, I think that’s an important, important piece, too.

So, yeah, people do easily lose sight that there are two very different markets. There is the market where the buyer comes to you and there’s the market when you go out and find a buyer and when you go out and find a buyer, one percent, at best of the time, you’re going to achieve the price that you would if a buyer came to you. You know, it’s like that movie Inception, you know, if it was their own idea, they’re going to value it higher.

People always value ideas, much higher when it’s their own. So, yeah, that makes sense.

So cool. All right. I like being right. All right. Let’s move it over to Shane. Go ahead. Throw them out.

OK, this is kind of a curveball, but it’s a good name that for me it was Big Island Dog or Big Island Dog and.

Well, I’ll just leave it at that, I’ll explain. I’ll explain later. OK, Big Island. OMG, Amanda. I’m thinking about 20 K on that one, and I think, as I said, I was a buyer on the buyer, the buyer, so I’m sorry. That says I’d bet that’s a little high as a buyer. OK.

I’m going to drop it down to about 12. OK, I’m going to say. I know how much love you have for Hawaii. It’s kind of like you’re saying, but. This dog, but you know that it’s. It’s really the key word there, I’m afraid, fibrin. Grand. All right, what do you think? Yeah, I mean, I think that if you were the buyer, you’re a savvy guy. I think you bought a dog.

I mean, five hundred to a thousand bucks. All right, so there is a good range there and I’ll explain, I paid fifty-nine hundred. Oh, but here’s a key thing to it. That used to be the tourism site for Hawaii for 20 years.

Wow.

You got to get to work, man. You’ve got to put up a new site.

You’ll see. It’s kind of a crappy site now. John Markit is the one who said, dude, because I own the big island dotcom. Right. That used to be a big site, too. And I just never did anything. But he said, if you want to build out the big island, you got to rebuild Big Island big because it is crazy on the backlinks. I mean, it has the best Backlund profile of any Hawaii name you’ll ever find ever.

And so it was a once in a lifetime. I really didn’t feel like buying a name like that. But if I really want to do this and built the Hawaii site, I have to own that name. I didn’t have it.

But you need to move quickly because more and more, the longer that site is down, well, it’s up. It’s just about it’s just really basic nothing site right now, but it does structure as long as you’ve got the page structure that originally existed.

That’s actually, as far as I know, even more, important than the content in terms of just maintaining the backlink value.

Obviously, they just have to land somewhere. I mean, that’s all those backlinks have to land. It doesn’t go to a forum for a page or it goes to the site. And so, again, mine isn’t very good. It’s there. But that’s not my winter project. As Sean has been telling me, what I need to do is just do ten articles of ten best places to snorkel, the ten best places to run, make sure everything land and there’s some real content there, and then work on building the real site.

Just make sure it doesn’t. Those links go dead so that Google knows that you’re about to make some effort to it. Yeah. So it’s I honestly think it’s a one hundred thousand dollar site when it’s all said and done. They changed to go to Hawaii for some reason and that’s fine, but I’m really excited about it. It was. That’s awesome. Again, not a purchase I planned on making, but when you’re trying to build when you have a dream of building a site to have the best site available, drop into your lap, it’s a pretty good opportunity.

Oh, yeah. Well, and I think it also goes to show value beyond just the name on paper. Right? I mean, and the history and all of that. And, you know, and Shaun is obviously a super-smart, great guy. Shout out to Shaun and. Yeah. So it’s so you’re in good hands there.

And yeah, he got me to that area code there, the Ayoade is that, hey, this is a really good directory from July of 08. You need to buy this too for the backlink.

So he’s he knows I’m on Hawai, so I’ve got a really good bunch of links, but he’s diligent in building it out. I’m trying to grow plants and he’s doing the right thing. But it’s we all see the auction and think what is going on? Why am I going for twenty-two thousand dollars? And it’s the terrible name.

That’s because the backlinks Mr. History is expensive, right.

Yeah, I like that. That’s good. All right. Now with that Drew, what name do you want to share?

You want to buy or sell stuff to you.

Man, I got a four-letter dot com that I bought a gun for a little dot com I sold. Let’s talk about when let’s talk about rain, then that’s fallen out. I can’t talk about that. I thought we got to.

We did. We did well at another four-letter. That’s a four-letter word. We did your celebrating dotcom, but I can’t talk about it yet.

The options for the wind, but exactly. You know.

All right. So let’s go with the sale, though. Talk about the one you sold. OK, b o t m dot com. The OTM dotcom started at the bottom, now we’re here at the bottom that we do see.

I’ll go first B got em. These are the names I love because they’re officially pronounceable. But then when you say you have a pronounceable, then you get all these other crazy people that make everything pronounceable. I remember when you wanted a flower for W.R. I look at it. I look at a flower. Now I get it.

You help me get that right. Yeah, I helped to get it and we got that for five grand. You know what? I sold FLW Oroton four hundred and fifty. That’s fantastic.

I sold it. I sold it at the exact same time as I sold it to the same buyer. I sold them FLW ARCOM and I sold him cannabinoid, dotcom, FLW ah flower as a canvas flower. And it was I don’t even actually know who it was. He came in with a fake name and he was all secretive. I think he was from Israel and. But he paid up. He paid. Yeah. Got. I think it is a good mark or a good turnover.

Yeah, I do is one twenty-five I think was one twenty-five for FLW or one fifty for cannabinoids dotcom. I’m guessing Bottom didn’t go for quite that much, but I don’t that’s the thing. There’s how do you get arraigned on names like this? Because. But I’m going to say. Forty-five thousand, just because, again, I’m not lying, I’m guessing there it’s a tough one to get. It got higher with the flower story.

I will I up in time. That’s exactly right.

All right, Amanda, what do you’ve got to guess, I think seventy-eight thousand sounds like you got all ambitious on me here. I was thinking I’m going to, like, knock your doors off and then I get all ambitious.

Well, how do you know about that? I mean, if you have sold it for seventy-eight hundred, I’m still said that could be a good sell. I mean it’s hard to really tell.

I want to dig. I’m literally having to keep my hands off of my phone and do the acronym serger.

So go ahead. I think I’m, I, I’m conflicted out on this one.

OK, so the sale price was twenty-nine thousand dollars and that’s what I had before you told the flower story.

So I was like and I was asking fifty but you know, it went to the perfect buyer.

So I went to Book of the Month Dotcom and so it went to the perfect buyer. When I actually originally acquired that name, it was actually one of the names I actually want to use it. And it was when we first launched Entrepreneur and I wanted to do a Buddy of the Month Club. And so, yeah, that’s why I bought it. And then it actually took me on a whole rabbit hole of I you know, this acronym search, I, I completely fell in love with four-letter dot-com that has oh.

In the second or the third position because you end up with.

So it’s almost like a whole nother category of domains actually, because there’s all of these, you know, it’s like King of the Hill Wine of the Month Woltman Beer of the month bottom. But at the bottom, you know, or there’s a whole it really is a rabbit hole and there’s a lot of value there. And I’ve done very well with those types of names. So anyway, yeah, I, I gave it to him. I took his offer because it was really he was a really nice guy.

He was really, it was a biter. It was like Book of the Month Club. I think they’re like, you know, thirty years old or something. It’s they’ve been around forever. They’re successful. And the guy was nice and so. Yeah. Going to you in a long way. Yeah. No. All good. All right.

Well, that had a value of about 20 grand. And I think all good and it’s a good story, too, I mean, like you said, it’s getting into the hands of the ultimate end user buyer. I mean, I think that’s, you know, it’s the perfect, perfect end user. So and that in itself is a success just for the Internet. So with that, let’s go ahead and we’ll take a minute and let you hear about some of our sponsors.

And we’ll be right back with the next segment.

Media Options is the industry-leading domain broker specializing in domain acquisitions, high-value domain sales, and domain name consultation as pioneers and thought leaders on the subject of the domain aftermarket and domain name value. Plus through their clear domain acquisition service, media options offer startups and established corporations an unparalleled scope of the high value of domain options, providing access to domain names and curation technologies not available elsewhere. Media Options believes in the power of a great domain name and is dedicated to helping you obtain yours.

Call or email today to put a domain to work for you. All right, welcome back, everybody. All right, now we’re on to the second segment, which is the list, and this section is sponsored by name yet. So I still got my shirt. For those of you who don’t know, I ran named yet for four or five years as part of my tenure with Web.com. And it was a great experience. It was a lot of fun.

And, you know, this coming on board with media options now, it’s kind of brings me back into the space that I know and love. And so this segment is going to be a lot of fun for me. I’m looking forward to this. I’ve seen so many too many Sherpa episodes talking about the name Jeff Domain’s and, you know, and now I get to participate, which is really, really cool. So so now in this segment, we’ll review the names that we’ll have listed below and that is headed to auction soon.

And if you do like any of the domains, I mean, be clear, some of these are going to go to auction probably within days of the show airing. So if you’re interested, I’d click a snap and check them out.

So just to cover the basics, nobody here is buying or not buying or brokering or selling any of the domains on the list. You guys might be buying them. I mean, you’re not selling.

All right, cool. So let’s see. Let’s start with Drew. And what do you think anything on this list that jumps out there like don’t like what do your thoughts? Yeah, so, I mean, my favorite name on the list is Kid Claire Dotcom, that’s just a great brand. It’s the best version of the brand, in my opinion, and it just has a nice alliteration. It’s got a little traffic, it’s got a little search. And as a parent, I put a very high value in there.

So I like that’s my favorite name on the list. And then. Beyond that, I like Vermont homes. Generally speaking, I’m not a big fan of like state property, state homes, state real estate, because it’s too big of a market and there are very few there’s nobody can cover a whole state.

And so. I think the exception to that rule and years ago, we were broken from dotcom and I felt the exact same way, I think states are very hard to get your arms around. But I think if you were to ask one hundred people what is the capital of Vermont like or just name a city in Vermont, I don’t think that ninety-nine of them could tell you the capital or tell you a city of Vermont and Vermont is a small state, not as small as my state, Rhode Island.

But I think that people could name the capital of Rhode Island.

They can’t name the capital of Vermont. They just it’s like Vermont.

It’s on, you know, but it’s more important than any city. The state name is more important than any city name. Burlington, Vermont, which is the capital of Vermont, wouldn’t be actually Montpelier, I think Montpelier.

So Rhode Island public school system, Montpelier, I don’t think I could spell Montpelier, but even Burlington, it’s like I only know that because of GroupM. And it’s like, yeah, I don’t know. I think Vermont Hulme’s is a good brand for real estate. So I think that’s what I like.

Yeah, I agree. I mean, I think that’s a good Jew. I agree. You know, when I think of Vermont, I think of Killington and skiing and that kind of stuff. But to be honest, until you started saying what the capital was, I would have got that wrong as well. So, you know, I think I think that’s a really interesting point about how the state is a more popular name than any of its cities.

Right. And that’s pretty that’s just an interesting nugget right there.

Yeah. And I don’t think there’s any other state like that made North Dakota, you know like I don’t know what the capital of North Dakota is.

Do Bismarck and Bismarck and nerd alert over here. I was the Maine State Geography bee winner when I was in the eighth.

Oh, that’s awful. So, you know, I think that’s great.

I was in the geography bee. I didn’t make it out of my school, though. I remember the question that I lost on it was something like, what is the northernmost point? That the sun is directly overhead? You know, whatever the answer is like, it’s the Tropic of Capricorn or Cancer, whatever the one is, whatever the one to the north is, you know, a bit. And I got it wrong.

I forget what I think I said, the equator or whatever. And the equator wasn’t part of the question, but that’s what I think gave him my answer. And the girl who won shout out to Alison Melnik, you know, that day.

Oh, sure. She’s lucky, you know. And, you know, I’m not saying she got the easier questions, but I felt like the deck was stacked. But congratulations on your win.

That’s really sad. I’m sure it’s on her LinkedIn profile.

I’m going to say I’m an island, so I don’t know if we’re friends on Facebook or anything. Maybe I’ll send a link to the show or something. So let’s expand the audience one viewer at a time.

Absolutely. Give individual shout outs.

All right. So, Amanda, what do you think on the list then? What is what stands out for you?

Yeah, so definitely kid care. I used to work for Education Travel Company and I was working in their department for a number of years before I actually came into domains. So definitely right on there with Drew. I think that so many people right now are at home and juggling and playing like pass the baby, pass the kid. That kid care is it’s at the forefront of people’s minds right now. You know, I could certainly see Carnochan picking that one up for I didn’t check the CEO value on that one, but I could certainly see them or another competitor end-user picking not up in the auction.

The other one that I really like and actually going back to Vermont.

Tons of people are escaping to Vermont. I’ve joined this women’s networking group and the people that are in it have left Boston and New York specifically and are in Burlington or wherever. It’s amazing. It’s absolutely incredible how many people have gone and bought farms and are just they think they’re off the grid in Vermont and really living. That would be a great pick up for someone.

Well, I think she probably feels the same way. I’m sitting here waiting in the wings. I can’t wait for all these people to get bored and then they decide they want to sell. And then I’ll come in and scoop up a farm at 10 cents on the dollar. Right now, I start with the pot. Everybody’s like leaving New York. They got there to go. They got money in their pocket and nowhere to spend. It was killed by a car.

We’re going to have ten dogs. It’s going to grow apples. Six months later, it’s like, yeah. Let’s go back to New York.

Yeah. Everybody wants to be me this year. That’s. Yeah, yeah. You got everybody wants to grow plants for a living. Well, you know, it’s interesting.

I named it the New York Homes was another one of the names, but I picked Vermont homes over New York because of exactly what you’re talking about, Amanda, where, you know, I think the Vermont real estate due to this whole exodus of people and not that New York doesn’t have a whole lot of upstate and other, but I think, you know, more people are thinking about kind of escaping to, you know, it’s like idyllic, you know, Vermont, like we said, you know, piece of property is just, you know, one of those things that just feels like it feels like a great escape.

So, you know. All right, cool. Yeah.

The cabin in the Adirondacks we rented was used to be under one hundred dollars a night and we had to pay three eighty a night for this summer because everybody wanted a cabin in the middle of nowhere. This year it was huge and it’s one of them doesn’t even have a plumbing or a toilet and it was still over one hundred dollars.

So that’s crazy.

But no covid.

That’s why they wanted no clothing.

No of that was the title in the rental property. Another audience. Yeah, exactly.

I mean, any other thoughts on the list.

My favorite and it’s I don’t know, it just sort of jumped out at me as it could be a great brand for someone. Wonderment, you know, it’s not like it doesn’t have a super lot of cachet to it, but I’m positive one word, dotcom. Oh, no, I think wonderments a great name. So, yeah, I like that with you. I didn’t want to take too many names, but I like that one. So, yeah, I mean, I think in the definition of wonderment, right, it’s with the up it’s the state of odd admiration, respect, one of the things which you can’t quite believe what you’re seeing, but you definitely like it.

Right. And that really stood out to me is how you could really play that as a brand. Right. Or just even as a domain name. It’s like, you know, just like it know there are a positive aura and vibe to it. And you could see clothing or HomeGoods kind of stuff or pottery type of things that, you know, there could be a whole lifestyle brand around something like that. That could be really cool.

So, wow, I just went to wonder, Dotcom, because what a domain that is. And it’s a new home dining experience. Incredible meals from some of the country’s best restaurants and chefs prepared right outside your home, currently piloting in New Jersey, our North America.

Well, have you ever had a gold belly dotcom? That’s where you can get like the Philly cheesesteaks from like Pat’s and Ginos. And you can get the Primanti sandwiches, I think, from Pittsburgh. So they deliver them. They pack them up that night in dry ice. You get them the next day. And so you basically can get all those signature foods, the buffalo wings from Buffalo, you know, if it’s anchor borrower, I mean, a Philly cheesesteak, you know.

Twenty-four hours later, it’s not.

Yeah, but I mean, they do this and we’ve got it. So my father in law gave it to us as a gift, you know, and we’re big Philly everything. Right. So, you know, we were eating Pat’s cheesesteaks, watching the Eagles. This is before the Eagles got really bad.

But they transport well enough, I mean, to give you the feel and enough of the taste and experience that it’s really, you know, it kind of gives you enough, especially when you can’t travel there, you know. So.

Yeah, but I was talking to a guy in the lobster. We had lobster dot com, and he came in the door looking at, you want to buy lobster. You didn’t have the budget. But we were talking about the business. And he’s like, our business is up to three thousand percent because everybody stuck in-home, they’re not going out to restaurants. And if they’re going to splurge on something, they’re like, look, I want to order the best steaks.

I want over the best lobsters. And they’re just having it shipped to their house. And he said it was just it was booming. It is is lobster mail order business was booming. Yeah.

And lobster dotcom is that’s. Yeah. That’s and that name is just you know, you’re instantly in the business to be on that one.

So. All right. I like it a lot. All right. So Shane, what do you think man. What do you think of the list?

Well, good care is insurance for children in Illinois. So if you make under a certain I think it’s if you make under eighty thousand dollars, Illinois will cover your kids for it’s a whole new ballgame for people, but for kids, they do a great job and it’s almost positive. It’s called kid care. So there’s definitely traffic and insurance behind that one. So it’s a six-figure name all the way just in Leegin. It’s probably got some money just because of the insurance part of it.

Well, and it’s interesting to list really quick. I’m sorry, but that’s going down the bucket here. I think it’s interesting because the appraised value, the about value is lower than almost half the other names on the list.

But backorders wise, it’s clearly like double the next one in line with two hundred and fifty bids. And so people obviously take notice. I mean, this is, you know, and I would agree. I mean, I think just based off of common sense, this name is a home run depending on what it ultimately sells for. But the estimated value of five thousand dollars, I mean, this thing is obviously going to punch away.

I didn’t know people still look at estimates. I mean, it’s estimated. I mean, it pulls it in.

But yeah, I think it shows for some of the data, but even less and less because the data is not updated anymore. So right now the search data is three or four years old now. And so, yeah. So it is becoming less of a value to go.

Daddy’s got a better hold on it just because they have all the auction. I mean it’s more of a hotel, but they have a pretty good I mean it’s updated daily on what sold Uncomparable. So if anything is closer to correct, I use GoDaddy for a ranking I don’t know, say use it for pricing, but I know that if it values a four-letter dotcom at a certain price that the past sales have put it in a certain range.

So it is helpful like anything. You know, it’s just and if I rank an auction list by going Doughty’s value, it’s not one hundred percent correct, but it does a pretty good job of putting the better names to the top.

And that’s a gift to the audience as well. So guides are fine.

Nothing’s absolute in our business. The guide certainly helped cut downtime when you’re looking through ten thousand domains a night, trying to pick out stuff at auction so that I asked about I can’t do it with anybody. It’s just too crazy all over the board when it comes to pricing. Oh, yeah, so on the list, this is a perfect example of plural, you know, we get into discussions forever on plurals, good, good, plurals bad.

But in general, I think plural puts you in the business of that keyword and singular puts you as a brand in grocery bags is a big example. You take off that and that’s a shopping name and there’s so much more used to it. But Bags put you in a custom grocery shopping bag, which is a big market. I mean, there’s a lot of people customizing those. I don’t know what you call them, the cloth bag.

Yeah, that’s a pretty big business nowadays. So it’s worth building out. But that’s the difference and the same thing with megaphones. Think about the value of megaphone versus megaphones. It’s four yeah. Six figures. Here are some of the while and be a killer brand. I kind of like megaphones, dotcom like.

Just because it’s one of those, like, esoteric, weird, you know, I like generic plural names, which are in a category where there’s nobody that could tell you a break. So if any of you can tell me the brand without looking it up of a megaphone manufacturer, I’ll give you twenty dollars.

Right.

Know and megaphone great branding has no advantage. And so in search, having an exact match domain of all other things being equal, you’re going to convert exponentially, literally exponentially higher between four and ten times better than your competition. So all things, all things being equal, even if you’re let’s say somebody is in number one grocery dot com and your grocery bags dot com and you’re in the position to you will have a higher conversion rate and a higher, quicker rate than the guy number one on only exclusively in a category where there is no household brand.

So I kind of like that one. Well, yeah.

And megaphone, the singular it actually directs to Karig outcome and that kind of random really the coffee, the coffee company, they had to pick up something and a brand and then just they just throw the DNS in there or something.

But yeah, that’s a megaphone he does exude.

Maybe it’s a type of like a brand of an individual coffee.

You know how they have like this is where there’s going on in your world because, you know, you should have held that back and then we would have gone out and tried to acquire megaphone dot com instead of telling our entire audience about it that now that is going to be because they have no idea what’s going to happen next Tuesday.

They’re going to have about four thousand domain investors. Kossak, you’ve got to buy Megaupload dot com.

Well, you know, we just won’t publish it. There’ll be a gap in the show and we’re going to be like, McGaffigan, that was.

And hey, so demand trends and industry update, you can cut all this out with no problem with this stuff.

REPACHOLI Exactly. Or you could just wait like six weeks. Drew And after everybody puts in their offers, then you can swoop in and be the bidder.

Yeah. Eleven hundred. Like after they offer them all eleven hundred dollars, you can come and give them a real number for a student project, you know, per student project.

I’m trying to make the voices of poor orphans louder. And your name would be perfect for that.

Yes, but that’s what I see in a megaphone today in it.

Yeah.

I mean it exudes amplifying voices. So megaphones could be plural in the fact that we take people and let them be heard.

So there is a way to brand around that one, but it becomes a little and then the custom shirt is the opposite. We all know the custom shirts, big money. But boy, if we had an S on that, it would be a lot better. So if we could sell the S on the bags and buy it on custom, sure, we could build some really good names. And the scrabble of names doesn’t mean they’re bad gratuities.

It’s, they’re all great words but wonderment and love of wonderment. But I really want my T as well just because I know I’m going to say one more minute with any at the end because I think people are still going to blow that one up. But that’s a perfect one-word name. That’s not top tier, but you can still get and get a pretty good price for it’s a second-tier, third-tier one-word that I think I think it’s not as good as kid care, but it’s definitely my second favorite.

And the social nation is not bad. It’s just like I feel like it’s run by a seventeen-year-old person that just started or something.

And it’s like a little too close to Live Nation and, you know. It’s a good brand, what would anybody do with a gratuity?

I’m not I actually I kind of like that. You know this is one of the rare lists that. Yeah. Like, so, you know, I travel internationally quite a bit. And, you know, even here, I’m two years in Portugal now and I still don’t really know where to tip. And so I think it’ll be great for reference. Just straight up easy-going because it’s not going to be a crazy expensive name just a reference for like you’re here.

This is how much you get, right? Well, I mean, gratuities dot com to do that, but it would be a useful reference.

Or what about in light of, you know, even with covid. Right. Know, we’re trying to help service workers and people that are, you know, like a patron of now.

Exactly. So like, you know, kind of thing where you might have an organization, a restaurant or something that has, you know, the gratuities is a way that, oh, we’re on gratuities. You could actually go and tip your server a little extra after the fact. Or if it’s like maybe not a restaurant where tipping is, as usual, like, you know, we’re but or typical where, you know, but somewhere where you might want to provide someone like a gift, you know, and then expand, it’s even more, again, like gifting and by way of, you know, like a gratuity is that you just made me feel like if I’m just thinking if I’m a server, I got a QR code sitting right there waiting for me.

Really, I just set my card out just then load QR code that they can just hit me any time off the record. Set me a little bitcoin.

Yeah, exactly. Exactly. Yeah. Cash at me. That’s so. Yeah, yeah. Yeah. Now see we’re coming up with good ideas. Nobody’s ever done that before but maybe there’s something, maybe restaurants don’t like it off the table. Off that check tip. Yeah.

Because they steal that money from the waiters straight up. They do it. It’s an unfortunate truth if you don’t give cash to the waiter. I mean I’d be making up the numbers if I made up numbers. But like I would tell you that it’s a fairly high it’s a very material percentage of the restaurants that if you put the tip on the bill itself, that person will never see it ever.

Or, you know, they split them. You know, they’re splitting it up amongst you know, and that’s helpful for some of the back of the house. Folks have our backs and all of that kind of stuff, you know. But I think at the end of the day, like, you know, either you got restaurant situations where somebody says, look, I’d rather just tip you directly than pay the house and let the house figure it out.

You’re the one who’s providing me the service that I actually really appreciate. Or again, it’s something else that isn’t somewhere that you can provide a tip or that you typically tip. And, you know, like you said, you know somebody, you know, bellhop or whatever, or creating a way that it’s like I don’t have cash on me right now. It’s like, oh, well, I’ve got to go to his account if you just want to.

Like you said, I got the QR code. Yeah. You can just bedmates me.

If you want the best servers, you can say I’ll allow you to do your own tips, like the tips are yours. And here’s a service that it uses gratuity or Venmo and all that. And you can do it and you probably get better service knowing they get to keep that money.

You know, there was a tour guide was another one where people can travel again, you know, so. You know, I feel like we just. Kind of fleshed out a whole business, I mean, even expand upon that and like turn you turn the whole, like, server industry into like, you know, into free agency, free agency.

It’s like, you know, like Guarda dot com, you know, Heidi, full-time earnings. Most tables sold and you got restaurants bidding to get these folks.

Yeah, maybe like I’m here to present my startup. It’s a disruptor in the industry of serving basically a game-changer. We’re looking for Series B, we haven’t done a series yet, but we’re looking for Series B.

I can see the whole presentation already.

I love the hat and the side and everything. Yeah. Now you got to look really relaxed when you go and they’re like, I don’t need your money, but I don’t have any at all this time.

I love it.

You haven’t done series, but you know, it’s going to disrupt the whole industry. Which industry? All of them.

Oh, the serving industry is a twenty-seven trillion-dollar industry.

And if we could have one percent of that, it doesn’t take an all piece of a big pie, man. Anyway, we’ll move off of the list. I mean, just to give a few of my thoughts, you know, I think you guys kind of tag almost all of them that I really like. I mean, I like wonderment a ton, you know, kind of like I said, like as a lifestyle brand, a travel brand photo site, you know, this idea of sharing experiences or somehow kind of pushing that whole sort of vibe into, you know, into some kind of a business inside, I think it’s great.

You know, nobody mentioned disrespect and, you know, it’s a negative name. And for me, I like that. I mean, now that’s a direct message domain. It’s not an expiring domain. I don’t know who listing it, but the that to me, I also thought was kind of cool thinking about how it could be like almost like a kind of an edge to it, you know, like a clothing brand, kind of like, you know, cool kind of thing.

I mean, depending on what it’s going to sell for, I mean, it’s got the second-highest amount of bids on it. So I don’t think it’s going to go cheap. So to me, it’s probably the I don’t know, the juice will be worth the squeeze. But I thought that as a one-word. I mean, it’s pretty clear what the name is about. It’s a negative name, but it could be spun in a way to kind of make it cool, depending on what, you know, what you could use it for.

It’s anything like it all the way. Yeah, no way, man.

It’s crowdfunding, you know, like public embarrassment now.

Yeah.

It’s like, you know, you really hate on some people, you know, like somebody did something really, really stupid, like public people.

Not that just like random people.

You know, we do want to be bullies like, you know, like you got a politician, you got an actor steps out of his lane, you know?

Well, interestingly enough, they’re trying to the only thing you know, I find it really interesting, like when you hear about how certain public people, you know, treat people right. Like to me, I don’t know. Yeah, that’s interesting to me, you know, and it’s like, you know, so when how much people tip, you know, there’s some people who are like habitually bad tippers, you know, and like somebody like Michael Jordan, you know, I’ve heard, you know, he’s a bad tipper.

Right. And you’re kind of like, yeah, he’s so good. And it’s like I just wish. But, you know, whatever like I’m not necessarily judging him. But then Charles Barkley is a guy who’s, like, dumped thousands of dollars on his way to half and dealers, the casinos. And I’m just like, that’s my like I would rather hang out like, look, I mean, I’d rather Michael Jordan. I’d rather hang out with Charles Barkley, you know what I mean?

It’s like, you know, and, you know, so there’s a lot of that. And you know, and you realize a couple of these stories. I mean, that thing about Mike might be the, you know, just a random event that got amplified, you know what I mean? But with disrespect, dotcom, we could clear through some of that B.S. and you could find out for real, like who’s legit, who’s you know, you not implying that you’re going to disrespect MJ?

Man, not on my amount of money. I know. I mean, look and I look, MJ, you get the pass. I will kill four people and I’ll still love them.

I got my Jordan threes in the garage, you know what I mean? I’m good. I’m good. And we watched the last dance, but I’m flexible.

I mean, he’s an icon. So it’s all good. I don’t want to disrespect the legend on day one, so we’ll save that. But let’s make it more about how much I got you, Jordan.

I didn’t even backwater that I was like, what do you do with this respect? Now, you talked me into it. I like it.

So and the other thing I thought you say fishing, Drew. I threw that in for you, man. You know what I’m saying?

And, you know, I remember, Rick, I he probably still owns it was trying to sell Florida fishing dot com and. You know, I think he bought it for like one hundred grand or something, and it’s like, you know, again, it comes back to Vermont home. It’s like Florida fishing. Like you cover the whole state of Florida. Right. And then, you know, USA fishing. I don’t know. This probably is alike.

Agency or industry organization that is called the USA occasionally got almost guarantee you, but you know what? You’re the underdog. Yeah, on the dog. And what are they going to pay for it? And so I don’t know. USA fishing, it’s not a terrible man. Lives in my portfolio. I’m certainly not letting expire. But, you know, these days, you know what I like to. Sixty-nine dollars Hallier. I probably buy like two hundred fifty dollars and beyond that, you know.

Yeah.

Well, and I think all these names, I mean, they’re good names, especially at the right price. Right. And then at some point, they’re not so. All right.

But with that, let’s go ahead and we’re going to pause really quick and hear from our sponsors who support us and our educational mission. Your demesne, Sherpa.

And we will be back with our third segment shortly after he was built by Dumaine investors to increase your inquiry’s sales and profit, forget spreadsheets and archived emails, manage your entire investment portfolio in one place using a secure and completely confidential platform. Learn more at F.T. dot com. That’s e f t y. F.T. dot com. All right.

So now we’re back and we’re on to our third segment, which is what’s going on where we talk about industry trends and other general updates about the domain space and otherwise. So I think, Shane, we’re up to you to lead off this particular segment. Is there anything? We’ve covered a lot of ground on the show in general, right through these other segments, but is there anything otherwise that you want to kind of touch on and talk about?

No, I mean, I will say that with covid going on the focus on the Internet and utilizing. The ability to for people to shop and to do actions and to do things is really put it out there. So Travis fortune said that we do an aftermarket domain name list, so we list the names of people of the names, like I said, ten thousand names. And we picked names that we like that we think are offered good value. And he’s a tech guy.

And I told them, I’m going to get out Christmas trees. People aren’t going to come out as much and buy Christmas trees in person. One, I was completely wrong. We probably had 10 times more people get Christmas trees and we’re sold out before even December. So I got that wrong completely. There were so many families this year, I’ve never seen anything like it. That being said, we offer to buy a Christmas tree online and have it shipped to your house or bring it to your house for fifteen dollars in the local area, crushed hundreds of trees, make it click what size they could pick skinny full seven-foot Frazier fir, add a wreath at a point set and click and we bring it all to their house.

And people loved it, especially in this environment. But it just got me thinking about the possibilities of everything we always knew was there but the good domains. Can you imagine the ability to take Christmas trees, dotcom, build that model local Christmas tree growers, and say, I’m going to sell all your trees for you? All you could do is drop them up with their house and I’ll give you the 15 dollars. You just get me five percent of the tree.

But man, this I know it’s bad times out there with covid, but the opportunities in our industry and what we know and the build-out is just like nothing I’ve ever seen before and just our little ideas that we have here. If you can hook up with the right person, like, I’d just be very fortunate to be working with Travis. They can take that idea and build it out as millions of dollars right there. And I’ve never been more positive about the ability to make money in any business by putting it online than I have now.

That’s all I’ll say. It’s just really exciting.

I mean, we look like we’ve all seen this seismic shift from physical to digital. You know, we had an episode that by the time this drops, we’ve dropped it when we talk a lot about the trends and that kind of thing. And, you know, and I reference it all the time, Shopify, I think it was in their Q3 earnings call saying they’re seeing e-commerce and the digital shift, the trends that they expected in twenty-thirty. They’ve seen in twenty, you know, obviously with everybody going digital.

And like I said, I mean, it’s sometimes even in the domain space, it feels almost a little awkward that we’re in. I think I’ve had this conversation probably with everybody on here individually that you know where because we’ve had these pockets of opportunity and we’re in a space that has actually been impacted in a positive way. But, you know, the one thing I look at is for every business that we are helping to enhance their online presence or do better online is helping them keep their people employed, keep their doors open and be introduced to, you know, also help them move them along in their path.

Because this was a this was a path and a shift that was already happening. It’s just accelerated, you know, incredibly based on everything that we saw happen with covid.

So, yeah, the people that are on top of it, sorry to interrupt the people on top, but even the restaurants that are been closed down. You know, I talked to a restaurant that moved to a delivery service.

They were for a family-style. Everybody sit down and eat. Everybody loved their food. And when they figured out how to get that food to their customers, they realized they were no longer limited about they had to wait an hour to get a table. Well, now they’re limited by kitchen size because they’ll just bring it to your house, that same food. But and they’re killing it.

They’re selling more food than they were because they were limited by space. Well, now they just pump it out. And more people are you know, they’re paying the extra money. Money is not a problem. People will pay extra to get your food. Meanwhile, I get the other people bitching on the news about how they’ve been closed down. And we had a pizza place closed down, a pizza place. How do you close down a pizza place and covid?

That means your food was not good. Pizza is everywhere. So not that there aren’t businesses being hit hard, but we know in our industry because we get to see who’s buying our names, that there is tremendous opportunity to get your services out there. And for local businesses to survive, they just have to know how to do it and how to get their wares into the hands of their people. That’s it. So that’s my speech. But I’m just giving out it.

There’s no reason for ninety-five percent of the businesses to go under. They just have to pivot the hell out of it and spend money that may not have, but the money that will be well spent in their future to pivot. They will continue to get that plus all their old when things the vaccines come in.

So, yeah, this industry, I think there’s a company here in Boston that I’m familiar with. And they’re actually on Lola Dotcom and they were. The corporate travel company, and so they pivoted really quickly and started doing timesheets and expenses for companies, and they were incredibly nervous that, hey, we just launched this business. All this money we fired up every they were crushing it before covid. And I was impressed with how quickly they pivoted and they’ll still be there.

And when travel really comes back, you know, whether the vaccine or not, they have to the business. Exactly. Yeah.

Yeah. Yeah, a lot of success stories out there, no doubt. Well, I know and I was going to say and I mean, the Christmas tree thing is awesome. I mean, and you also have the luxury of Travis, right. Who is you know, such a smart, capable guy and a good dude.

And, you know, and the list I mean, I’m sure the audience all knows about your list. Right. I think if you’re watching domain chirping, you don’t know about your list. They’re probably you know, they’re doing themselves a disservice.

I know there are folks that would like to pay you to stop doing your list because I doing is driving, you know, the prices of what they’re paying. But yeah, man, I mean, that’s awesome. And a perfect example of those opportunities that are out there.

So, Drew, consistency will be key to that, I think. And I might be wrong, but I’m pretty sure that the first interaction that you and I ever had was me sending you an email like at least ten years ago saying, dude, stop fucking up the market publishing all these domains that are for sale. Just stop messing it up.

Yeah, I swear, that was the first email.

I yeah, they’re always like, I’m not making any money. So why do you what do you do in it? All you’re doing is driving attention to certain. Yeah. I was like stop, just stop with this asshole.

I remember I can’t remember who said at one of the other bloggers said there’s no such thing is because somebody put it. That’s the main chain, the name of the blog. That’s a domain chain effect because there was a name that nobody was looking at. And then all of a sudden it blew up. And as we all know, once it gets a couple of bids, it’s over. It’s going to get picked up by the bots, the huge domains, and all that.

But and then somebody wrote, there’s no such thing as a domain chain effect. And all I could think of is I’m going to make sure there is I want to find out what domains that guy likes. And I’m just going to put them at the top of the list. And this is everybody saying, I mean, I don’t think I drive the price. It’s all about everything is all about eyeballs.

The whole world is driven by being seen. All you have to do is get somebody out there in the world will take care of everything else. And that’s no different with domain names. If you’re trying to sell a name and it has any decency at all, especially in today’s market, just has to be a decent name. But once a couple of people see it, it’s going to be a couple hundred dollars at least, putting our tagline.

B.S., Yeah, I like that. Yeah, that’s what it’s all about. I mean, that’s nothing to do with it has nothing to do with vanity. It’s just a matter of everybody wants to feel like they’ve been seen and everything that is seen has more value. That’s just plain and plain when it is.

Think a great way to tie it together.

I was just looking back to see if I could find that email. And honestly, it’s going to give me nightmares tonight, thinking about how much time has flown by so fast, man.

I mean, I rename. It is like I gave you. I give you.

I want to talk about it but a.

May 2010, 2011, you know, I want to make you throw up, you’re going to sell me puddles dotcoms for five grand.

Well, here’s I sold over sixty-five hundred. I think so.

Oh, well, that’s the thing is we had to finance the early years was selling the names we wish we I mean we could talk about it forever but I sold so many for no dotcoms with no fours for three grand like dozens of them.

I sold so many three no dotcoms. Three I sold, I literally I sold probably twenty-two later dotcoms between 80 grand and one hundred and fifty grand.

Right. 20 of them.

But that’s finance too. We are now. I mean that’s the thing is they finance where we are now. We. Yeah, yeah. Yeah, yeah exactly.

I wouldn’t have made it to the next level if I didn’t do that.

Well in hindsight, if we would have just kept it, we might have made as much money as we have any more. But but but along with that exciting.

Yeah. Really along the way that’s like taking a plane across the country. I’m sure you can get there, but be a lot more fun driving and seeing everything. And that’s kind of our journey. Let’s go. Let’s go.

Yeah. Is we just it made it more exciting and it wouldn’t have been near as fun as if we had just gotten all those names. Just sad. I always kid Elliott Silver. He had I don’t remember the number but is like a three no dotcom eight something in there I go you ever. I was kidding him but he didn’t like it. I said, do you ever realize that the most expensive name he ever sold was this three-letter and you’ll never sell a name for more than that?

Just joking with you.

I kept it and it’s like I’ll do a lot better than that. No, I like three. That’s like a seven hundred thousand dollar name. That’s going to take a lot of words to duplicate that.

But it also shows the appreciation of domain names over time, you know, and it’s like stocks, right? I mean, there’s just a continued like, you know, upward trend. And that’s what we’re you know, there’s more to come. So, Amanda, what do you get by way of updates or things that are on your mind now?

So, yeah, I would echo everything that has been said on this call, but specifically in this segment, I think that smart marketers and smart founders are finally waking up. Folks that I’ve been encouraging our team and I’ve been doing it as well to pick up the phone and call people that have said maybe or no and encourage them to find the money in other places to acquire their exact match dotcoms because now it’s the time they’re not going back into the office.

Get out of your leases, get out of your hard space, and do what’s right to continue to propel your company online. And, you know, you can’t always get everybody to see your way. But I think a lot of folks are definitely waking up and we’ve been doing a lot of those acquisitions.

Yeah, that’s great. And because once they’re gone, they’re off the market forever. Yeah. So that’s true.

So, yeah, we have, we have some news, but it’ll actually come out in the episode that comes out right before this. But I can’t talk about it here, but it will come out this week. Very exciting stuff.

I want to make a shout out, Amanda, can I just say the name, I won’t give any details, but Amanda and I don’t want to go broke.

But I represented the seller. Amanda represented the buyer. And we got a very nice deal done for an absolutely stellar domain name. Can I say the name also?

Alloy alloy, dot com, alloy y dot com. Again, I think it ended up in the hands of the best and highest use case buyer, at least for today’s market. And always a pleasure doing business with our good friends over it. Saw this. And so anyway. Yeah, so shout out. That was a great exactly.

One of those type of situation collaborations.

Cooperation’s the way that it should be.

Yes, exactly. And I was happy when I got the email that you were going to represent them so there would be no conflict of interest on our end. And yeah, our client was thrilled to finally get it done at the end of the day. And they’re super happy and it will take them to the next level. And that’s exactly what. That’s awesome. Yep.

All right.

So with that, I think that will conclude today’s show. I want to thank you, guys. This was awesome. And it was a lot of fun and looking forward to having everybody back on again soon. And I want to thank you to the audience for tuning in. And we will see you guys all next time on demand.

Sharper reviews, a little round of applause for our faithful host. Thank you.

First, the maiden voyage of the inaugural. I right take. Everybody should be safe then

Amanda-domain-sherpa

Amanda Waltz – Featured on Domain Sherpa

Our Co-Founder, Amanda Waltz has been featured on Domain Sherpa along with Omar Baig, Jeff Sass, and always Tess Diaz.

During her appearance she covers:

What do successful domain name investors think when they value domain names?

What web domains have been bought or sold recently?

The Chinese domain name market, and a very lively discussion about the NamesCon Domain Auction that is happening right now!

Click the link below to watch the show now!

If you have any comments, or questions about the discussion or would like to buy or sell your domains please contact us! We would love to hear from you!
sell your entire portfolio

Have you been considering the possibility of selling your domain portfolio in 2020?

Have you been considering the possibility of selling your domain portfolio in 2020?

Saw.com is ready to help you sell your revenue or generic domain portfolio.

If you have a strong generic or revenue domain portfolio; our team of seasoned domain market professionals have strong cash buyers who are ready to purchase now.

Portfolio Requirements:

Generic Domain Portfolios: for consideration com/.net/.org only, please along with your price expectations for the entire portfolio.

Revenue Domain Portfolios: please have at least 12 months of consistent traffic and revenue.

Include the following which may need to be verified with your parking provider:

  • Revenue
  • Traffic
  • RPM
  • Renewal Fees
  • Management Fee
  • Net Profit

Our buyers are savvy investors looking for quality over quantity.

If you are looking to buy or sell your portfolio please contact Amanda@Saw.com

Amanda Waltz
Office: +1-781-281-9475 x702
Whatsapp +1-508-254-5684
Skype: AmandaWaltz

Media.com

Saw.com Video – Media.com is For Sale!

Media.com is for sale, available for purchase through Saw.com. Watch Amanda Waltz discuss the potential opportunities to be had by owning Media.com. If you’re interested in purchasing Media.com, contact Brooke at Brooke@SAW.com.

Transcript

Hey, it’s Amanda Waltz from SAW.com.

I wanted to let everybody know about a unique opportunity that we have available with Media.com.

We all seem to be glued to our TVs and our phones and our different platforms lately, trying to filter through so many different news streams and feeds at this point. I think that Media.com would be a great opportunity for somebody who is looking to come in and consolidate all of these different options.

If you are interested in hearing and learning more above the opportunity to own Media.com, please get in touch with Brooke at Brooke@SAW.com.

Ballet.com

Saw.com Video – Ballet.com is For Sale!

Ballet.com is for sale for the first time! Watch Amanda Waltz, Saw.com co-founder, discuss potential business opportunities for Ballet.com. This domain offers a great branding opportunity as well. If you’re interested in purchasing Ballet.com, contact Amanda Waltz at Amanda@SAW.com.

Transcript

Hi, this is Amanda Waltz from SAW.com.

Today I wanted to let you all know that we have Ballet.com for sale.

This is the first time that BALLET has been available; it’s been within the same family for the last 20 years who are the original registrants. What Ballet.com has to offer to a new buyer is a clean slate. The only time that this has ever been used is for the previous families dance studio. Like so many others that are in use right now; opera.comsymphony.comorchestra.com; Ballet.com can offer a clean slate for a number of businesses.

It could be used in the dance industry or it could be used in software. Or, it could be used in the space for at-home fitness. The possibilities are really endless.

If you’d like to know more about Ballet.com, please get in touch with me, Amanda@SAW.com.

Thank you.

Saw.com Video – Perform.com is For Sale

Saw.com co-founder Amanda Waltz announces that Perform.com is for sale in a new Saw.com video. This is a great, one-word domain that serves as an awesome opportunity! If interested, please contact Rob at rob@saw.com.

Transcript

Hi, it’s Amanda Waltz from SAW.com.

I wanted to let everybody know that we have a great opportunity for a new owner to own perform.com.

Perform.com offers a clean slate; it’s a nice, generic one-word .com that could be used in multiple applications. I could certainly see this as somebody using it in the fitness industry, but again it
could also be used for finance, a services platform, or a number of other things.

If you’re interested in perform.com, please get in touch with Rob@saw.com. Thanks.

Step by Step: The Startup Domain Acquisition Process – with Amanda Waltz

Amanda Waltz, co-founder of Saw.com, was recently interviewed by Tess Diaz of Domain Sherpa. In the interview, Amanda provides a step-by-step review of the domain acquisition process and explains how brokers assist throughout the process.
At a high level, Amanda explains that the process works as follows:

  1. Create an acquisition shortlist (broker assists in building shortlist based on the client’s needs)
  2. Narrow down shortlist (broker asks the client about goals and target audience to narrow down the list to most effective domains)
  3. Make offers (broker appraises names and negotiates prices on behalf of the client)
  4. Acquire name

To inquire about Saw.com’s acquisition services, contact a Saw.com professional today.

Here is the transcript of the video:

Tess Diaz and Amanda Waltz

Tess Diaz: Today we have a great chat with Amanda Waltz of Saw.com discussing how a domain acquisition works when you’re not sure of what domain you want to acquire. How a broker can assist you in that process with or without a marketing agency. I hope you enjoy the show and learn a lot.

Efty was built by domain investors to increase your inquiries sales and profit. Forget spreadsheets and archived e-mails. Manage your entire investment portfolio in one place using a secure and completely confidential platform. Learn more at Efty.com. That’s E F T Y, efty.com.

Tess: Hey Sherpa network, I’m Tess Diaz, Executive Producer of DomanSherpa.com, and today we are joined by Amanda Waltz of Saw.com. Hi Amanda, how are you doing?

Amanda Waltz: Good how are you?

Tess: I’m pretty well thanks. So, you have been brokering domains for how many years?

Amanda: A lot, I kind of lost track. I think it’s 10 years this year.

Tess: Oh! Congratulations!

Amanda: Yeah, thank you.

Tess: Yeah you have been a real driving force in the brokerage industry, and I am excited to have this conversation with you today. First I know last time you were on we were talking about a couple of dings in the messages and I’m super excited that we have figured out what to do (Amanda laughs) and I think it’s A PSA for humanity (Amanda laughs) we should share it because it’s a pain in the neck this whole work from home is an adjustment for everyone. And on top of that I mean we all use shut down iMessages on your computer. You mute the message you do not disturb, and it still dings! And it’s taken me this long to figure it out so PSA for our whole Sherpa network. What do we do? We went…

Amanda: (laughs) I think it was in the settings on the actual mac, rather than.

Tess: …Yeah, we went up into the…

Amanda: The phone.

Tess: …You’re right into the Apple icon on the computer.

Amanda: Right.

Tess: Then messages.

Amanda: Yes, and then.

Tess: Preferences.

Amanda: Right.

Tess: General, and then play sound effects.

Amanda: Exactly and turned it off.

Tess: And most other things if you quit the application it should stop

Amanda: Absolutely. Usually takes care of it and I thought oh gosh, I’ve done it on my phone and we got that feedback from one of the listeners and there’s nothing worse especially if you’re noise-sensitive I have a couple of people in my family who are driven to who knows what when noises are really that annoying, so I felt for that guy for sure.

Tess: Yeah well I mean I do feel for listeners absolutely but also on the other end I just feel like they’re so many little problems that we are solving constantly.

Amanda: Yes, well you solved it. (Amanda laughs)

Tess: Oh! (Tess laughs)

Amanda: It was you, thank you. (Amanda laughs)

Tess: I like that we sat and tested it and send me another text!

Amanda: It was good teamwork for sure.

Tess: High five! Alright, so I am excited to talk to you today about the process when a client approaches a broker for an acquisition both for folks who are listening to the show to understand what that process looks like or also sometimes people come and listen to this just to discern if they need a broker or what value a broker adds. And I think aside from the negotiation process and saving you time and money in the negotiations. I think what we want to focus on today is that different parts of the entire step-by-step process, so you said you’re working on 3 large acquisitions right now. And you don’t have to share all that.

Amanda: Sure

Tess: But let’s walk through, so many calls you made it have already decided we don’t have to go through the decision-making process right like so let’s say they’re at the point, they know they want you to be their broker and sometimes they know what the domain is sometimes they don’t. How do you start out? And we’re talking just high-end acquisitions, so probably what 6 figures and up let’s say?

Amanda: Correct. Yup, and that’s what the three of these are right now there are very different. They all came to us by way of referral so I would say honestly 90% of our acquisition business comes from other happy customers who have utilized our services in the past, whether it was myself on my own or one of our other team members and their other companies and they did a good job for that particular client and I’ve had calls are people have said to me oh I was with so-and-so at dinner the other night we started talking about their great brand and they mentioned that it all came from a domain name. And we want to know if you can do that same thing for us. I mean that like the most amazing call or email to get when somebody specifically says like we found our domain before we found before we named our company.

Tess: Mhm, yeah.

Amanda: You and I both know that it certainly does not always work that way and there’s sometimes that 11th-hour phone call from a company saying oh my gosh I can’t believe our digital agency didn’t get this, but they recommended you and can you help us get this now. So, I would say that no two acquisitions are the same I couldn’t even begin to describe how different all of them are especially even the three that I’m working with right now. The only thing that’s similar and exactly the same is that they all came from another customer who was happy with our services in the past. So back to your question about how we begin. Usually, well not usually, I won’t do it without having a telephone conversation with the potential client just to make sure that we’re on the same page that they understand that Like I just said to you before, no two are exactly the same. Some acquisitions can take a week, some can take a month, some can take a year, and it really needs to depend on a good working relationship. You know, do they understand the expectations? Do I understand their expectations? Are the expectations aligned? Does it make sense for us to work together?

Tess: Absolutely.

Amanda: Yeah, so I don’t necessarily have a full-on questionnaire, but I do have three main questions that I walk through with them and it’s (pause) I think it goes back almost to consultative sales training in that, do you understand what your prospect needs? Do they understand what it is that you have to deliver? Do they understand (pause) time? Do they have the budget for what they’re looking for? And do you have, if you have those matches, how’s your rapport, does this person seem like somebody that you want to work with and for. and then a lot of the other details I would say get ironed out as you go through the process. You might identify their product, service, platform, whatever it is that that they’re looking to bring to market. Every founder has a vision. They may be at the very early stages of what that vision looks like, they could also be (pause) already started. They may have a seed round; they may have it be all personally funded. And that goes, that also plays into budget timeframes and what their threshold is. I don’t necessarily even love it when somebody comes to me and says I know exactly what the domain is that I want and I know I have a budget for it because it doesn’t always work out that that is what the domain ends up being at the end when the brand is rolled out. So, having somebody as a founder or as the chief legal or marketing or whomever within the organization having them have the flexibility and understand that just because they have a seven-figure budget doesn’t necessarily mean that they’re going to get their top choice of a domain name.

Tess: Very true so it sounds like most people come to you without knowing exactly what domain they want. Do they present a shortlist to you or how do you move from saying I don’t know what I want, to the next stage?
Amanda: Yeah, oftentimes, they will say we like brand names like this, we have a vision for our company, we know how we’re gonna market our product or service. Whether it’s direct to consumer, or business to business, or business to consumer, through some sort of change, they already have that business plan pretty strategically mapped out at that point. And then in a series of questions, we can typically figure out what resonates with them. Is their target audience female? Is their target audience male? And try and guide them in that direction like this particular word is a little bit more masculine than this, is that the direction that you’re thinking. And oftentimes in that conversation, they’ll say, “Oh yeah, you know what? You’re right. Like that’s the avenue that we should be going.” Sometimes they already know that. Sometimes (pause) they don’t know that. It really depends. I’m seeing a lot more companies that are willing to think a little bit more outside the box as far as, let’s say we have a client that’s looking in (pause) a particular industry. A furniture industry for example, and they understand that their target market may be starting out at the United States but perhaps they want to expand globally, and they understand that as a very large percentage of the United States is now Spanish-speaking. Maybe we should start to look in (pause) Spanish language domains. They can make that transition very easily and quickly looking at data points and having our team suggest data points to them that backs up their theory.
Tess: Okay, and what (pause) about like a branding agency? Are they usually, is it a broker or branding agency? Is it in conjunction? What do you see there?

Amanda: I think it depends on the client, I think it also depends on the relationship, The customers that I have, personally, I’ve worked with them time and time again in different areas of their lives so if they started out in a large Fortune 500 or 100 and they were marketing or their company was purchased by one of those Fortune 500 companies and so I’ve sort of gone the life cycle with them. Sometimes they engage in agency very early on. Sometimes they engage in m&a firms very early on. (pause) And I’ll work with them as their (pause) as they’re developing the concept and as they’re working with their internal team to talk about shares and whatnot some of these founders bring me in at that stage.

Tess: Okay.

Amanda: We talk about options and all of that at that stage. I have worked with agencies, digital agencies, there’s a couple in New York that I like to work with a lot. (pause) And it’s developed over time because in the beginning when I was first introduced to them, they didn’t want to work with us.

Tess: Not you personally but I think a lot of branding agencies really miss the boat on the domain aspect.

Amanda: Completely.

Tess: Yeah.

Amanda: Or they’ve got it, like they think they’ve totally got it, they are, there’s one in particular that I work with a lot now that in the beginning, they were like, “Yeah we know that .com is not available. We’ll just do a .io.” And I was like, “Oh gosh, yes you certainly could go in that direction. However, I don’t suggest it, and here’s why. Your client and my client have brought us together today. So that we can try and work through this really quickly and make sure that we have alternatives in the .com should we not be able to get the first choice we’re not going to immediately pivot to a .io. Like that’s why we’re all here today to talk about this.”

Tess: You’re a great collaborator, yeah. So, whether you’re working with the branding agency or not you’re definitely contributing on that end, you’re here, and I’ve definitely done the same and seen the same over it Media Options doing brokerage there. So, you kind of present this shortlist and as you work together on ideas and what their concepts are or what they want to connote. What if they had any budget in the world they would want just to help say okay if this is what you would get if every domain in the world was available that helps us know which direction to take. And then how do you start pricing that out or knowing what their actual options are what’s on the market.

Amanda: Yeah so I work with a lot of different other brokers and also with owners, portfolio owners, to be able to know what they have available. And usually, I’ll go to some of the larger owners and say okay I have a client that has a budget of 200 to 600 for the right domain. They’ll go to 600 for the pie in the sky like their absolute ultimate and this is the type of service that they’re looking to roll out. What do you have that you think could fit into this? And then, I just keep good records of what they’ve given to me and then sometimes I’ll go back and say, “Oh you know, most of the time they want to know, okay they send me a list of 30 what do I think that my client is going to like off of that”. And I’ll pick out usually 3 or 4 and say, “This is what I’m putting on my shortlist.” This is what I’m recommending that they continue to look at, and the rest I don’t really think are going to be a fit for them, but is it okay for me to keep them on a list and check back with you and next month and I will most likely have a different client who will have similar requests would that be okay? And nine times out of ten the seller will say yes because ultimately that’s what they want to have happen. They want their domain, their investment asset to turn into a household brand. And have the company that is using it, use it in a way that if they were going to use it themselves they would have done so.

Tess: That’s neat to see that side of it.

Amanda: Yeah.

Tess: And there’s no MLS in the domain industry or anything like that, so relationships and record keeping are very important. Sounds like you do a great job at that and those…

Amanda: There’s (laughs)…

Tess: …Private portfolio owners are important.

Amanda: Yeah there have definitely been times, I mean I see this all the time, it’s, I say to buyers this is a very fluid list, like what you see today does not mean that it is going to be available tomorrow. There’s a list that I’m working with right now with a company and we’ve been working on it for about 6 weeks and they zeroed in on something last week that I said to them, “This is out of your budget at this point but I want to put it here in case your board decides that you can stretch for that and it just happens to be a Media Options domain.” And lo and behold it’s not available anymore.

Tess: Oh?

Amanda: So, I mean it’s fine. I think it actually shows legitimacy to what the domain industry has to offer it. If I say to a potential buyer, “This is a really great option for you, but it’s also going to be a really great option for many other companies because it is so generic and it’s such a positive connotation for any industry. You should really think long and hard about this one and the fact that it was under agreement shows that (pause)…”

Tess: That legitimacy.

Amanda: Exactly, exactly.

Tess: Oh interesting. So you kind of curate a list for your client based on their needs for, and then present it back to them with a price range and then what’s the process usually or what are some interesting or typical situations that you think someone listening to the show should know for the process of working with their board, deciding which domains to pursue, how many domains do you pursue, just one at a time?

Amanda: Yeah it’s interesting. I found very recently a lot of these clients (pause) will want to take it to their trademark counsel. So, whether that includes a GC that isn’t a bit, an already established company will typically have multiple layers; they all have their general council, they’ll have their outside trademark counsel they may even have another layer. And to make sure that both sides understand what’s happening so the domain sellers that I haven’t let’s say I have a shortlist of 5, I’ll then go back to those sellers and say okay guys your name is on a shortlist of 5 here’s what’s happening they like them all they’re doing internal focus groups but they are also checking trademark.

Tess: Okay.

Amanda: And even though a domain is a generic term if a customer wants to use it in a particular vertical market (pause) I do think that they should absolutely go through that process of making sure in that vertical market whether it happens to be food service, or the furniture market, or financial services, whatever it is, you want to make darn sure before you start negotiating that you’ve already crossed your t’s and dotted your I’s and made sure that somebody who knows what they’re talking about legally has signed off and said yes you can use that with a fair amount of not being bothered by anybody else in that vertical market.

Tess: This was the part I think that is the most challenging for folks who are not familiar with the domain acquisition process and I think something that the brokers add tremendous value at this point because I don’t know about you, how many times would you say that you have to tell the client, hey this is the time? I think the timing of when to involve counsel is vital. Because if you involve them too soon you’re especially if you’re a smaller startup who doesn’t have someone in-house you’re consuming a lot of billable hours but you don’t want to involve them too late where you delay a potential sale or throw off a seller and, you don’t want to, it’s almost like doing the home inspection at the wrong time of the purchase process.

Amanda: Right, right, yeah that’s a good analogy.

Tess: You get different offers, you know, an all-cash offer over here…

Amanda: Right.

Tess: And a quick close there. So, this is the moment once you have a shortlist to present back is when you say alright take this to your counsel.

Amanda: Yeah most of the time, I mean there’s one client that I’m working with right now that still has a very, and we have a shortlist of about 10 domains. But their trademark counsel has literally looked through about 150 names at the onset. And I said to my client, “This is surprising to me that you’re going through this process with this entire list because it’s pretty gigantic.” But she felt really confident; you know this isn’t her first rodeo, she’s done this a couple of other times, that this is how she wanted to proceed because this is how she had done so previously. So, I mean there’s also that trust, right, it’s that fine line that you walk. This may not be the quickest process but this is the process that my client is telling me that they followed and it’s tried and true for them and they’re not gonna deviate from it so if you have that type of personality where you need things to happen like boom boom boom and all of a sudden your client’s bringing you in a different direction as a broker I think sometimes you just need to sit back and trust like hey this is going to work out it worked out previously and it may not work out for me personally as the broker right now because I would like them to make a different decision in a different timeline but really at the end of the day if you’re good at your job and if you can sit back and know how to follow the cues of your client those are the clients that I think continue to refer you because you’re not putting that tremendous amount of pressure on them and you’re being honest and transparent and voicing your opinion like hey I would really hate to see you spend $800 an hour going through all of these domains but if that’s if your choice and that’s when your team is telling you that they want you to do when you you’ve done in the past who am I to say, you know?

Tess: Yeah.

Amanda: Who am I to continue to insert myself when it’s really not my lane. I’m not ready to negotiate yet because they haven’t made a choice.

Tess: Yeah, so I think that is very consultative like you said and then they do what they need to do so they come back from the trademark attorneys with a shorter list of at least what they would be allowed to pursue.

Amanda: Right.

Tess: And then, but that’s not necessarily, I mean, I assume, first they would narrow down like hey we don’t like these couple we’re not going pay the attorney…

Amanda: Right.

Tess:… To close.

Amanda: Yup, exactly, get them off the list and then go to go back to the sellers and just say like, “Hey, you know, what I made this recommendation two weeks ago, you had two that were still left on the list they don’t like any of them anymore. I’m really sorry, stinks.” I thought it would be great for them but it’s not gonna work out.

Tess: Okay, okay so, it’s not me it’s you! (laughs)

Amanda: (laughs) Right it’s a great domain just not for this client.

Tess: I mean yeah so then you have the shortlist and how do you decide what to pursue which to, make, do you make offers on all of them but…

Amanda: Yeah, that to me would be like I think that could get pretty ugly pretty quickly. Maybe it works for some and they just put out like blanket offers and see what comes back. I have a pretty good sense…

Tess: In my opinion, I don’t know why I asked if you do that because I wanted you to be more, no, I think in my opinion and experience that’s a sign of not a great broker that I mean you should be able to prioritize your list and make offers that are actually meaningful because you’ll never keep clients coming back…

Amanda: Oh no that would burn like the biggest like grenades going off at that point. No I mean I think I have a pretty good sense of knowing either I’ve sold domains for (pause) this particular group or Jeff or Brooke or Rob, whomever so I know or just looking at the charts like I know that so-and-so sold a very similar domain for $400,000 so then I’ll take that information to my client and a year ago a very similar domain from this particular ownership group sold at this price point. I think based on my conversations with them you could get this domain in a similar range and here is where I think you should start your offer.

Tess: Okay, alright.

Amanda: If you go through those five and say okay this is where, this is how I think it should go and then some clients, I’ve had a client that did a focus group and took all, it wasn’t five, it was three out to a focus group and talked about their product, their service and then essentially said like these are our names choose one and the one that we thought was going to come out right on top did not. Based upon the focus group and the audience and it was their exact market demographic and it went in a different way.

Tess: Huh.

Amanda: So sometimes even the sharpest marketing executives that think that they know what’s going to resonate with their audience does not.

Amanda: Interesting yeah and that’s a great tool to use otherwise I think a lot of times too there’s this like homework back and forth where the trademark attorneys give the shortlist then you kind of try to price out the shortlist of expectations of ranges then send it back to the founder who has someone else there consulting with whether it’s other folks on their board whether it’s their mentors, a focus group, a branding agency, whatever. But then they seek some support to prioritize that list based on the prices versus desire and then they give it back to you with a 1234?

Tess: Yeah and usually at that point (pause) I will say like okay (pause) give me your (pause) absolute drop-dead budget on each of these and (pause) then I’m gonna come back to you and make even a further recommendation as far as strategy goes. And usually, if it’s another broker that’s representing that particular asset I feel like I have a good enough relationship to be able to figure out like okay, If our top budget is $400,000 does the broker really think that this is attainable in that price range and if they say no then adios like that one needs to go because you’re just wasting time at that point. If the seller is really not going to accept what the top budget is even though we’ve all already talked about it before, things are so fluid they change very quickly. You just wanna make sure that you are creating the best buying environment at this point for your customer.

Amanda: Yeah, yeah.

Tess: And then, if you have the good buying signals and the other broker or the owner of the domain is like yeah you know what? If it was an all-cash offer and they could close really quickly, I would let it go for that price. Or absolutely not, like I get inquiries on this name all day long, every day, and I just don’t need the cash right now. And that’s cool too. You just know like okay this isn’t gonna happen or I think there’s a very good chance this is going to happen.

Amanda: Okay, alright so what further in the process then do we need to know? Next, it’s just you start making the offers and you have to decide which ones you wanna wait on or further negotiate verses which you just want to move…

Tess: Yeah

Amanda: …To the next domain on the list?

Tess: Yeah I mean at this point you’ve got a pretty short list typically. Usually, three to five domains I would say, and I usually have them stack ranked at this point. Like if this then that, like if you can’t get this what’s your plan B? And (pause) usually at this point you figure out pretty quickly who’s a motivated seller and if you start making offers and things are going back-and-forth pretty quickly, this is when your buyer really needs to make a decision. And at this stage, this is usually the only time that I get (pause) more, I don’t want to say aggressive, I actually don’t like that word. But, this is when I get more serious and say okay this domain does get a lot of interest it could lend itself to many other industries if you really want this one like let’s not mess around. I don’t want you to think that you’re going to get this and then, in the end, have $30,000 stand in your way because you didn’t make a decision quickly enough.

Tess: Yeah I think Amanda you are not ever aggressive. I literally went to thesaurus.com for this because I was like (Amanda laughs) on the tip of my tongue. I think you are assertive, and I think the best word is emphatic. I think when to underline or highlight something and that’s really important to know just like you were saying earlier to know when to let things go and when to say, “Hey, pay attention. This is important.”

Amanda: I’m going to use that with my husband and my kids (Tess laughs) when they tell me that I’m at that point where they’re like back off and I’m going to say no I’m sorry, but I am really assertive (Tess laughs) and not aggressive. (Amanda laughs)

Tess: And then you take out your awesome glasses.

Amanda: (laughs) Oh, the glasses, yeah, I actually, you’ll laugh at this, they hid them somewhere on me because when I came into my office today and they knew that I was getting back on this call, they hid them. I think they’re afraid that I was going to wear them. (Amanda laughs)

Tess: So mean. (Amanda laughs) Amanda has these super edgy, (Amanda laughs) really cool, Velma glasses as her children call them. And they would rather her be blind. She’s seeing four of me right now (Amanda laughs) in sacrifice for her high school and middle schoolers. Because all the teenagers are watching Domain Sherpa!

Amanda: I know, that’s what I said! My daughter said, she goes, I don’t know mom maybe somebody else’s kids are gonna be like watching it with them. (Tess laughs) Oh, okay. (Amanda laughs) You never know.

Tess: Hilarious, well, yeah, so where were we? (Tess and Amanda laugh)

Amanda: I don’t know I can’t see you. (Tess and Amanda laugh)

Tess: Oh!

Amanda: I think we were at almost like go time like we’re in the thick of it with the negotiations and this is where I think sometimes the founders of the company, they’re not (pause) losing sleep over this because they know that they have a plan B and a plan C if all else fails but this is where I think they start to get a little bit more assertive too and, hey I want an answer back. Hey, we need to name this company, Amanda, like let’s go.

Tess: Cause you’re so close, yeah.

Amanda, Right, exactly, yup!

Tess: And I am sure they have a queue of things waiting for once they have the name defined.

Amanda: Oh yeah, yeah, yeah I mean they’ve got creative waiting, they’ve got legal waiting because they have these documents that need a name of the entity there are all of these things that are not my specialty but I think, what I hear from a lot of clients is that the reason that they work with a broker whether it’s us or another broker is because we take that tedious aspect of the research, the negotiation, off of their plate so they can focus on all these other pieces that need to come together before launch.

Tess: Yeah makes sense. So, I think that was a good start to finish off the process. Are there any interesting stories or gotchas or anything you want to share any little anecdotes? Or tips you think we missed? or you think we covered it?

Amanda: I’m sure there’s something that somebody will say that we missed. That’s really our process. You know, I guess one key take away that we probably did miss is if there isn’t a budget for the particular (pause) service or platform. If all the stars don’t align, right? So, let’s say they have (pause) champagne taste but beer money for this particular project or service. We’ll still find them something. I mean we will absolutely find them something. We never say never no. I’ve worked with clients that have bought very small budget domains to start out and then we’ve upgraded them later. I have worked with clients that are self-funded that know how important a domain name is to them and have their budget built way ahead of time. But (pause) I think that our team personally and I think there are lots of other teams out there that do this too just because they don’t have a six-figure budget, or even a five-figure budget, my referrals are like gold to me and you never know who’s on the other line. Like you really don’t. You can do tons of research on LinkedIn, you can do all of that but you really don’t know always who is going to be the next, whoever your favorite famous founder is, you don’t know that the person that you’re talking to on the phone isn’t going to be that next person that, who knows, like comes up with a vaccine for COVID. You have no idea.

Tess: Yeah you’re right there are some really unusual ideas and out of the box thinkers. Do you think the domain industry is made up of a lot of quirky personalities because people need to be out of the box thinkers to get involved in the domain industry. It’s not something you can take a class on, get a degree in, it’s a newer asset. I love how Drew Rosener always says, he’s like there’s no other asset has appreciated over the last twenty years like as much as domains have. And yet so few people know about them or intimately understand them, which you would think there would be some motivation but anyway. I feel like startups and founders, more in that arena than in the fortune 100 or 500 companies, who are just developing a new product or service. I feel like those folks are a little more creative and quirkier too! In a different way. Does that affect your engagement with them? (pause) or your approach?

Amanda: Yeah I mean I think you approach every situation a little bit differently. You learn how to engage with different customers in different ways. Yeah, I 100% agree with where I think you’re going with this. Some of the fortune 500’s, the executives, or the marketing folks, or the legal folks there, have a very one-sided view of how this gets done and if you’re working with a founder and let’s say their investor, who maybe have done this a couple of times before already. They have a very different and unique way of approaching this and are more willing to listen to the way that I’m suggesting that we approach this than (pause) some of the others. I’ve worked with companies that will come to me and say I know exactly how much we need to pay for this domain we’ve already carved out a budget and that’s all we have.

Tess: Okay.

Amanda: You would think that they would have a lot more money to spend on something like this based on their earnings cost. I guess we’ll say that. Just a little bit more rigid in their approach to domain acquisition.

Tess: Okay, interesting, yeah, yeah, very cool, so with these three acquisitions I wish you well.

Amanda: Thanks.

Tess: I hope that some of them we could hear about on a future Sherpa.

Amanda: I hope so too. Cause they’re so exciting.

Tess: that’s really cool, yeah. If not, I’m sure we’ll have something else to talk about. But more than that, I hope you find your glasses. (Tess laughs

Amanda: Me too, for sure. (Amanda laughs)

Tess: Thank you for taking the time.

Amanda: Thank you.

Tess: I know yesterday was a rainy day in Boston. Did you have hail did you say?

Amanda: we did! We had hail. It didn’t last long, but the wind that came with it, well, Internet with two homeschoolers and my husband that run Zoom calls all day long, it makes the bandwidth here a little spotty when the wind starts to blow like that for whatever reason.

Tess: I bet well I think the wind and hail was just the collective crying of all of Boston over Gronk. (Tess and Amanda laugh)

Amanda: I agree. I’m still not over it! I can’t remember if I was talking to you about it. I actually said to my husband, a few weeks ago, could this really ever happen? He’s like you’re dreaming and my son, who is such a Pats fan is like, mom he plays, he’s a personality for the WWE, that’s never going to happen. And literally yesterday, school was canceled for the rest of the year and Gronk follows Tom. (Amanda laughs)

Tess: Unbelievable. Yeah, I actually think it’s going to be, I mean talk about great negotiations I think, I mean there’s that legacy, you know, heartbreak. But also, I mean, Tampa’s going to sell out, they’re gonna do…

Amanda: I know. It’s going to be, the only silver lining in this is that my parents live in Tampa.

Tess: Aww.

Amanda: And so, I can have a reason to cheat a little bit, right?

Tess: Aw, that’s cute, I like that it’s cheating to you. I would never even consider, even if my parents did live in Tampa, but no judgment. (Amanda laughs). I mean the Pats getting 4th round draft pick. I mean they’re smart, they got to rebuild.

Amanda: I hope they use it wisely.

Tess: Yeah, well I think they use everything else wisely so.

Amanda: I’m still heartbroken but I will get over it.

Tess: We all are. So, on that sad note, (Amanda and Tess laugh) keep watching the birds in Boston and we will see you next time?

Amanda: Okay! Sounds great, thank you so much.

Tess: Thanks, Amanda!

Amanda: Bye!

Tess: Bye.

Alternative domains

Alternative Domains with Amanda Waltz

Watch Saw.com co-founder Amanda Waltz discuss alternative domains. In the video, she talks about ways that clients can use alternative domain names when the domain they have targeted is simply out of reach for the client, either due to budget restrictions or the owner being unwilling to sell. Saw.com works to understand the client’s needs to get the best possible alternative domain to meet those needs.

Hi, I’m Amanda Waltz, co-founder of SAW.com, your home for domain acquisitionssales, and appraisals.

There have been times when a client will come to us and want a very specific domain name, or they have a very specific domain name in mind, and it’s being used by an organization or a company already. In certain cases, we can tell from looking at that particular domain, especially by looking at the MX records, which are all of the email records, that that domain has been in use for a number of years. In these cases, it’s very highly likely that that company is using it for a very specific product or service. It’s incredibly unlikely that there is any amount of money that is going to make that customer make that company move off of that particular domain.

That’s when our team is very skilled in being able to source substitutes for that particular domain. The way that we would do that is by listening to our buyer clients. For folks that are looking for acquisitions, we want to find out what made them come to want this domain in the first place. What is it about that particular domain name that was important to them? And then, oftentimes, as a team we can work together to say, “okay these are the things that they were looking for.” We can’t necessarily get them that brand that they’re looking for within their budget, so let’s figure out other domains that we can possibly source to them.

Our team not only has the knowledge, but we have very deep relationships in the domain investment community, and also with companies’ brand managers or technical administration managers be able to say to each other, “we know of these particular domains that could potentially work for that customer.” Then we match those back to them as alternatives for the one domain that they originally came for. The one they thought they either had the budget for, and didn’t, or there’s just no amount of money that is going to make a company off of their main domain. The answer sometimes, unfortunately, is just “no.” But our team has the knowledge and the specialty to be able to source great alternatives.

I’m Amanda Waltz from SAW.com, your home for domain acquisitions, sales, and appraisals. If you’d like to learn more about us, please visit our site at SAW.com and go to our resources page. You can also reach us at sales@SAW.com