What to do

5 Steps to Take After Registering Your Website

You did it. You finally managed to buy a domain of your dreams. Congratulations! This is an important first step in building your company’s online presence.

But before you’re up and running and make your first direct online sale, there are some additional steps you need to take to set yourself up for success and secure your company’s future in the digital space.

This article will share 5 important steps to take once you register your domain name.

1. Protect Your Domain Name

Registering your domain simply means that no one else can register the same name during your registration period. Unfortunately, registering the name isn’t enough to protect your brand name. Malicious actors can register similar-looking domains to attempt to profit from your brand name. To protect yourself, you should trademark your brand name with the Trademark Clearinghouse (TMCH). A trademark will protect you from infringing domains, such as alternate extensions, misspellings, etc.

However, simply having a trademark only protects you after someone else registers an infringing domain. If that were to happen, you’d have to go to court proceedings, etc. Instead, prevent infringing registrations from occurring in the first place to avoid the headache of court proceedings. Consider:

  • Purchasing a blocking service such as AdultBlock that automatically blocks registrations for your name across the adult-themed TLDs – .XXX, .ADULT, .SEX, and .PORN.
  • Defensively registering similar-looking domains and popular alternate extensions.

2. Purchase a Web Hosting Plan

Once you are protected, you need to get a web hosting plan for somewhere to house your website. There are tons of web hosts out there that offer bare-bones web hosting services – many registrars even offer hosting services. However, you should look at dedicated web hosting companies such as Bluehost or HostGator. They tend to provide the best service and offer the most bang for your buck. 

There are two types of hosting, shared hosting and dedicated hosting.

Shared hosting means that you share a server with other users, while dedicated means you have your own server. If you have a small or medium-sized website, you should be fine with shared hosting as it is an affordable option. However, if your website is very large and/or sends and receives sensitive information, dedicated hosting is a better option. Dedicated hosting has more robust security and custom options. 

Once you have a hosting plan, you need to point your domain name to your web host. This is quite simple. Just log into your registrar and update your nameserver information. Your registrar or web host will help you through this process if you have any questions. 

3. Build Your Website

Of course, this step is crucial. After all, why register a domain for your brand if you’re not going to build a website?

Because this is the most important step, it requires the most work. And there are many different ways you can build a website at many different price points. We’ll cover the main three, from least to most expensive:

Use a website builder. 

This is the cheapest option as it requires little to no technical or design skills. Everything is already templated out and you can essentially plug and play. Popular website builders include Wix, Squarespace, and Weebly.

Website builders are great for small blogs or businesses just starting. However, as your company grows, you may find that they lack customization options needed to build your brand and set yourself apart from the competition. 

Use WordPress. 

WordPress is a free website building tool that offers more customization for your site than website builders, but it requires more technical knowledge, specifically coding. It also requires much more setup and maintenance work than website builders.

WordPress is a great option that offers the benefits of website builders with the added benefit of coding customization. 

Use custom code. 

This is the most expensive option. It allows you to make your website stand out as much as possible while also adding some functionality that may not be possible on a WordPress site. 

Sites built from scratch are the most expensive because all the coding needs to be done from the ground up, with no existing framework. That also means any changes and updates to the site will take a lot more time. However, if your budget permits, hiring a professional web designer to build a custom site is a great option that can set your brand apart. 

4. Build Your Social Media Presence

When building your brand, you should make sure to create a social media presence that works in tandem with your domain name. That means ensuring all of your social names match your domain name (this may not be possible, but do your best!). The goal is to reach as many people as possible, all while communicating consistently across all mediums. 

So if your domain is footballnews.com, your Facebook should be facebook.com/footballnews.

5. Create a Branded Email Address

Last, to add legitimacy to your site, you should create an email address that matches your domain name. For example, eric@footballnews.com looks much more professional than footballnews@gmail.com. Don’t let your customers mistake your communications as spam!

Conclusion

What are you waiting for? Your website is ready to be built, and your customers are ready to visit. 

If you’re interested in buying a domain name and want to learn more, speak with a Saw.com professional today. 

Building-a-Website-Blog

Website Builder vs. Professional Web Designer? How Should I Build My Website?

Having a professional website is no longer considered a luxury. Anyone can register a cheap website and design a decent-looking website with no coding experience using a website builder, in many cases for free. That said, there is a reason many businesses still opt to spend the extra money to hire a professional website designer. Let’s look into why.

Website Builder vs. Web Designer?

There are pros and cons to each option. But the choice between the two really boils down to the nature of your business, your business’ revenue, and your goals.

For example, if you’re a new business without a proven track record, starting out with an affordable website builder is probably your best option. On the other hand, if you’re an established business making considerable revenue, using a website builder could do more harm than good for your business.

Pros and Cons of Website Builders?

Website builders are web-based tools that allow non-technical folks to design websites without much design or coding knowledge. Users select from pre-designed templates and plug in their content. The finished products can end up looking pretty decent.

Pros

  • Price. This one is numero uno – the main reason people opt to use website builders. For a small price (sometimes even free), you can get a decent-looking website up and running on the internet.
  • Speed. With a website builder, you can register a website, design it, and have it live all in a day.
  • Easy to use. Because website builders are designed to be used by non-technical users, they are fairly easy to use.
  • OK design. Many templates offered by website builders can make your website look professional.

Cons

  • OK design. While a templated website can look good, it won’t be based on website design fundamentals, such as UX design and visitor conversions. This means that the website will not be optimally designed to get your visitors to go where you want them to go on your website, meaning lost potential sales.
  • Sameness. Because website builders have become so popular, many people are using the same templates. This means that if you use a template, your website will look unoriginal and generic, potentially making it hard to tell your business apart from your competitors.
  • Bad for SEO. Most website builders are worse for SEO than professionally designed websites. This means showing up in fewer Google searches, making it harder to reach potential customers.
  • Time drain. Even though they’re easy to use, it still takes time to build a website using a builder. If you or your employees are working on the website, it will take time away from doing other important tasks. When considering a website builder, ask yourself what your time is worth to you.

Who Should Use Website Builders?

Because cost is the main advantage of website builders, this decision essentially boils down to your budget and whether it makes sense to spend the extra money hiring a professional.

Hobbyists, small bloggers, unproven startups, small non-profits, and other businesses with low funds are better served by website builders.

Pros and Cons of Web Designers?

Web designers can take your vision for your business and brand, and turn it into a unique, custom-designed website. If you hire a good designer, they work with you to understand your business and your customers to make your website stand out from the crowd.

Pros

  • Professional, customized design. A web designer does two things really well. First, they understand the principles of design to make your website look great but can also make the navigation flow lead naturally to sales. Second, they can create truly magnificent designs that will make your website pop and create a great first impression on your customers.
  • Optimized for SEO. Good web designers build websites with SEO optimization in mind. They consider keywords and tagging to make sure your website is set up for SEO success from the get-go.
  • Save you time. Just like hiring a professional for an at-home DIY project gives you more leisure time, hiring a web designer gives you more time to spend on things that you want to spend on for your business. And as we know in the business world – time is money.

Cons

  • Upfront cost. Let’s face it – hiring a professional is expensive. The upfront costs are high – often in the thousands or even tens of thousands range.
  • Time to launch. Because quality work takes time, it’s a time commitment to hire a professional. It can take about six weeks to launch a professionally designed website.
  • Buyer beware. Just like in any industry, quality and price vary greatly from firm to firm. When choosing a designer, just make sure to do your research – take a look at their portfolio, reviews, and testimonials. Also, with any business contract, make sure to read the fine print. Some firms hook you into ongoing maintenance plans that can even give them ownership of your site.

Who Should Hire a Professional Web Designer?

We’ve talked a lot about the cost difference between website builders and web designers, but we haven’t talked about opportunity cost, or how much it costs not to hire a professional.

Here’s who should hire a professional:

  • Businesses with over $150,000 in revenue. A one-time cost of ~$10,000 for a professionally designed website would be well worth it.
  • Businesses in competitive industries. The SEO advantages of a professionally designed website are worth the cost.
  • Businesses with high transaction values. Even one transaction worth $5-10 thousand dollars could pay for the investment of hiring a professional.

Conclusion

The bottom line is that you need to make the risk vs. reward determination of whether hiring a professional would generate more income for you to make it worth it. If not, or if you simply don’t have the budget, you should opt for a website builder.

Whether you opt to hire a professional or use a website builder, you need to own the domain name in the first place. Saw.com can help you buy a domain to build the website you’ve been envisioning. This will build your online presence and help to define your brand online. We offer a free consultation upfront to discuss your goals, our process, and any other questions you may have.

Growth-of-E-Commerce-Blog

The Growth of E-commerce in 2021

E-commerce has seen accelerated sales growth in the United States, and around the world, in 2020. With the unprecedented events of 2020 came the unprecedented growth in E-commerce in America. According to Digital Commerce 360, US consumers spent $861.12 billion in 2020, up 44% year over year. We are now five months into the new year of 2021 and E-commerce in the United States has continued to increase. In this article Saw.com will be covering the growth of E-commerce in 2021 and how it will affect the domain industry.

E-commerce Surge in 2021

E-commerce has been powering online retail for years now. But, with the COVID-19 pandemic keeping everyone at home, E-commerce has seen a huge rise in the past year. Even as the world inches back to normal life, people have learned just how much they can do without leaving the comfort of their home. Consumers can shop for groceries, clothing and furniture, as well as online pick up anything from fresh flowers and produce from a farm stand to tools and equipment for home improvement. Additionally, companies of every size have learned to adapt and easily reach consumers solely online. This upward trend in E-commerce is expected to continue through 2021. However, the growth will not be as exponential as it was in 2020.

eMarketer reported that US shoppers are not returning to pre COVID-19 pandemic shopping behavior. Additionally, eMarketer predicts that “Even as stores reopen and brick-and-mortar sales rebound, we forecast that E-commerce will lose just a 0.1% share of total retail sales in 2021, before gaining more than 1 percentage point each year through 2024.”

What Does This Mean for the Value of E-commerce Related Domains ?

With the rise of United States E-commerce brings the rise of interest in E-commerce related domain names. There is currently an immense demand worldwide for E-commerce related keyword domains. Individuals and businesses involved in the world of online commerce want a premium one word domain that is brandable. However, any domain names that are premium, one word domains are rare to come by and highly sought after.
Our domain brokers at Saw.com recently sold one of the most desired E-commerce domain names in the world; Cool.com. Saw.com has many other top domains available for sale. Including, Butcher.com, Virtual.com, Media.com, LogIn.com, Ai.com, Foodie.com, Archive.com, among many others. We believe in the power of a domain name. They help create your online identity, define your brand and help build the traffic to your site. As E-commerce is rising in 2021, this class of domain names are even more crucial to businesses looking to stand out online.

We have had a significant increase in the demand on all fronts related to E-commerce domain names. This has allowed us to sell such domain names for our clients, Cool.com, Chocolateshoppe.com, FronRowSeats.com, Essiactea.com.

Jeffrey Gabriel, Co-Founder and CEO of Saw.com.

Make Your Company Stand Out

Commonly referred to as electronic commerce, internet commerce or e-business, E-commerce is the activity of buying or selling products or services over the internet. This includes the transfer of money or data to complete the transaction. E-commerce most often involves the online sale of a physical product. However, it is also a broad term to describe any business conducted through the internet. E-commerce allows individuals and businesses of every size to sell their goods and services.
Although there is no way to know what will happen to the United States E-commerce in the next few years, a couple things are for certain. US consumers are online shopping more than ever and the internet is becoming more competitive. Consumers are every where on the Internet searching for products to fulfill their needs, the challenge is getting these consumers to your company site.
Your site needs to stand out among your competitors. This is more than a sleek logo, it is about properly communicating the essence of your business to the world. Having a brand that communicates well to the consumer can change the entire success of your company. It can improve recognition of your company online, establish your identity, improve SEO, build credibility and generate new customers. At Saw.com, we believe this process always begins with a domain name.
Common E-commerce business models include: Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C), Consumer to Business (C2B) or Direct to Consumer (D2C). It does not matter if you are an individual selling directly to another consumer, or a large business selling to another large business. One thing remains the same; an E-commerce related domain name is the key to success online.

Contact Us

Saw.com is a domain brokerage service that is determined to help you reach your business goals. The domain brokers at Saw.com are happy to work with businesses to assist with online branding and marketing needs. Our domain brokers are also experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more.

If you are interested in speaking with an expert from our domain brokerage service, please contact us for a free consultation.

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Amanda Waltz Featured on DNW Podcast

Co-Founder of Saw.com, Amanda Waltz, was featured on DNW Podcast this week discussing the impact that cryptocurrency prices have on domain name sales.
Domain Name Wire is a news source for the domain industry. The site is edited by domain name industry analyst Andrew Allemann, who has been in the domain industry since 1997. The audience of Domain Name Wire is written for domain name owners, intellectual property attorneys, trademark lawyers, domain registrars, domain services companies and anyone else interested in the domain name and web presence industry.

Listen to Amanda Waltz on the DNW podcast podcast here.

Amanda Waltz on DNW Podcast
Cryptocurrencies are volatile by nature, and it certainly has been a crazy past week in the crypto markets. At one point this week Bitcoin was off by 50% from its highs a few weeks ago. Additionally, Ether is down 50% from its high just a few days before. Amanda Waltz answers questions about Saw.com, the rise of cryptocurrency, and cryptocurrencies impact on domain name sales.
Do you think that the fate of cryptocurrency has an impact on some aftermarket domain sales?
Yes, I do. I think for savvy domain investors either on investor level but also on the end user level, we have seen a rise in folks asking if sellers are willing to be paid in cryptocurrencies. So, absolutely I would say that actually has been happening for quite sometime.
I can think of a few deals, even 3 or 4 years ago, where end users in the start up space were offering on domain names that I was representing. Or domains they had asked me to acquire for them, that was definitely a question. Will the seller accept cryptocurrency? Sometimes they did. I did have one seller that jokes with me now that he wished he would have taken that offer. I think we are seeing more questions being asked of how an offer is written. And we are working with our team to make sure that when an offer is presented that the currency, whether thats euros, pounds or anything else, it is clearly defined.
Was 2020 compared to your experience brokering domains across the past 10 years, do you think it was the biggest.
2020 was not for me personally, no. 2021 so far actually has been. 2020 was the first year of Saw.com, and I am really proud of what we are doing for our customers. I am thrilled with the team we are assembling, I think we have some really great brokers, but I think they are also really good people. I think that is incredibly important when you are building a company. You want people that are good at their craft and job, but I think you also want to make sure you are assembling the right team as far as strengths and weaknesses.

To listen to more of Amanda Waltz on the DNW Podcast, listen here.

About Saw.com
The team of domain brokers at Saw.com have extensive experience in the domain industry. Saw.com is a team devoted to helping clients build their business and be seen online. We work with you every step of the way and want to see our clients reach their business goals. Our professional team of domain brokers is experienced in all types of sales across a wide variety of industries. Saw.com expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more.

With Saw.com domain brokers, anyone can buy a domain, sell a domain name or protect a domain name. If you are interested in speaking with an expert from our domain brokerage service about purchasing a domain name to invest in, please contact us for a free consultation.

3 keys to success

3 Keys to Success When Buying a Domain for Your Brand

As you probably know, domain names are the digital real estate upon which we build our businesses by providing a portal for customers to reach us. And domains have never been more valuable or important. There are 4.27 billion Internet users in the world, and a website provides access to each and every one of them.

However, as the digital landscape changes, it’s becoming more and more difficult for business owners to come up with a domain purchasing strategy. For one, most one-word .com names have already been taken. And it seems like new gTLDs are being added to the domain extension list every day. With so many options, business owners are faced with a whirlwind of decisions to make when buying a domain.
These conditions make for a situation in which businesses may not know which domains to purchase for their business to be successful. This article discusses three keys to success when purchasing a domain for your business.

1. Get the .com first

No matter what your domain name choice is, you should always acquire the .com first, even if that means spending thousands of dollars. The value of having the .com name cannot be overstated. Even with the rise of gTLDs, .com is still king. It’s the default extension that people expect to use when visiting a website online. So naturally, .coms get the most traffic.
Now there is a caveat with this – if you are a niche or local market, and not as concerned with the highest amount of traffic, purchasing the.com may not be completely necessary. For example, if you operate only out of the UK, .co.uk may be a perfectly viable choice for your business. The goals of your business play a huge role in your choice of domain.
No matter, if you do decide to go with a gTLD for your main use, it’s always a good idea to also acquire the .com for use as a redirect. This way, you don’t lose any traffic when visitors use the .com instead of the gTLD.

2. Research gTLDs

While you should always have the .com name, it may be beneficial for your brand to acquire a gTLD as well.
This may be through a domain hack (a catchy name/extension combination). One well-known example is bit.ly. Interestingly, however, the owners of bit.ly own bitly.com, showing that purchasing a catchy gTLD should be part of a larger strategy that includes owning the traditional .com name. This helps protect the brand and provide the brand with the highest potential traffic.
You may also want to look into a gTLD if you are a local business. For example, you could acquire a domain with a city gTLD such as .hamburg or .london. Again, however, depending on your goals for customer reach, it’s a good idea to purchase the .com for the maximum potential traffic to your website.

3. Work with a domain industry professional

Have you ever tried to fix something up at home, only to end up hiring a professional? The frustration is real when you realize you wasted precious time and money on something that probably required a professional in the first place. It’s the same in the domain world. Going it alone can lead to frustration and wasted time and money. For example, you may get fleeced in the negotiation process, or you may end up with a domain that is poor for search engine optimization (SEO), or you may end up acquiring more domains than necessary.
Resist the temptation of searching GoDaddy for a bottom-dollar name that won’t give your business the exposure it deserves. On the other hand, resist the temptation of finding the domain of your dreams and emailing the owner, and biting on the first offer. To make sure you have the most effective domain acquisition strategy that gets the most bang for your buck, you should hire a professional.
Our domain broker professionals at Saw.com know the ins and outs of the domain industry, including buying, selling, and (last but not least) valuation. Domain appraisals are especially tricky, as the domain market is completely unregulated and comparable sales can be a crapshoot. This means there are many out there looking to take advantage of unexpecting, inexperienced buyers in the domain market. Luckily, the experienced brokers with Saw.com have years of experience in buying and selling domains and have appraisals down to a science.

Take the Next Step

When you work with Saw.com, you can be certain that you’ll acquire a great name at a great price, saving you time, money, and peace of mind. For help in choosing a domain strategy, contact a Saw.com professional domain broker today. We will discuss your business goals and work with you to come up with an effective domain acquisition strategy. This way, you can focus on the things that matter to your business and leave your domain acquisition to a group of seasoned professionals.
6 steps to purchasing

6 Steps to Purchasing a Domain That is Already Taken

You’re starting a business or undergoing a rebrand, and you’ve come up with the perfect domain name. Only problem? The domain is already registered. In this case, you have one of two options – you can either choose an alternative domain name, or you can fork up the cash to the current owner. If your heart is set on your first choice, this article will explain how you can go about buying the domain.

Step 0 – Beware of Buying the Same Domain with a Different TLD

one unfortunate occurrence I see all too often is when buyers decide to go with a different TLD of their first-choice domain. At first glance, this strategy makes sense. After all, it’s the same name and it’s much cheaper! Registrars will often suggest this option when you search for a .com domain that is already taken.

Let’s talk about why this is not a great option. First, if you simply use the same exact domain name with a different TLD, the owner of the .com may have legal grounds to sue for copyright infringement. Legal trouble is the last thing you want when starting out your business.

Second, Internet users typically enter .com at the end of the domain name when they type into the URL bar. This means if you decide to go with a .net or a .biz, users will end up at the .com and have a much harder time finding you.

All in all, it’s just a better decision to pay up for your first-choice domain, and if that doesn’t fit your budget, go with a different name altogether.

Step 1 – Visit the Domain to See How It’s Being Used

Visit the domain and check, first of all, if there is a website. Second, check to see whether it’s active or not. If it’s an active website, it’s going to be much harder to purchase the domain (if the owner is even willing to sell at all).

If it’s just a placeholder that’s not being used as a website, you’re in luck. The owner will likely be willing to sell, and it probably won’t be as expensive.

Step 2 – Find the Owner of the Domain

As touched on previously on our website, finding the owner of a domain can sometimes be a tricky process. The first step is to perform a WHOIS search, which provides some information about the domain, including:

  • Registration date
  • Who registered the domain
  • When the domain expires

The issue with WHOIS searches is that many registrars offer low-cost services to keep registrants’ information private. Thus, many WHOIS searches yield no useful information for contacting the current owner.

If this is the case, you will have to do more sleuthing or get someone to do it for you, like the domain brokers at Saw.com.

Step 3 – Come Up with a Budget

Before contacting the owner and getting into a negotiation, you should first determine your budget. Specifically, come up with a number for the absolute highest offer you’d be willing to give. To make an informed decision on your budget, consider using an domain broker service. This way, you know you won’t be paying too much.

Nevertheless, it’s important to know the main metrics that contribute to the price of a domain:

  • Length – Three and four-letter domains are typically the most expensive.
  • Memorability and Spelling – Domains that are memorable and are easy to spell are typically worth more as they are more brandable.
  • Age – Generally, the longer a domain has been registered, the more it will cost.
  • Industry – Domains with popular-industry keywords are more valuable as they tend to rank higher on search engines.
  • Universality – A domain name that could be applied to many businesses in many places than industry or region-specific names.
  • Similar domains – Look at names in the same industry with other similar metrics, and see how much they have sold for.

Once you have appraised your domain and have come up with your budget, you’re ready to negotiate. Remember to keep notes on the appraisal, as it will help you when you enter the negotiation step.

Step 4 – Contact the Owner

At this point, you can either contact the owner directly via email (that you found via WHOIS) or use a domain broker service such as Saw.com to reach out to the owner on your behalf.

If you reach out directly, simply explain who you are, why you want to purchase the domain, and your initial offer.

If you choose to use a service, they will handle the whole negotiation process on your behalf. All you have to do is sit back and relax. Also, domain owners may be more comfortable selling with a professional domain brokerage, like Saw.com.[/vc_column_text][vc_column_text]

Step 5 – Negotiate

If you decide to go this step alone, know that you’ll have to negotiate all the terms of purchase, including the final price, the domain transfer process, escrow, and any laws that may apply. This can be a complicated process, so you may want to consider hiring an attorney to make sure you’re protected and have all your I’s dotted and T’s crossed.

On the other hand, if you choose a domain brokerage service, you won’t have to worry about any issues. At Saw.com, we handle the transfer process, make sure the transaction is safe with escrow, and keep you informed every step of the way.

What if All Else Fails?

If you have any missteps throughout the above process, and for whatever reason cannot acquire the domain, you have other options.

You can simply choose an alternative domain. It may not be optimal, but sometimes we can’t always get exactly what we want. Also, who knows how long it may take to convince the owner to sell or wait for the domain to expire. Time is money, so consider choosing an alternative. There are still many premium domains available for purchase.

Value of domain name

How the Pandemic Has Shown Us The Value of Domain Names

Coronavirus has caused tens of thousands of brick and mortar stores to permanently close their doors. Businesses that have been able to stay alive have done so thanks to the Internet; and more specifically, thanks to their domains. If you can’t bring people to your physical store, you must be able to bring them to your website or you won’t survive. This means buying a website domain that is memorable and brandable. A domain is more important than ever. On the other hand, as a general rule, retail businesses that haven’t been able to cut it are usually more traditional, old-fashioned companies that weren’t set up for the digital transformation required in the age of coronavirus when most people are staying home and ordering products online. That being said, making the transition to the Internet has put many businesses at the mercy of Google and other search engines.

We Are at the Mercy of Google, Unless…

Most businesses keep a sharp eye on their Search Engine Optimization (SEO), as search engines garner many clicks and site visits. However, we should remember that SEO isn’t the end-all, be-all for garnering web traffic. With a short, memorable name, your customers will bypass Google and go straight to you, which is the ideal situation after all. If you rely too heavily upon search engines, your potential customers will always see your competition when trying to find you, even if you’re near the top of the list. In other words, a short, memorable name does a lot of work for you to garner clicks outside of relying on Google. Additionally, there are many factors outside of your domain name alone that can affect SEO. These include security, load speeds, the quality of your content, your backlinks, whether your site is mobile-friendly, the domain age, etc. And these are things that you will have to work on no matter what your domain name happens to be. So you might as well have the best possible domain name.

“But I have an Instagram for my business – isn’t that enough?”

The short answer to this question is a simple no. The longer answer is that, while social media is great for supplementing your online presence, it doesn’t replace a website. Social media has its uses and benefits, and we as a company have accounts across most social media applications (including Facebook, Twitter, LinkedIn, and YouTube). We find that it’s great for marketing and outreach for specific audiences. But past that, social media’s drawback is that you lose out to huge swaths of potential customers if you rely on it as your sole online presence. A memorable, brandable, premium domain, used in tandem with an effective social media presence will allow you to cast the widest net possible to reach as many potential customers as you can.

Make Yourself Easy to Find

With a short, memorable name next to a .COM extension, your customers will have no trouble finding you and will never have to Google your name. Without a .COM, your customers will have to remember both sides of the dot in your website name. In other words, they’ll have to remember TWICE as much to find you. Although alternate extensions such as .shop or .store have been gaining some traction over the years, .COM is still king. When people think to go to a website, they still by habit put .COM at the end of the domain name in the URL. (A lot of companies that use alternate extensions actually go out and buy the .COM version anyway as a re-direct and as a defensive registration!) And as .COM is the go-to by habit, using a .COM is the best bet for reaching your customers. Buy a domain that fits your brand, is memorable and has the .COM extension. The bottom line is that, as a business, you should make it as easy as possible for customers to find you (so that you can eventually sell your goods or services). This holds true for any industry throughout the history of the free market. For example, before the Internet, companies battled for prime real estate that had a lot of foot traffic. Why? Because their storefront on Main Street would get access to as many potential customers as possible. An easy-to-remember .COM is the new-age version of having a prime plot of land right smack dab in the center of Main Street. However, this time buying website domains gives you access to Internet traffic. We hold this advice so dear, that we’ve followed it ourselves. Saw.com is short, easy to remember, and ends in .COM. Our theory is that the next time you come to visit our domain broker service, you’ll remember our name and come straight to us.

Where to Buy Domain Names?

If you are interested in learning more about the benefits of owning a premium .COM, and do not know where to begin please do not hesitate to contact us for a free consultation: Contact
Virtual.com

Virtually the Best Domain, Virtual.com is Exclusively Listed for Sale with Saw.com

About Saw.com

Saw.com adds Virtual.com to its extensive list of high-value domain names sold on behalf of numerous clients. Some of which most recently include, Experience.com, Research.com and Event.com. Our team of experienced domain name brokers are highly sought after for their valuable strategy in helping clients acquire some of the most well-known digital assets online today.

Virtual.com is For Sale

Today, Saw.com has released the Virtual.com global press release. Please read the Virtual.com press release here. This press releases discusses the history behind this strong domain name. Additionally, the importance of having a premium domain in the coming year.

2020 changed so much about the world we know. It pressed pause on our lives. Next, it sent the world through a digital transformation. Lastly, it forever changed the way we do business. Our day to day and business lives changed. However, each and every person has made the best of it. Meetings in conference rooms have been replaced with communicating via VR headsets, Zoom and other remote tools. In the future, many will refer to this time as our “virtual years”. The time when we were separated by distance, masks and social distancing, but connected virtually right from our homes.

Never before available for sale, Virtual.com has been listed for sale exclusively by Saw.com. Virtual.com is a premium domain that can add significant value to any business. Both established and new companies during this digital transition can benefit from this one word, highly searched keyword domain. In our press release, Jeffrey Gabriel Co-Founder of Saw.com, discusses the value behind Virtual.com: “This domain name presents a timely and unique opportunity to own a brand building and powerful one-word .com domain.”

Contact Us

Parties interested in the Virtual.com domain name for their business or organization: please visit us, go to Virtual.com, or contact Jeffrey Gabriel directly ( jeff@saw.com  or Call +1 (781) 281-9475 )

Namescon 2021

Saw.com Attending Namescon 2021

Saw.com is Attending Namescon!

Saw.com will be attending Nameson Online 2021, Wednesday, January 27th to Friday, January 29th. We are very excited to be attending this year’s conference so we can continue to grow our network within the domain industry and beyond. Saw.com hopes to see you there.

What is Namescon?

The domain industry’s growth is never ending. It remains the most energetic market year after year in technology today. Especially after the world transitioned to being fully online, it is more important than ever to be aware of what is going on in the domain industry. Furthermore, industry events are key to keeping up with this fast-paced industry. Namescon is the premier conference series for the domain world. Since it was founded in 2013, it has grown into one of the largest and most anticipated domain industry events of each year. The conference attendees include every aspect of the domain industry. From registrars to registries, web hosting companies, attorneys, brand managers, domain name investors, start-ups, affiliate marketing companies, etc. In the past, this conference attracts professionals from around the world to attend. However, this year will look much different.

What Will Namescon Look Like This Year?

First, amidst the pandemic, everything will be online. Namescon will be a full-spectrum virtual conference. From the comfort of your home, there will be keynotes, panels, breakout rooms, networking, and partner events. The content is universal and there will even be region-specific tracks for South Asia, Europe, the West Pacific, and North America. All you need is your ticket, a stable network, and Zoom!

Find Saw.com at Namescon.

We can not wait to see you at Namescon! Due to the conference being online this year, please contact us at sales@saw.com or +1 (781) 281-9475 to schedule a time to meet at the conference.
6tips

6 Tips for Choosing a Great Domain Name

  If you have a quality business and website, why would the domain name matter? Are domain names really that important? Yes, they are. Domain names are a key element of your website. In many cases, a domain name is a difference between a successful business and a failing business.  

Why are Domain Names so Important?

names are no special case. A domain name is a user’s first impression of your site and it is crucial the name successfully defines your brand to the user. In today’s digital world, more and more businesses are shifting their operations online. Therefore, it is getting more and more difficult to make your business stand out online. There are currently 366.8 million domain name registrations. A great domain name is crucial to standing out and establishing your brand identity online. It allows you to differentiate yourself from others, enhances search engine ranking, attracts more traffic to your site, and much more. However, choosing the correct domain name for your business can be very challenging. If it is your first experience with domain name hunting, it can be both confusing and difficult. There is so much conflicting information regarding domain names online, and technology is always changing around us. Here at Saw.com, we are experts in the world of domain names. We are here to make the challenge of finding the perfect domain name, not so confusing. Read on for Saw.com’s tips and benefits of choosing the perfect domain name for your business.  

1. Be Memorable

The best domain names do not require a user to guess what your company name is, who you are or what you do. The domain name should immediately clarify your brand. Pick a name that is short and simple. You want your user to remember you. If your domain name is short, memorable, and easy to spell, users are more likely to return to your site time and time again. If you were telling your friend on the street about your new website, do you think they would remember bobbys_coffeebeans1.com or bobscoffee.com? Bobscoffee.com of course, because it is easy to remember and easy to search for.

2. Be Credible

Would you be more likely to click on ballet.com or ballet-dance-usa.com for your dancing needs? The short name of ballet.com is straightforward and seems expensive and rare. It is also very easy to remember. Whereas ballet-dance-usa.com can be seen as spam. It immediately seems suspicious to users and is also harder to remember. People want to do business with brands they know and trust. So, your domain name should be credible and make a good first impression.  

3. Be Unique 

Your domain name needs to be short and simple, but also memorable. A creative domain name is a way to ensure your website is memorable to users. However, being unique does come with some risks. If you are not already an established business, it can be harder to reach users since they will not know who you are and what your brand is.

4. Use Keywords

SEO, or Search Engine Optimization, is the process of improving the quantity and quality of traffic to your website. With a premium domain name, your website is more likely to be higher on search result pages. You can accomplish this by using keywords in your domain name. If you include relevant keywords in your domain name, you will rank higher on Google searches. However, be careful not to spam your domain with keywords.

5. Avoid Hyphens and Numbers 

Do not include hyphens or numbers in your domain name. It does not look good and immediately makes your website lose credibility. Again, make sure your domain name is short, simple, and looks professional.

6. Be General 

You need to find a balance between being general and also specific so that users can still find you on searches and understand what you do. Picking a general domain name also allows your company to expand in the future. For example, if you had a clothing store, it would limit you if you used specific terms like “hoodie” “jeans” instead of a general term like “clothing” or “men’s clothing”.

Think Long Term

Your domain name will define you and your brand for years to come. It is a crucial step in making the presence of your business known online. The domain name you chose has the power to increase brand recognition, credibility, increase traffic, improve SEO, lower cost, and improve your social media. The Domain Brokers at Saw.com know how challenging finding a domain name can be. If you would like to learn more about choosing the perfect domain name for your business, please contact us or give us a call at (781) 281-9475 for a free consultation today.