How to Optimize Your Site For Mobile Devices

Over the past decade, the number of people accessing the Internet on mobile phones has surged. 58.26% of all web traffic came through mobile phones as of May 2022. 

That is a rapidly growing number. 

So, what does this mean? This continuous growth suggests the importance for consumers to be able to access the Internet, on the go. As a business owner, this means ensuring you buy a domain and build a business website. Furthermore, that the website is fit for mobile devices. 

Here are 6 reasons why it is time to make your website mobile friendly, and how to do so.

Why is Mobile Important?

As stated above, mobile makes up for over half of all web traffic! 

There are many reasons why. For some people, their smartphone is the only computer they own. Therefore, all researching and shopping is done on their mobile. For others, their phone acts as their on the go computer. They use it to research/ look things up and sometimes use it to shop online. 

However, as technology has developed over the last decade, it has become easier and easier to shop online via mobile phones. New technology like face ID, Apple Pay, etc makes online shopping instantaneous and hassle free. 

Here are a few more reasons why mobile is important: 

  • Mobile friendly sites rank higher on Google, and other search engines. 
  • A lot of site traffic comes from mobile, meaning you could miss out on traffic without it 
  • Users make purchases immediately, instead of saving it for later on their desktop 
  • A website that does not fit a mobile screen will lead to a poor customer experience
  • Users are 5 times more likely to leave your site if it is no mobile friendly 

How to Optimize Your Site For Mobile Devices

After buying a domain name and building your website, it is important to spend the time on making it mobile-friendly.

Here are a few ways to optimize your site for mobile:

1. Design With Your Customers in Mind

When designing your site, you should keep your customers at the front of your mind. 

Put yourself in your customers shoes. What would make their shopping experience better? How can you format the site to fit their needs? What would they want to see from your mobile website? 

Here are some things to think about:

  • Font readability and font size
  • Number of tabs 
  • Button/link sizes 
  • Number of images and graphics
  • Easy navigation 
  • Popular products at home page

2. Easy Navigation

Easy navigation directly correlates with customer experience. 

When online shopping, it’s sometimes hard to find what you are looking for. Especially on a smaller screen. If your customers are spending too much time searching your site, they may leave. 

Structure your site to be easy to navigate, without forcing your customers to zoom in and out. Choose a clear, easy to read font. Format your site to a mobile device, leaving 3-4 tabs at the top of the page so customers can easily find the area they are looking for. Additionally, consider cutting back on some images and videos from your desktop website so you do not overcrowd your mobile version. 

3. Quick Site Loading

Almost half of all users will leave a mobile site that takes longer than 2 to 3 seconds to load. Why? Because one in two mobile users expect their webpage to load in less than 2 seconds. People want searching and shopping to be fast, and expect your site to do the same.  

Minimize the load time of your website and increase the amount of site traffic (and sales). 

4. Optimize Product Listings

If you want customers to make purchases, you need to ensure your product listings are working properly. 

This means ensuring that all images link to a new page. Additionally, those links and buttons are working. Furthermore, make sure that all important information is displayed next to the product listing so customers do not have to go searching. This includes price, dimensions, warranty, “add to cart”, etc. 

5. Call To Action

Oftentimes, customers are using their phone for quick, on the go searches and purchases. 

Give your customers some direction, and help them quicken the shopping experience with a call to action. Additionally, minimize the steps it takes for your customers to find what they are looking for.

A general rule is 1-3 clicks for your customers to find what they need. Whether that is contacting you, searching for a product or checking out. Offer shortcuts or pop ups to immediately bring your customer to a popular page. 

6. Make Purchasing Easy

If you want people purchasing from your website, both on desktop and online, you need to make the checkout process seamless. 

How can you make purchasing easy?

Reduce Checkout Steps

A checkout process with too many steps leaves customers too many opportunities to abandon their purchase. 

For a mobile site checkout, ask for necessary information like name, address and email. Leave out extra questions like asking to join an email list, becoming a member, etc.

Payment Options

Another way to make the checkout process swift is to accept many payment options. This makes checkout fast and easy for all of your customers.

Have an option for Apple Pay, PayPal, Shop Pay, card number etc.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Why You Should Invest in The Customer Experience

The customer experience has topped both product and price as a brand differentiator over the past few years. For customers, a positive customer experience improves their overall shopping experience and connects them to the brand. 

What does it do for your business?

Investing in customer experience initiatives has the potential to double your revenue within 36 months. Why? Because your customers are willing to spend more if that means they have a great customer experience while shopping with you. 

At Saw.com we strive to help you be seen online and create an unforgettable experience for your customers. When you buy a domain and build a website, expect to see your credibility as a business improve, along with SEO, customer trust, marketability, revenue and more. 

Let’s cover the benefits of great customer service and why you should invest in the customer experience. 

What Does The Customer Experience Mean?

The customer experience, also referred to as CX, is essentially your customer’s perception of how your business treats them. CX represents each aspect of what your company offers customers. This, of course, includes the quality of how you treat customers. However, it also includes advertising, packaging, product and/or service, reliability, etc. 

When your customers walk away after purchasing your product feeling positive and valued as a customer, you know they had a great customer experience. 

Why You Should Invest in The Customer Experience 

Regardless of what industry you are in, the customer experience has proven time and time again to have a positive impact on your company. Here is why you should invest in CX:

1. Customer Satisfaction

The most obvious reason to invest in the customer experience? Your customer will be happy. 

Treating your customers well, and going above and beyond for them, is an unmatched shopping experience. When your customers feel valued and leave your shop with a smile on their face, they will remember you. (And keep coming back). 

2. Customer Retention

Did you know: Acquiring a new customer costs 7 times more than maintaining an existing one.

A positive customer service experience directly correlates with brand loyalty. When you give a new customer an unforgettable experience, they will want to continue shopping with you in the future. Take the time to invest in your existing customers, and you will have loyal customers for life. 

3. Increase Revenue

No one wants to spend money with a company that treats them poorly. 

And as we said earlier – the customer experience has topped both product and price as a brand differentiator. Customers who receive good customer service are truly willing to spend more for it. Sometimes, regardless of the price. 

Another great way to increase brand loyalty, and revenue, is by offering various loyalty programs. This gives loyal customers exclusive deals and reminds them to always be looking out for your alerts and new products! 

4. Brand Credibility

In addition to building a meaningful relationship with your customers, CX also increases your brand credibility.

If customers shop with you and rave about your amazing employees and shopping experience, expect positive customer reviews, and for their family and friends to start coming in! CX that sets you apart from your competitors establishes you as a professional brand that also values their customers. 

5. Poor CX Leads To Unhappy Customers

Customer expectations are currently at an all time high. If you do not offer customers a positive CX, they will be unhappy. 

Your unhappy customers could leave a negative review, or share their experience with those close to them. 72% of customers will share a positive customer experience with at least 6 or more people. However, if a customer is not happy, 13% of them will share their experience with 15 or more.

More Customer Experience Stats

Still on the fence about investing in the customer experience? Here are some recent stats to change your mind:

  • There is an 80% increase in revenue for businesses that focus on improving customer experience
  • 73% of customers agree that customer experience helps to drive their buying decision.
  • 86% of customers say that they are ready to pay more if it means getting a better customer experience.
  • 72% of customers will share a positive customer experience with at least 6 or more people. Meanwhile, if a customer is not happy, 13% of them will share their experience with 15 or  more.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

How to Transfer a Domain To & From NameCheap

When you buy a domain, it is important to choose a registrar that will work for you, and help you attain your business goals. Different registrars offer transfer tools and pushes to change domains or registrars. In the event you are not happy with your current domain or registrar, you should be aware of your other options. Additionally, how to transfer your domain, with ease. 

Today, we discuss domain registrar transfers, domain pushes, and how to transfer domains to and from NameCheap. 

Domain Transfers

First, what is a domain transfer? 

A domain name transfer is the process of switching a domain from one registrar to another registrar. Why might you want to transfer your domain registrar, you may ask? There are quite a few reasons you may want to switch:

  • Current registrar increased prices 
  • Site taking too much time to load
  • You found a better deal with a better registrar
  • You want all of your domains under one registrar
  • Current registrar is not user friendly 

To be eligible for a domain transfer, you must have been with a registrar for over 60 days. ICANN, The Internet Corporation for Assigned Names and Numbers, enforces the “Change of Registrant lock” for 60 days.

Some reasons your domain transfer might not be accepted:

  • Evidence of fraud
  • Questionable identity of person authorizing transfer
  • Written objection from the domain name holder
  • Domain name is on hold due to payment owed

What is a Domain Push?

On the other hand, if you want to buy and sell domains under the same registrar, you would do a domain push.

A domain push is a change of ownership of a domain name, under the same registrar. Essentially, a domain is moved from one account to another. For example, if you bought a domain name from someone who uses the same domain registrar as you, they would “push” the domain to their account. 

A push is usually free, since it takes place within the registrar. Additionally, the ICANN “Change of Registrant” 60 day lock usually does not apply. 

NameCheap

NameCheap is an ICANN-accredited domain name registrar based in Phoenix, Arizona, USA. Founded in 2000, Namecheap has tools for users which include: domain name registration, web hosting, security, emails, apps, managed WordPress and more. The registrar has 11 million worldwide users and 15 million domains under management.

How to Transfer a Domain With NameCheap

NameCheap also has an easy domain transfer tool organized into three steps on their website homepage. 

NameCheaps 3 steps to transfer a domain:

1. Complete A Transfer Check

This can be done on NameCheap’s site. Ensure your domain adheres to NameCheap’s transfer requirements. The requirements, which are standard for most gTLD’s (.com, .net, .org) and some ccTLD’s (.uk, .us, .ca), include:

  • The domain must have been registered, or transferred, in the past 60 days ago or more. 
  • The domain must be unlocked at the current registrar. Furthermore, the Whois status should read “OK” or “Active” (not expired). 

Some ccTLD’s will have additional transfer requirements, shown on NameCheap’s site.

2. Prepare Domain For Transfer

Once your domain is typed into the search bar, a transfer checklist will appear. This checklist includes:

  • The Current Registrar Information
  • Registrar Lock
  • Domain Contact Information
  • Authorization Code 

Be prepared to verify this information. Request an up-to-date Auth/EPPcode for the domain at your current registrar. Once all criteria is met, you should be all set to make the domain transfer!

3. Submit Domain Transfer

It is time to verify that your domain name fits all the NameCheap transfer requirements:

  • Sign into your NameCheap account
  • Go to Transfer Page 
  • Enter your domain into the search bar 
  • Verify that your domain name is prepared for transfer, check boxes next to required fields
  • Provide Auth/EPPcode from your registrar 

Now, add the transfer to your cart and check out. The transfer should cost $9.18 USD.

Next Steps

After your transfer has been submitted, the domain will have “pending Transfer status”. Your previous registrar should release the domain in 5-7 days. When the transfer is over, you will receive confirmation from your email associated with your NameCheap account. 

How To Push a Domain With NameCheap

Pushing a domain name from one NameCheap account to another is simple.

  1. Sign into your NameCheap account
  2. Select the domain name you wish to push
  3. Select “Manage”, then “Change Ownership”
  4. Type in the new owners name 
  5. Put in preferred registrant contact information
  6. Submit

Check your email for confirmation of the domain push invitation, then “accept” or “decline” the domain push.

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Current Marketing Trends

Marketing is the action of promoting and selling a product or service. Today, there are many different types of marketing. To name a few, outbound marketing, personalized marketing, telemarketing, social media marketing, digital marketing and much more. 

All types of marketing are ever changing, and require time and research. Marketing involves an organized plan. For example, a company may buy a domain and build a website, traffic building, social media, SEO and more in order to focus on digital marketing.

Marketing trends are constantly evolving and shifting, forcing businesses to adjust their marketing strategies. Here are some current marketing trends to watch, and how to incorporate them into your marketing strategy.  

How To Be Successful in Marketing

Before we dive into the current trends in marketing, let’s cover how to be an effective marketer. 

A good marketer does their research. 

As a marketing professional, you need to do a lot of research. You need to be up to date on news and trends and be aware of what is going on in the world. Additionally, you should be data driven.

A good marketer knows their customer

You should know your customer like the back of your hand. You should know their age, education level, language, interests. Furthermore, you should understand your consumers’ problems that need solving. With this information you will more effectively create a marketing strategy that attracts customers to your product or service. 

Current Marketing Trends

Here are 9 current marketing trends and how to implement them into your marketing strategy.

1. Personalization

Personalization is a trend in marketing that continues to remain prominent in the business world. Additionally, a trend that is now an expectation for customers. (80% of shoppers are more likely to buy from a company that offers personalized experiences.)

It is the act of tailoring an experience to an individual. In business, a brand may observe customers’ habits and interests, and change the experience based on what they find. Personalizing the customer experience could be sending emails that begin with their first name to suggesting content that aligns with their interests. A great example is Netflix’s “because you watched…” feature. It is personalized to the customer and shortens the time of scrolling through Netflix. 

2. Social Media

Not everything in the marketing world is abruptly changing. Social media will continue to be crucial to companies’ marketing strategies. However, here are some things to watch:

Video Based Content

There will be an increase in videos on social media. Today, social media videos perform better than images and encourage 49% more interaction. TikTok is growing in popularity, now downloaded over one billion times globally. Instagram introduced Reels and has discussed the growth of video presence on the once image-only app. If more social platforms focus on video and video algorithms, your company will need to keep up in order to grow your viewers and engagement. 

The rise of TikTok and the introduction of Instagram Reels and Facebook Watch should be an indicator that video based marketing is in. 

With so many people still working or studying from home, video content offers people a new way to shop. Furthermore, it allows customers to get to know a brand on a whole new level. As a business owner, you could host live streams or events, post stories throughout the day or create edited videos to introduce a product. The opportunities are truly endless

Increased Spending 

In 2020, marketers spent over $40 billion dollars on social media advertisements. It is projected that this number will rise to $49 billion in 2021 and $56 billion in 2022. Brands will probably begin spending more money on social media campaigns. Why? Because organic reach on social media will continue to decrease, and it will be harder to get consumers’ attention. 

3. Addressing Global Issues

Customers want to shop with a brand that aligns with their values. That connection can be made by addressing global issues. 

Many companies over the past year have gone cruelty-free or vegan; some have introduced more body positive ads or launched a go green initiative to be more sustainable. Speaking about something that your company values can build trust with customers, and also make a change!

4. Behind the Scenes Content

Customers do not always want to see polished, professional content. Recently, customers have been loving effortless, behind the scenes content.

Post Instagram stories of the process of making a product, then all the way to distributing it. Show how your team plans the launch of a new product or service. Let customers get to know your team by allowing employees to do account takeovers. There are so many ways to implement this into your marketing plans, and your customers will love it. 

5. Representation

Being a marketer means knowing your customer. Who is your customer?

Representation is not a trend, but a need in advertising today. Whether that is influencer advertising, print advertising, social media advertising, etc. In your next advertisement, be inclusive. Ensure all of your customers are represented! 

6. Influencer Marketing

Influencer marketing is huge and will continue to grow in the coming years. They help give you exposure and build your online credibility. Social media users trust their favorite influencers and celebrities. They value their opinion on products and want what they are using. If your company collaborates with the right person, you could see huge growth in sales of your product or service. 

Who better to rave over your new cosmetic line than a celebrity makeup artist with 200k followers?

7. Digital Transformation

During the pandemic, the world went digital. Nearly everyone worldwide was working remotely. Companies relied on team meetings and chat rooms to stay connected, and held live streams, virtual events, and communities to reach their customers. 

Although the world is slowly returning to the new normal, people have discovered that we do not have to return to how things were before. It is possible to stay remote and virtual. Now, we just need to create more efficient ways to do so.

8. Mobile Marketing

More and more people are using their smartphones and tablets to use search engines and shop. Today, mobile devices now account for nearly 2 of every 3 minutes spent online. Companies need to keep up with this. Build your website to common website standards, and make sure you are regularly testing your site for speed and functionality issues. Make sure your site has the same look and speed on a desktop, tablet, and smartphone. 

The performance of your mobile website could be the difference between a customer staying on your site or closing the tab

9. More Focus on Customer Experience

Customer experience is more crucial than ever. It is projected that in the next year, customer experience will surpass the price and product as a key brand differentiator. As a brand, you need to decide how you will set yourself apart from the rest of your competition. This is one way you can do that. 

Creating the right experience for your customer will help you in countless ways. Nowadays, people want easy, they want to feel like valued customers, and they want something different and fun. If you give this to them, your customers will return, they will recommend you to their friends, and your business will benefit. 

How can you do this? Set yourself apart. Make your shopping experience easier by adding one-click checkouts. Engage with your followers on your social media and incorporate live streams and takeovers. Create a storefront or restaurant that is the most Instagram-able in the city. 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services, and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online, and we pride ourselves in our transparency throughout the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

Sold: Comet.com

Comet.com was recently sold with the help of our team at Saw.com. This desirable, premium domain name is a huge addition to Comet. When you buy a domain, a short, one word, exact match, brandable domain name is the golden standard. And that is exactly what Comet got! This domain is sure to make Comet stand apart from other domains on the internet, and define the company as an industry leader.

Comet is a machine learning company specializing in self-hosted and cloud-based platforms. Allowing data scientists to compare, explain and track models. Their goal is to help companies drive business impacts using AI while improving productivity, collaboration and visibility across teams.

Securing the .Com

Currently branded on Comet.ml, Comet was approached by our team about upgrading to Comet.com. Additionally, what that would do for their continued expansion. To open the conversation, our team provided a consultative approach to learning more about their business, customers, prospects, etc. Using the valuable information gained through the CEO and Corporate Counsel, Kris Hou, led him in the direction of recommending the .com upgrade. 

It was clear to him after listening to the companies concerns that they would benefit from acquiring Comet.com. If they were to succeed, this asset would help drive their continued expansion.

Kris and Corporate Counsel discussed the relevant trademark protection considerations as well as the SEO and marketing benefits. Additionally, the elevated trust .com domains convey in discussion with future investors and also prospective customers. After this discussion, Comet’s Counsel and CEO brought the option to the Board of Directors. They decided they had to give it a go based on the intellectual property and trademark considerations alone. 

Comet agreed that upgrading to the .com was an important move for their company and investors. So, they hired our team and we got to work to see if there was a deal to be done! 

The Acquisition

We contacted the current owner and explained that he had a company interested in taking over the name. The .com was not currently active from a public point of view, and we soon learned that the .com domain was indeed used for an internal intranet/client portal. It was a key tool for the current owners, and if we were able to come to the right financial considerations we would also have to “untangle” the domain from one commercial use to the next. This would have to been taken into the considerations and be worked through as the portal currently supported over 700 clients as an integral part of their business.

The current owner advised that they had been approached twice in recent months with six figure offers. So, the price offered would need to be well above those offers for their board of directors to consider parting ways with the asset. Comet.ml were made aware of this and advised Kris of their best price for the domain.

Kris gave this price to the current owners and even though one of the other parties had been back in touch and offered higher than this, the current owner decided to work a deal with us. We were willing to actively speak over video conference calls adding an extra level of trust and legitimacy to our process. This is what swayed it for the owners of Comet.com. The personal touch meant a lot to them, and ultimately clinched the deal.

Securing Comet.com

The current owners asked for a thirty day frame to migrate their internal systems to another domain and for Comet.ml to start a payment plan. However, when the company lawyers got involved to move things along the deal was done in just two weeks with the help of Amanda and Jeff of Saw.com to facilitate a contract that was effective and agreeable for all parties. This included one payment via escrow.com. Once all data was migrated within not only on budget, but also under the deadline…fast tracked to two weeks!

Both companies walked away very happy with their expectations exceeded. Both the buyer and seller were very accommodating throughout, making the transaction smooth and a big win for both sides.

Exact Match Domains

“Our team loves working with companies who understand the importance of not only having TM for their brand, but also are serious when securing their .com domains. The combination becomes a winning strategy digital trust and legitimacy for online commercial use.”

Amanda Waltz, Co-Founder of Saw.com

It is increasingly important for early stage companies to acquire their exact match domain name for their brand. Following this path is one of the best ways to ensure their brand is protected with a competitive edge while keeping up with SEO and digital marketing consideration for the future of their brand online. 

If you have been trying to acquire a domain, or other IP asset and have come up empty, why not give our team a try, you have nothing to lose and so much to gain! 

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.

The Success of Women Owned Chief.com

Owning a premium domain has become more and more important for businesses in our digital era. To buy a domain is establishing your company in the online world, and opening yourself to new opportunities. Premium domains make businesses stand out against their competitors. While also improving credibility, trustworthiness, SEO, marketability, mobility and more. 

Chief understood this. Updating from their previous domain, JoinChief.com. They recently purchased Chief.com, an exact match premium domain name.   

What is Chief?

Chief is a private membership network for powerful women in leadership positions. Founded in 2019, Chief accepts memberships from women at the executive level of all backgrounds and experience, from Fortune 500 companies to startups. This membership comes with access to other women in the network, core group exercise, workshops, panels and other resources. The goal is to strengthen women’s leadership and the influence they have on those around them. 

Today, Chief has reached over 10,000 members and has secured over $140 million in funding. $100 million of which was a Series B round closed in March of 2022. 

Acquiring Chief.com

Acquiring an exact match domain name makes businesses more credible and more established online, making them stand separate from competitors and easier to find. Chief.com has the same trail blazing characteristics as the company who owns it. 

“Owning Chief.com early on has allowed Chief to build its planned network while signaling to its potential members that it is serious about helping with their professional development in the long term. The power of the Chief.com domain has likely accelerated the growth of this elite network.” 

James Iles, Domain Name Wire

Saw.com Co-Founder, Amanda Waltz, teamed up with fellow industry leading female domain broker Tessa Holcomb for the sale. 

Congratulations on all of your success, Chief! We love seeing businesses we have worked with doing amazing things. This is one incredible woman owned business. For more, visit Chief.com. 

“I’ve been with Chief since the beginning as a consultant to the Co-Founders leading strategy and execution of their domain acquisition. I knew then when they launched I had to be a part of the founding members here in Boston. One of the best decisions of my career! Wishing Lindsay, Carolyn and the Chief teams continued success breaking all the rules.”

Amanda Waltz, Saw.com Co-Founder

About Saw.com

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you. 

How to Build Trust with Customers

When running a business, having an amazing product is simply not enough to be successful. There are so many moving parts to creating a strong business – buying a domain, building an online presence or a storefront, forming a strong team of employees, networking, etc. 

But one crucial key to success is forming a strong relationship with customers. Specifically, building trust with customers. The customer-business owner relationship is not one sided. It requires a lot of time and nurturing to build a strong relationship. However, every second is worth it. 

Today, we discuss why customer trust is so important for business and provide our guide to building trust with your customers. 

Why is Customer Trust Important?

When customers trust your business, your business blossoms. Here are just a few benefits that come from a strong customer relationship: 

  • Customers will advocate for you and recommend you
  • Customers will remain loyal to you 
  • Improves your business credibility
  • Customers will offer suggestions/feedback
  • Customers will engage with your business more (social media, events, etc.)

How to Build Trust with Customers

1. Treat Your Customers like Friends and Family

The first step to building a strong relationship with customers is to treat them like friends and family. View it as a reciprocal relationship that you need to nurture in time. Communicate with them, listen, take their feedback, be personable, and watch the relationship strengthen.

2. Encourage Customers to Leave Reviews

Encourage all customers to leave reviews about your product or service. The more reviews you have, the better. This includes both good and bad reviews! 

When you encourage customers to leave reviews/feedback, it shows you are genuinely interested in what they have to say. Additionally, your customers can show you where to strengthen different areas of your business in order to make the customer experience better. If you act on these reviews – it will show that you listen and value their suggestions. 

3. Do Not Remove Negative Feedback

When you ask customers to leave reviews, be prepared for some negative feedback. It is simply part of conducting business. Do not remove the negative feedback from your page. Instead, use it to your advantage. Take the criticism and make a change, and show that you care what your customers have to say.

And remember, 100% good reviews can make it look like you are filtering your reviews. So, having a few bad reviews could work in your favor by increasing credibility and transparency.

4. Be Transparent

 94% of shoppers are loyal to companies that operate with transparency. 

Customers want to feel included in the process. Being transparent is essential in growing customer trust. This can include:

  • Showing behind the scenes
  • Publish detailed information about your product or service
  • Show your employees and let your employees share their stories 
  • Respond to customer feedback
  • If you are providing a service, be open and honest throughout the process

Being transparent allows your customers to get to know you on a personal level and allows them to engage with your company. A sense of honesty and inclusion will lead to higher trust.

5. Offer Loyalty Programs

Existing customers are 50% more likely to try new products than new customers. 

So, offer incentives to existing customers. This includes loyalty programs, discounts, newsletters, etc. Recurring customers do not need persuasion to shop with you, they are already interested in your product and business. Strengthen this relationship and let them know you appreciate them by offering these rewards. Additionally, this could also attract new customers. 

Start Building Your Customer Relationships, Today

Building trust with customers takes a lot of time and resources. But it is time well spent. 

Customers want to be heard and appreciated. They want to feel a part of the process and learn more about your company and product than what is on the surface. So, let them! The more you can show them that you value them, the more they will give you in return. As long as you treat your customers like part of the family, they will surely treat you the same. 

Start With a Domain Name

The best way to improve credibility and build your online presence is with a premium domain name. 

At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more.

No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you. 

Small Business Advice, from Entrepreneurs

An entrepreneur is a person who organizes and operates a business and takes on greater risks in order to be successful. Entrepreneurs are forward thinking, imaginative, risk taking and determined. Who better to get business advice from? 

We understand, building a small business from the ground up is difficult. The process is filled with uncertainty and wild curve balls at every corner. When building a small business, you juggle various responsibilities; product development, designing a storefront, employees, buying a domain, building a website, and about a hundred more. 

Building a small business is no easy task. Which is why it is important to learn from those who have already been in your shoes. Here is our small business advice, from entrepreneurs.

Small Business Advice, from Entrepreneurs

Every business is different, and so is every business owner. Nevertheless, here is some of our best advice to keep in mind as you build your business. 

Do Not Be Afraid to Fail

If you constantly turn away from risky opportunities, your business will never grow. Take the plunge, go in 100%. Be risky, but also be smart. 

If you try something and it fails, pick yourself up and dust yourself off. Learn from the mistake and adapt in the future.

“When I speak to people who are thinking about becoming an entrepreneur they say, “What if I fail?” Reality is you will fail, and make mistakes every single day. Don’t dwell on them. Learn from them and move on.” 

 Jeffrey Gabriel, CEO and Co-Founder, Saw.com

Invite Challenges

Entrepreneurs do not shy away from a challenge, they welcome it. 

You will face challenges while building your business. It is simply inevitable. Instead of seeing every challenge as a setback, change your mindset to seeing it as an opportunity. Encourage your team to do the same. 

Welcome the challenge and watch you and your team grow.

Be Open

As a small business owner, it is important to keep an open mind. Do not be closed off to input and new ideas. Instead, be open! Create a work environment that encourages collaboration and new ideas. This ensures that your team is constantly engaging and sharing new thoughts. Additionally, listen to what your customers have to say. It is crucial to have two way, open communication with your customer. Customers want to have a personal experience when shopping with you, and you should want that too!

Welcome positive and negative feedback, encourage new ideas and welcome challenges. 

Have a Good Support System

Even the best entrepreneurs can not carry a business by themselves. Make sure you have a strong support system around you. Surround yourself with a team of people who support you and your vision. Having the right team of driven and intelligent people will bring your business extremely far. They are the ones you can bounce ideas off of, learn from and trust.

In addition to your direct team, make sure you network. Have people across your industry and beyond that you can reach out to and learn from.

Be Customer Oriented

Keep your customer at the center of your business.

Your business serves the customer – you need to know them like the back of your hand. Listen to their wants, fulfill their needs, and build a strong relationship with them. 

“My best advice for any small business owner is to always be open and listening for and to customer and employee feedback. If there are solutions to be found for streamlining business, talking with the front line people is usually the best way to gain this valuable insight.”

Amanda Waltz, Co-Founder of Saw.com

Budget

There is such a thing as overspending and underspending. 

 You do not need to buy the newest and shiniest of everything when you are starting out. It is possible to find equally reliable equipment and software at a lower price. However, never investing in your company can also hurt you down the road. You need to decide what is worth investing in, or not, to make you successful. 

Ready to Acquire a Domain Name?

Interested in acquiring a premium domain name for your business? Do you want guidance while building your business? Contact our domain brokerage for a free consultation!

Our team at Saw.com specialize in the acquisition of digital assets, and have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. 

At Saw.com, our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you!

Finally.com : Sold

In 2018, Felix Rodriguez and his wife, Glennys Rodriguez, began helping small and mid-sized businesses manage their finances. Shortly after joining forces with Edwin Mejia, the team launched Finally. Finally collects data points on bookkeeping, invoicing, bill payment and payroll, and leveraging artificial intelligence and automation to put together a financial picture for their clients.

“​​We want to help them automate their finances so they can have a strong grasp on their numbers and build a better community and company for everyone involved.” 

Felix Rodriguez, CEO of Finally

To learn more about Finally and the amazing work they do, read their article with TechCrunch.

Congratulations, Finally

“Our team is thrilled to have helped the team at Finally with their rebrand. We wish Felix and the rest of the team continued success as Finally.com.”

Amanda Waltz, Co-Founder Saw.com

The team at Saw.com would like to congratulate CEO, Felix Rodriguez, and the rest of the team at Finally on acquiring Finally.com. This premium domain will be an extremely valuable asset to Finally in the coming years. We wish you continued success! 

“Building a brand is so important, .coms are even harder to get.  Amanda & Jeff made getting ours easy.”

Felix Rodriguez, CEO of Finally

Interested in Acquiring a Domain Name?

Interested in buying a domain name for your business? Do you want guidance while building your business? Contact our domain brokerage for a free consultation!

Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. 

Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.

How to Build a Content Calendar

You buy a domain and have finished building your business website. One problem – your content is lacking.

Perhaps it feels inconsistent? Your social media posts are not as engaging as you would like them to be? Looking for more ways to engage your customers? It might be time to plan out your content with a content calendar. 

Every business is different, and has loyal customers who want different things from company content. From social media to blog posts or information on your website – you need a content calendar to keep your content well thought out and organized. 

What is a Content Calendar?

Posting content that engages potential and loyal customers can be very difficult. Now, posting consistent and exciting content is even harder. Even for the most experienced marketers. This is where a content calendar comes in!

A content calendar is an organized overview of future posts, from your website to a blog and/or social media pages. Oftentimes, this calendar is a shareable resource that teams can use to collaborate on future content. This calendar can be formatted in various ways:

  • Google or Excel spreadsheet 
  • Google calendar or other shareable calendar
  • Interactive planning dashboard 

A content calendar can truly be whatever you want it to. Choose what works best for your business and your employees.

What Should a Content Calendar Look Like?

Again, a content calendar can be whatever you want it to be. It can be a planner for your website content, a new product announcement, campaign specific, a blog, social media, etc. 

However, the information included in most calendars look similar to this:

  • Specific date and time post should go live 
  • Clear location where posts will be published (which social media channel, blog, etc.)
  • Content of post (Ex. blog article idea or social media caption)
  • Photo or videos attached to post 
  • Links going in the post 
  • Social media post vs. a story

Depending on your goals for your content calendar, you might include a few of these, or all of these.

How to Build a Content Calendar 

You and your team have decided to go forward with a content calendar. Where do you begin? Here is our guide to building a content calendar that works for you and your team.

Choose your Channels

First, you must hone in on what channels this content calendar is for. 

Is it to plan your social media posts? Are you planning blog articles? Both? Are you using a calendar for one product or campaign launch? 

Think of what you need from a content calendar and what your goals are. This way, you can choose the method that is right for you.

Decide on a Method

Now, your team must choose a method. Whether that is Google spreadsheets or Excel or paying for an interactive social planning dashboard, etc. It is up to you!

Think: What is your budget? How many people will be working on the calendar? What template will help you reach your goals? How often? 

Share With Your Team

The best part of a content calendar is that it is interactive, allowing your whole team to work together. Ensure the method you choose is shareable. By celebrating working with the rest of your team, you will make the most of your content calendar.

Get Creative

Here is the fun part. Your goals are clear, a method is chosen and your team is ready to go. Time to get creative and start building content that you can add to the calendar!

Some content that could be added to your calendar:

  • Infographics
  • Blog articles
  • Product or campaign announcement
  • Holidays
  • Team interviews 

There is No Right Way

There is no end-all be-all of content calendars. With thousands of different methods and templates for building a calendar, it is easy to choose one for you. Choose the one that works best for your business – the one that works with your employees and will help you meet your goals. 

Remember your content calendar should be whatever you need it to be. 

Build Your Brand with Saw.com

Do you want to improve your brand? Are you looking to buy a domain name for your business? Interested in acquiring the exact match social media handle? 

Our team at Saw.com specialize in the acquisition of digital assets, and have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. 

At Saw.com, our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation. Our domain brokers would love to speak with you!