What Happens at a Domain Acquisition Consultation?

A domain name is your digital street address. Like the mailbox at the end of a driveway, it is how people find your business online. Furthermore, it is how you build your business reputation. When you own a premium domain name, it builds credibility, trustworthiness, SEO, marketability, branding and so much more. 

You have decided to buy a domain that you have had your eyes on for a while. Additionally, you have decided you need to get a professional domain broker involved. Now what? What exactly happens at a domain consultation? 

Saw.com Domain Acquisition Consultation

First, contact us regarding a domain acquisition – all we ask for is your name, contact information and a comment about what you are looking for. We will follow up with you via email shortly after!

Now that you have sent in a domain acquisition request – what exactly happens at a Saw.com domain acquisition consultation?

1. We Set a Budget

During our free consultation, we go over the basics of domain appraisals and what you can expect given your budget.

Come to our free consultation with a general price range in mind. This way, we can dive right in to discussing your different options. If you are unsure what your budget would be, one great domain appraisal tool is Estibot. However, just be aware Estibot typically gives lower estimates! 

Be aware that there are many factors that go into a domain’s valuation: length, memorability, spelling, age, industry, universality and similar domains. We will discuss domain valuation with you, but this is something to be aware of as you go into the meeting.

2. Visit the Domain

Once we have a targeted domain in mind, we visit the web domain name. We are checking to see how it is being used. If there is a business that relies on the domain, the valuation will increase significantly. 

However, if it is a dormant or placeholder domain, the valuation will probably be lower and the negotiation will be easier. 

3. Find the Owner of the Domain

We perform a WHOIS search, which provides some information about the domain, including:

  • Registration Date
  • Who registered the domain name
  • When the domain name expires
  • Its registrar

This information gives us a general background on the domain name. Additionally, it allows us to get the owner’s contact information. 

4. Contact the Owner of the Domain

Depending on what is found after performing the WHOIS search, we will determine the best method of finding and contacting the owner.

Be prepared that this can be a difficult part of the process. Some owners do not want to be found, and it takes an exceptional level of effort to locate them to get their attention. No matter the situation, we will come up with a plan to find the domain owner. 

5. Negotiate the Domain Cost

Once contact with the domain owner is made, and the response is received, it is time to negotiate. There are many terms beyond purchase price that go into domain name transactions.  

For example, how will you, the buyer, pay? Will the seller accept this? Who covers the fees to use a neutral third party that facilitates the transaction? How long will the transfer from the seller to the buyer take?

At Saw.com, we do not and will not miss any of them!

6. Purchase

Congratulations, your domain purchase is all set!

Next, we urge you to hire a licensed and insured escrow company. Multiple companies specialize in providing escrow services for domain purchase transactions. This is one of the best insurance policies you could have for your domain.

Contact the Saw.com Team

Buying a domain name can be scary – especially if you have never built a website before.

We pride ourselves in our transparency and passion to help you reach your goals. From the moment you contact us to when your domain has been required, we will work with you every step of the way. We want you to be seen online.

Interested in Speaking With One of Our Domain Brokers?

If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation. Our domain brokers would love to speak with you!

A domain name is essentially your street address, but online. It is how new and returning customers will find you and shop with you. The easier it is to find you, the more likely customers are to return to your site. 

Our team of domain brokers have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. 

Everything You Need To Know About Domain Brokers

Running a business is anything but easy. With it comes branding, or rebranding, website building and designing, etc – all on top of normal business operations. 

Choosing a domain broker to help you buy a domain is another huge decision. However, with this decision could come a large reward. A domain name can truly be the difference between a suffering and successful business. A strong, premium domain name can increase business credibility, SEO, trust, credibility, branding, mobility and so much more. 

Working with a domain broker to find the right domain for your business could make all the difference! Wondering what a domain broker does? Or how they could help you and your business? Here is everything you need to know about domain brokers!

What is a Domain Broker?

Domain brokers are essentially real estate agents, but on the Internet. Instead of selling a house at a physical address –  they are selling domain names, a virtual address. Domain brokers help clients acquire a domain name or sell a domain name. 

There are two types of brokers; buyer brokers and seller brokers. A buyer broker represents you when you want to acquire a domain. A seller broker represents you when you want to sell a domain. However, many brokers can assist you with both buying and selling domains.

Domain brokers work for you, the client. Their entire job is to help you reach your goals, by acquiring or selling a domain for you. They will listen to your wants and needs, and assist in finding the perfect domain, or selling a domain, for your business for the price you want. Additionally, they will be transparent through the process. 

Benefits of Hiring a Domain Broker

Today in 2022, there are over 367 million domain names registered in the world. The world wide web is wide! There are so many domain options. Not to mention the countless different types of domains – TLD’s, gTLD’s, ccTLD’s, etc. With so many domain names, it can feel nearly impossible to find one. Furthermore, one that fits your business and at the price you want.

This is where a domain broker comes in.

1. They Are The Experts

When it comes to domain names, no one knows the industry better than domain brokers. 

They have a strong network and lots of experience in the industry. Therefore, they can give you lots of advice – including domain pricing, backup domain options, domains for SEO, etc.

2. They Have a Network

Domain brokers have many contacts in the industry and beyond. This includes other domain brokers, registration companies and companies they have previously worked with. 

An experienced domain broker has a large network. They might know who owns the domain you want and how to reach them, what different domains are priced at or what domains might be taken or available. 

3. Can Help with Branding

In addition to helping you buy or sell a domain, brokers can assist you in the entire branding process. They can make domain suggestions based on your goals, help protect your domain with AdultBlock or defensive registration, help with portfolio management and much more. 

4. Protect Your Privacy

Using a domain broker allows your identity to be anonymous. Your domain broker represents you throughout the process, and talks to the seller without ever revealing your identity.

Why would you want your identity hidden?

Say you are the head of a large successful company. A seller could raise the price if they find out who you are. Or, your inquiry on a domain could reveal any future business plans you have. 

5. Broker’s Handle All the Work

Possibly the best benefit of using a domain broker? They will handle all the nitty gritty work that comes with acquiring a domain. If the domain you want is already registered by someone, a broker will reach out to them for you and handle all negotiations. 

Domain brokers provide a buffer between the buyer and the seller. This can mediate any tension or disagreements on pricing. Furthermore, you can rest assured that your domain broker is getting you a fair price for the domain. 

When Should You Contact a Domain Broker?

Let’s say that you have made the decision to invest in a domain name for your business. Additionally, you have a couple domain ideas in mind. However, when you search it you see it has been taken. You could return to the drawing board and try to come up with another domain option, or you could contact a domain broker! 

Another reason for using a domain broker is if you want the deal to be confidential. Going through a domain broker keeps your identity hidden. This can be beneficial if your business is making a large move and you do not want the public knowing just yet.

Interested in Speaking With One of Our Domain Brokers?

Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation. Our domain brokers would love to speak with you!

A domain name is essentially your street address, but online. It is how new and returning customers will find you and shop with you. The easier it is to find you, the more likely customers are to return to your site. 

Our team of domain brokers have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. 

Website Strategy: Pre Site Launch

You buy a domain and are in the process of building your website. You are inching close to launch, but there is still a lot to be done.

We understand launching a new website is extremely stressful, even for seasoned marketers. There are so many parts to building and launching a website, and the fear that something could be wrong is very much there. What if a link is broken? The site redirects do not work? Or a word in the “Contact Us” section is misspelled? 

Luckily, we have created a small website strategy checklist just for you! You may reference this during, and after your site launch to keep you on track, and on top of your website. 

Still in the process of designing your website? Check out our article that discusses the importance of website design. 

Is Your Site Ready to Go Live?

You are just about finished building your website. It is time to review it and decide if it is ready to go live. At this stage, you should be reviewing your website under a magnifying glass. Evaluating your website front and back with an eye for extreme detail. From software to links to page content to photos, and the overall aesthetic. 

Your website is your business storefront, but online. You want to make sure your website properly presents your brand to potential customers. If your website is unprofessional and your links lead nowhere – your customers will turn away and you will be wasting precious advertising dollars. 

So, is your website ready for launch? Will your website help drive you to your goals? Does your website represent your company? 

Here is our pre-website launch checklist:

1. Remember Your Goals

Remind yourself and your team of why you are designing this website. Then, evaluate if what you designed was successful in reaching those goals.

  • Did you want to improve SEO with a more SEO friendly website?
  • Increase user interaction?
  • Improve sales?
  • Did you want a visual refresh? A rebrand?

2. Ensure Text is Error Free

The content on your site should be error free. This includes spelling and grammar mistakes, as well as incorrect information within content. 

Would you trust a company that spells every other word incorrectly?

3.  Finalize Images, Videos, Graphics, etc.

Remove any leftover filler pictures. Add professional company and product photos or videos.  Ensure graphics are of high quality and look cohesive on the page.

4. Check Website Organization

Your website should be organized and easy for users to navigate. In two clicks, customers should find what they are looking for. Use general tabs like “Shop” or “About Us”, etc. 

5. Ensure Website is Aesthetically Pleasing

Your website should be a professional representation of your brand.

Ensure each page is organized. Headers, lists and paragraphs should be clean and concise. Additionally, each page should be minimal and symmetrical – a balance of images, words and empty space. This ensures the page is easy to read and navigate.

Furthermore, check to make sure your brand colors and logo are featured throughout the site. And that the site has a constant theme of colors that match your logo.

6. Ensure Rights are Properly Licensed

If your website is using images that are not yours, double check that any images, graphics, etc. are properly licensed and/or cited.

7.Test Websites Functionality

Do a full run through of the performance of your site. 

  • Is the website compatible across different browsers? Different devices?
  • Do all links work correctly?
  • How is the speed of the website?
  • Overall, how is the user experience?

8. Create a Backup Strategy

This is scary to think of – but it has to happen. Come up with a backup plan for your site. Set up site security and backup your site. This can prevent the loss of data and other damages. 

9. Protect Your Passwords

When the time comes to launch, consider changing passwords and creating new secure ones. Make sure there is only a small number of people with access to the site. Also, consider implementing two factor authentication  

10. Conduct a Stress Test

A stress test is used to determine the stability of your website. It determines how your website runs under different circumstances and pinpoints any weak areas on the site. 

The Bottom Line

We understand every company has different needs and goals for their website. Treat this article as suggestions as you build and launch yours. 

The purpose of a website is to help build your company. If your website has broken links, is unprofessional looking and cannot collect data, it is not helping you. With our checklist, you can polish your website to both serve your business needs and present your company in a positive light.

We believe in what a domain name and a great website can do for your business:

  • Sets a strong first impression
  • Builds business credibility
  • Improves SEO strategy
  • Builds trust with your target market
  • Makes you stand out among competitors
  • Aids with business branding 
  • Helps with marketability
  • Makes you look more professional

Interested in Buying a Domain Name?

A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. 

Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.

How to Set Achievable Business Goals in 2022

Happy New Year! January is all about getting a fresh start. It is the time to form resolutions and set goals for the next 365 days. So often, new year’s resolutions are abandoned within a month or two. Some are too ambitious, too expensive or sometimes there is simply not enough time in the day. We understand.

However, we are here to help you stay on track! Whether your business goal is to hire one person, to double sales or even buy a domain – we are here to help. Today we are going to be talking about how to set business goals in 2022. Specifically, how to set achievable goals. 

Why is it Important to Set Achievable Goals?

We understand you have big dreams for yourself and your company. We always encourage entrepreneurs to shoot for the stars! However, when it comes to a business, you also need to be realistic. Are your goals attainable? Are they appropriate based on your current situation?

A realistic goal for your company is tangible. It is real, substantial and can be backed with solid data. Realistic goals are easy to measure, whereas big goals can be hard to measure. By setting small, yet meaningful goals you can stay on track and be able to measure your success along the way!

How to Set Achievable Goals

Whether you have a few business goals set in mind for the new year, or you are looking to set new ones – here is our guide to setting achievable goals.

1. Identify a Place to Change

Not sure where to start? Run through the current state of your company. Think of what is performing well, what needs to be improved and what could be added. Then, identify specific areas that could use more time and focus. 

Is there an obvious place of strength in your company? What did not work in the past? Where are places you could grow? Are you capable of meeting the needs of these areas?

2. Be Specific

Have a few ideas in mind? Do not be broad, narrow your goal down to something very specific. Make your goals concise, clear. Be detailed in what you want, how you are going to accomplish it, and how it will benefit your business. 

3. Set Clear Intentions

Now that you have identified some specific areas that need your attention – let’s set clear intentions. Get organized – grab your pen and paper, download an app on your phone or start a Google spreadsheet. 

Meeting business goals is a marathon, not a sprint. Make a plan that works for you and your company. Schedule times in your calendar to work on this goal and hold yourself, and your team, accountable. 

How are you going to actively work towards your goals?

4. Choose Key Metrics

Key metrics are ways for you to track your success! The tangible, real data we were talking about before. Key metrics include site traffic, audience growth, audience engagement, email sign ups, etc. 

Choose what key metrics will match your goal and figure out a way to measure them. This will keep you on track and help you measure your growth or find areas to improve. Additionally, you may find this also holds you accountable.

Example: If your goal is to grow audience engagement on social media, set up an account with a social media marketing company that helps you track data!

The Bottom Line

When making your goals, be SMART:

  • Specific: Make your goals detailed and specific. 
  • Measurable: Find a way to track your goals and measure your progress. 
  • Attainable: Be realistic, and set goals that you know you and your team can achieve.
  • Realistic: Be honest with what you and your team are capable of, and what resources you have.
  • Time-Based: Set an end date to shoot for that will keep you motivated. Be realistic, but also push yourself.

No one knows your business better than you. When you set your goals for the new year, remember to make sure they are realistic, specific and positive. Additionally, make sure they are measurable so you can keep track of your growing success!

By staying organized, on track and measuring your progress you can make your goals a reality. No matter what your business goals are in 2022, we know you can reach them. 

Want to Buy a Domain Name?

Is your business goal for the new year to buy a domain? To design your website?

A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. 

Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.

Why Your Company Name Matters

When starting a company, the company name can sometimes be treated as an afterthought. Even a last minute decision. We understand, you have been working day and night to get your company to the launch date – why would you slow down to choose a company name?

Well, believe it or not, your company name does matter. A lot. 

Today, we are going to discuss why your company name matters, how it can benefit your business and how to pick the perfect name! Additionally, how to buy a domain name that perfectly matches your company name, and how it can be beneficial. 

Why Does a Company Name Matter?

In the nicest way possible, a bad company name can potentially destroy you. 

As human beings, we make quick judgements and evaluate the information we are given quickly. Believe it or not, it takes 50 milliseconds – that is 0.05 seconds – for users to form an opinion about your website. At once glance, your customers will decide if they like or dislike your site. Additionally, they will decide if your company is trustworthy or untrustworthy, friendly, positive, negative, etc. 

A company name is how people find you online, on the street and how people talk about you. If your company name is long, hard to spell, say, and understand – it is nearly impossible for you to be remembered. 

How Your Name Can Benefit Your Business 

Now, having a good company name does not necessarily guarantee your company will be extremely successful. However, with the right name, it can make a large impact. People will remember you, talk about you and easily find you online. Some benefits of having a great company name are:

Save on marketing and advertising

With a great company name, you will be remembered and easy to locate. Therefore saving money on your marketing and advertising.

Have better SEO and site traffic 

If you have an exact match domain name, it will be even easier for customers to find you online. Additionally, having a TLD extension like ‘.com’ can be very beneficial. You will probably find an increase in site traffic and better SEO on search engines like Google.

Attract investors and customers

Having a great company name will attract everyone from customers to investors to partners. A great name will ultimately decide how people view and interact with you. Choose a name that fits your company vision – one that is trustworthy, positive and engaging.

Prevent a rebrand down the road

If you push off choosing a company name, you will have to rebrand down the road. This could include changing your company name as well as redesigning your website, logo, slogan, etc. Which is more money and far more work. 

Sales increase

Saving on advertising, increasing SEO and increasing site traffic will eventually lead to an overall increase in sales!

How To Choose the Right Company Name

Choosing a company name is challenging and time consuming. However, it is worth it. We encourage you to invest the time, energy and money into finding the perfect company name. In the long run, the right name will save you money and give you an advantage from the start. 

Here are our tips for choosing the right company name:

1. Be Memorable

Your company name needs to be memorable. Choose one that is easily remembered by your target market. A word that matches what you do or make a word up! (Ex. Uber, Google, Twitter, etc.) Be unique, but also be you.  

2. Easy to Spell and Pronounce

If your customers are unsure how your company name is pronounced and spelled, or they can not even understand it – it is not the one for you. Customers will immediately dismiss your name for being too challenging. 

3. Keep it Short

This goes hand in hand with easy to spell and pronounce. Shorter words are simply easier for customers to remember. Therefore, it is easier to tell friends about and easier to search online.

Think of the popular brands – Amazon, Apple, Google, Facebook, Disney, etc. All of these brand names are under 10 letters. Additionally, they are all fairly easy to spell. 

4. Make it Brandable

Choose a company name that is easily brandable! This will make the process of branding your business so much easier. With a brandable company name, you can develop a slogan, logo, or anything else to match!

Additionally, you could acquire an exact match domain name to make it easier for customers to find you online!

Ready to Buy an Exact Match Domain?

A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. Choose a company name, and the domain name to match, with us!

Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.

What is Market Segmentation?

When creating a product, advertisement or full campaign – you need to understand your target market. Additionally, you need to understand what message will resonate with your target market. Whatever marketing your company is doing, it should properly convey the essence of your brand to your audience. It should grab their attention, fit their needs and keep them coming back. Creating a marketing plan that does not fit your business message, you risk wasting valuable advertising dollars and even losing customers. 

We do not just help you buy a domain or sell a domain, we can also help your business with branding. Market segmentation can help you target the specific audience that are interested in your products. In this article we will cover the basics of market segmentation, the four main types and how it can benefit your business marketing strategy. 

What is Market Segmentation?

As a marketer, it is your job to know your target audience like the back of your hand. You should know their location, age, interests, dislikes, etc. Market segmentation allows you to identify the correct market for your company’s products. 

Essentially, market segmentation is the practice of dividing a target market into approachable, organized groups. These groups are created based on the target market’s needs, culture, priorities, demographics, interests and more. By dividing your target market into smaller groups, you may better understand the people you are serving. 

What Are the Types of Market Segmentation?

When branding a business, you need to know your market. There are many types of market segmentation. However, below are the four main types of market segmentation. 

1. Demographic 

The demographic market segmentation asks the question – who is your customer? 

For a B2B, business to business model, you would look for customer traits like type of industry, company size, etc. For a B2C, business to consumer model, you would look at traits such as age, gender, occupation, income, etc. This is the most common type of market segmentation when starting a company or introducing a new product. Additionally, the data is easy to obtain through U.S. Census Bureau data. 

Understanding the demographic of your customer is crucial when launching products and creating marketing campaigns. You can not assume every customer will have the same wants, needs and purchasing behaviors. However, if you organize your customers into a certain demographic, this can be assumed. For example, useful information would be that people ages 40-50 are much more likely to purchase your product than people ages 20-25. 

2. Psychographic

This segment looks at the audience based on their personality. Psychographic information does require more resources to conduct research and gather information. However, it is worth it to better understand your customer. Some traits within this segment include interests, beliefs, lifestyle, values, etc.

We recommend paying attention to several psychographic traits when forming your marketing plan. If you pay attention to your customer and your marketing targets someone’s personality, it is more likely individuals will be loyal to your brand. 

3. Behavioral

You can also segment your market based on consumer behavior. Specifically, behavior interacting with your brand. Traits within this segment include purchase patterns, previous purchases, awareness of your business, etc. 

You can collect this data from customer relationship management (CRM) software or by installing cookies on your site. This data is useful because it shows you how people directly interact with your business, website and products. Additionally, it will help you create a more effective marketing plan for the future. What will keep customers on your site, longer? What will make them purchase the items in their shopping cart?

4. Geographic

The geographic market segmentation divides your audience by where they are located. These traits include region, continent, country, city, town or district. This segment is useful for when the location of a customer impacts their overall purchase decision. Most customers are, in fact influenced by where they live. 

This form of segmentation is very important for international companies. Customers from around the globe have different wants, needs and expectations – which you can target with the right marketing plan. For example, if you have one region that prefers print ads and one region that prefers online ads, you can do both and utilize your resources wisely. 

Additionally, this segmentation is important when building a website. If you are an international company, you could look into acquiring a region-specific domain name. For example, if you have a large customer base in the UK you could acquire a co.uk or a .ca for Canada. 

Benefits of Market Segmentation

By paying attention and truly understanding your target audience, your business will benefit and you will have a better relationship with your customer. Using marketing segmentation can strengthen everything from your marketing plan, to product development, your website and your overall business. 

The four marketing segments can be utilized while developing a new product or ad campaign. However, you could also use marketing segmentation when starting your business, choosing a domain name, designing a website, social media page, etc. 

Ready to Build a Marketing Strategy?

One of the first steps in your business marketing strategy? Acquiring a domain name. A domain name is essentially your street address, but online. It is how new and returning customers will find you online. The easier it is to find you, the more likely customers are to return time and time again to your site. 

Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.

How to Build a Strategy Before Launching Your Website

When starting a small business, reaching the point where it is time to get your name out into the world is both nerve racking and exciting. Sometimes, people get ahead of themselves, by creating social media accounts and calling it a day. This is not how you build your business. Today you need something more substantial than a social media account to build your brand. You need a website. 

You can not rely on social media to handle 100% of your online business. Social media platforms have a mind of their own. When you put your business on a site like Facebook, Facebook takes control.  If you want to have authority over your business website –  do not rush the process, build a strategy. 

Here are our tips on building a website strategy before launching your website. 

Still Wondering Why You Need a Strategy?

You know you should not rely on social media for all your business needs. But, why else do you need a strategy? Here are a few important reasons:

  • Keeps you organized. It helps you focus on your marketing goals, and other design/content decisions.
  • Improves SEO. If you buy a domain that is strong, secure the .com extension and work on improving your content, you will rank higher in search engines. Thus, bringing you more customers.
  • Build your credibility. Without a professional looking, working site your customers will continue to close the tab on your website. They want to see a polished business website that is also easy to navigate. 
  • Build your brand identity. A customer enters your site and is met with mixed messages, typos and poor site structure. What do you think they will do? Yes, they will leave your site. Customers want to see aesthetically pleasing and professional sites that are both easy to read and easy to navigate. Customers want to find what they are looking for in a couple clicks.
  • To avoid a failed site. Do not waste money, time and other resources on a site that will not work for your business. Without spending the proper time building a website strategy, you risk a failing site.

Building Your Strategy

Every business is, and should be, different. That is one of the amazing things about businesses large and small. They have their own unique identity, their own story, their own product or service. Your strategy should be different too! These tips on building a strategy do not need to be followed verbatim, but it is an outline for you to follow as you launch your website.

Use some of Saw.com’s tips and you will be on your way to a professional, effective business website. 

1. Choose Your Target Audience

As a business, it is crucial that you know your audience like the back of your hand. Do your research, and then do more research. Your site needs to be designed to assist your customer. Make it easy for them to understand you as a company and make it easy for them to explore and shop. 

Who is your customer? What are their interests? How old are they? Where do they live? What do they want? What is the product or service that will solve their problems?

2. Outline Your Pages

Now that you have your target audience in mind, what does your site look like? Website design includes colors and fonts, but readability and easy navigation are just as important. Outlining pages helps you keep your site clean and organized. For a business site you might need:

  • Home
  • About
  • Contact
  • Product/Service 
  • FAQs
  • Blogs
  • Testimonials

3. Have a Call to Action

A call to action is the direction you would like users to take when visiting your site. For example, a clothing boutique might want users to browse their new arrivals and a hair salon might want you to book an appointment. 

Before building your website, make sure you have a clear call to action in mind. This will ensure your site directs users to the pages you want them to see. 

4. Set Goals!

On top of creating a primary call to action, create goals for your site! Every business is different and therefore needs a business site for different reasons. Set clear, attainable goals to keep you on track while building your site. Here are some ideas:

  • Build credibility
  • Increase orders
  • Drive traffic 
  • Showcase work

Ready to Build a Website Strategy?

Step one is acquiring a domain name! 

Saw.com will help you find the perfect domain name for you and your brand. 

Our mission is to help businesses large and small be seen online. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.

NYC Marathon Blog

Saw.com is Running With Mike Cyger at NYC Marathon

Sunday November 7th of 2021 will mark the 50th anniversary of the NYC Marathon. As the largest marathon in the world, it attracts thousands of runners from all over the globe. This year will be the return of the marathon after the COVID-19 pandemic forced its cancellation a year ago. New York Road Runners (NYRR) announced in May that there will be 33,000 runners on the course this year. 

Mike Cyger of DNAcadamy is one of the 33,000 running in the 2021 New York City Marathon. And we are running with him! Well, not actually. The Saw.com will be cheering Cyger on from home, while helping our customers buy a domain. We will be one of his corporate sponsors for the marathon – look for the orange logo on his shirt!

Mike Cyger Running NYC Marathon

More importantly, Cyger is running with Team Korey to raise awareness for Camp Korey in the Pacific Northwest. Children with serious medical conditions miss out on the joy of childhood because of their physical limitations, their treatments, and frequent doctors appointments. Camp Korey provides transformative camp experiences for children who have life-altering medical conditions. Camp Korey lets kids be kids. In doing so they help campers build leadership skills, raise their confidence and build strong relationships. 

If you are interested in donating to Mike Cyger’s run for Camp Korey, please donate here

“We have known Mike for years. We are delighted to support this great cause.”

Jeffrey Gabriel

DNAcademy

DNAcademy is the number one domain industry training platform in the world. Both individuals and corporations can use the training to learn about buying, selling and investing in domain names. In an ever changing industry, it is crucial to learn from a professional with extensive experience and passion for domains. 

“I built DNAcademy to help entrepreneurs of all types: startup founders, investors, webmasters, and marketers. I am your critical thinking coach for domain names.” – Michael Cyger 

If you are looking to begin buying, selling or investing in domains, DNAcademy is the place for you to start. 

Ready to Buy a Domain with Saw.com?

Interested in learning more about Saw.com? Ready to launch your company website? Let us help you find the perfect domain name for you and your brand! 

Our mission is to help businesses large and small be seen online. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.

AI Blog Sold

AI.com Has Sold

As reported “AI.com Sold Via Saw.com” yesterday by the domain super sleuth Elliot Silver of Domaininvesting.com, AI.com is officially off the market. 

Since August of 2020, AI.com has been available to be purchased by one savvy buyer. This rare asset is any digital marketer’s dream…the total package if you will. It has all the characteristics of a brand building digital asset, as  a two letter, .com, that is easy to remember and of course, easy to spell. Furthermore, it was relevant in the tech space, cryptocurrency, NFTs, as well as other emerging markets.  

The team at Saw.com wish all parties involved in AI.com all the best. We believe this domain was special from the beginning and we can not wait to see what the future holds. The possibilities are endless for AI.com! 

Ready to Buy an Amazing Domain?

Are you ready to find the domain to launch your company website? Let us help you find the perfect domain name for you and your brand! 

Our mission is to help businesses large and small be seen online. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation. 

YATS Blog

So, What Are Yats?

Emojis. The pictograms that are used around the world in order to fill emotional cues sometimes missing from conversations. They are used everywhere – from text messages to social media to web pages. Over four billion Internet users around the globe, and they all use the same emojis. They have truly become a global language. Emojis represent facial expressions, objects, places, weather, food and much more. Used both individually and in a string of emojis, they can capture emotions or tell a story. 

Today, you can actually purchase these emojis, thanks to Yat. 

As a domain brokerage service, we do more than just help you buy a domain, sell a domain, and protect your domains. We are going to walk you through a basic course on the up and coming Yat’s. 

Lets Talk About Yats

Yats are the newest online craze. 

Yat is a censorship-resistant internet identity system that enables everyone to use a personalized string of emojis as their universal username. Put simply, Yat is a website that allows anyone to buy a URL that includes emojis of their choice. 

A Yat is also the name for that string of emojis. Essentially, a Yat is like your emoji username that is also your universal online identity. This identity can also be used as a website URL, payment address and much more. So, instead of a person being @johnsmith535 on Twitter, someone could be fire dragon or sun, whale, palm tree. 

Many celebrities have hopped on the Yat craze. Kesha and Disclosure are two musicians who include a Yat in their Twitter bios. Both using the link to advertise their new music and tour merchandise. Sort of like a Linktree – where a link brings you to a simple webpage then links to more sites. 

Credit: Screenshot/Yat

How Do You Own a Yat?

If you are interested in owning a Yat of your own, start with going to the Yat site. Make an account and search for the emojis you want! Users can choose from one to four or five emojis to make up their address. Then, you can purchase it. The price of your Yat is based on its age and its rarity, which is algorithmically determined. 

Similar to the domain industry, the lower count of emojis there are, the more expensive they are. A four or five emoji identity could cost you $5. However, the highest selling Yat, the golden key emoji, cost $425,000. 

What is Yat Trying to Do?

Although owning a string of emojis is cool in and of itself, there is more that Yat wants to do. Yat is being used more and more as a replacement for long digital currency addresses. Instead of having to type long URLs, you could just remember a user’s Yat. For example, if you are looking to send money to a friend – a user could send it to eye, love, ice cream instead of a long cryptocurrency address. 

Currently, Yat’s are not NFT’s. However, they probably will be in the future. Yat CEO, Naveen Jain, says they plan to use blockchain technology to become assets issued on decentralized, distributed databases. According to the FAQ section of Yat’s site, the project is “working on developing an oracle service so that Yats can be issued as NFTs on EVM compatible chains such as Ethereum or BSC. A little further down the road, the underlying source of truth for Yats will become fully decentralized.” 

However, you will not find big words like “blockchain”, “cryptocurrency” and “NFT” on their site. Why? Because Jain believes the average consumer would not care as much. He believes in a slow transition to decentralization. Additionally, Yats can not be purchased using cryptocurrency, they are purchased with dollars. 

What Does This Mean for the Domain Industry? 

The idea behind Yat was to create a single username that would link to all of a person’s online platforms. A single emoji or string of emojis that could direct internet users to their bank, social media handles and domain names. 

Although Yats have not directly affected the domain industry just yet, it is possible. The more users that utilize Yats to link to their websites, the more domain names and social media handles could be connected to the emoji system.

Ready to Buy a Domain?

Are you ready to launch your company website? Let us help you find the perfect domain name for you and your brand! 

Our mission is to help businesses large and small be seen online. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.